Berlusconi gaffes: our top ten

A collection of quotes that make you wonder how the Italian premier survived so long.

Italy's Prime Minister Silvio Berlusconi has announced that he will step down after a new stability package is approved in parliament. Over the course of his political career, he has come out with a string of gaffes and misguided jokes. We've picked our top ten -- feel free to share any we've left out in the comment box below.

1. On his love of Italy:

In a few months... I'm leaving this shitty country of which I'm sickened. (July 2011)

2. On women:

When asked if they would like to have sex with me, 30% of women said, 'Yes', while the other 70% replied, 'What, again?' (April 2011)

3. On the L'Aquila Earthquake victims:

Of course, their current lodgings are a bit temporary. But they should see it like a weekend of camping. (April 2009)

4. On how tough it is to be a billionaire:

I am without doubt the person who's been the most persecuted in the entire history of the world and the history of man. (October 2009)

5. On his own sexual abilities:

I only managed to do eight of them, I couldn't manage any more...You just can't get round to all of them. But this morning I feel great, I'm pleased with my stamina. (November 2009)

6. On Barack Obama:

Handsome, young and also suntanned. (November 2008)

7. On his personal sacrifice:

I am the Jesus Christ of politics...I am a patient victim, I put up with everyone, I sacrifice myself for everyone. (February 2006)

8. On his own record in office:

Only Napoleon did more than I have done. (February 2006)

9. On Mussolini:

Mussolini never killed anyone. Mussolini sent people on holiday in (internal) exile. (September 2004)

10. On balding:

I have little hair because my brain is so big it pushes the hair out. (2001)

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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