The Tories think they can flush out Ed's inner red

Part of the strategy behind the land-grab on the "moral economy" is to nudge the Labour leader into

The fair capitalism debate that has rumbled on throughout this week looks likely to continue into the next one.

Business Secretary Vince Cable is delivering a speech on Tuesday on the subject of executive pay. (The coalition thinks some of it is too high, or rather, it isn't adequately indexed to commercial success.) Cable is speaking at an event hosted by the Social Market Foundation think tank, although Chuka Umunna, shadow Business Secretary, is trying to force Vince to announce his plans in parliament first. Umunna raised a point of order with the Speaker on Wednesday on the grounds that it is - as John Bercow has himself made clear in the past - bad form for ministers to bypass the House when presenting new policy.

It's a small point, but then parliamentary point-scoring is one of the few ways the opposition can have any impact at all. Trying to make Cable give an account of himself in parliament is a sensible tactical gambit since the Commons chamber is always a less forgiving environment than, well, anywhere really. Especially for Lib Dems.

Cable is quite a threat to Labour on this topic. His speech to the Lib Dem party conference last year covered a lot of the themes that are now established in the cannon of "responsible capitalism" rhetoric. And that was a week before Ed Miliband made his famous (at least to political obsessives) predators v producers speech at the Labour conference in Liverpool. Committed students of Vincology will know that his book - The Storm - concluded with a call for conscientious liberal reforms to capitalism in order to head off a populist attack from the far left and far right in the aftermath of the banking crisis.

Cable is also the only politician who can out-boast Ed Miliband when it comes to standing up to Rupert Murdoch - it is a badge of honour they both sport ostentatiously as evidence of their willingness to take on "vested interests".

As I wrote in my column this week, the Lib Dems badly need to be associated with something popular that the coalition is doing. Bashing bankers - a topic on which Vince has form - very much fits that bill.

The Tories, meanwhile, are playing a slightly different game. They are motivated chiefly by the need to close the "fair capitalism" subject down as a political playground for Ed Miliband. As I wrote in the column, Downing Street thinks it has enough material on responsibility and fairness in the Cameroon archive (going back to the brand decontamination "modernising" days) to persuade people that the prime minister has been into this stuff for years and that, by extension, it is not the exclusive property of the Labour leader.

But I now gather there is more to the strategy than a simple policy wardrobe raid. People close to Cameron are persuaded that Miliband's instincts are substantially to the left of his public pronouncements. The thinking in Number 10 is that, with a bit of pressure for ownership of this new centre ground, where it is fashionable to decry the ugly side of capitalism, Miliband can be nudged into a more fundamentalist stance. Part of the thinking behind Cameron's "moral markets" speech yesterday was to draw a dividing line between those who want capitalism to work better and those who think it is really a scam from top to bottom, with Labour on the wrong side. Cameron and Osborne want to maneouvre the Labour leader into a position where he sounds not pro-reform but anti-market. The Tories don't just want to expropriate Miliband, they want to drive him off into a tent by St Paul's.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.