Lord Ashcroft warns the Tories: stop banging on about Europe

Conservative donor warns that the Tories will lose the next election if they obsess over Europe.

Lord Ashcroft might rank somewhere between Margaret Thatcher and Rupert Murdoch in leftist demonology but, like it or not, his political analysis is usually spot-on. His elegant and passionately sane blog on ConservativeHome this morning is a perfect example. Ashcroft warns the Tories that they must, to quote David Cameron, stop "banging on about Europe" or risk losing the next election.

He writes:

Monday's display was damaging because it suggested to ordinary voters that the Conservatives are far away from them when it comes to priorities - the most important issues facing the country, and their families. The point is not whether they agree with us over Europe: the sceptical Tory view, articulated over many years by William Hague and others, is close to the centre of gravity in public opinion. The question is whether it matters to them as much as other things matter, and the fact is that it does not.

Ashcroft is right. As I noted in my blog on Cameron yesterday, while voters share the Tories' euroscepticism they don't share their obsession with the subject. Polling by Ipsos-MORI shows that they regard the economy (68 per cent), unemployment (30 per cent), immigration (24 per cent), crime (24 per cent) and the NHS (21 per cent) as the most "important issues facing Britain". Just one per cent believe that the EU is the most important issue and only four per cent believe that it is one of the most important issues.

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As the graph above shows, concern with Europe has remained consistently low since 2006. At various points in the last 20 years, such as the UK's withdrawal from the Exchange Rate Mechanism in 1992, the debate over the single currency during the 1997 election and the announcement of Gordon Brown's "five tests" for euro membership in 2003, public concern over Europe has reached significant levels. But barring another significant transfer of powers to Brussels, it seems unlikely to do so again.

Those on the right who argue that David Cameron doesn't talk enough about Europe are the mirror image of those on the left (most notably Tony Benn), who concluded, after Labour's landslide defeat in 1983, that the party lost because it wasn't radical enough. For them, Ashcroft has one message: enjoy the debate but you won't win an election.

He concludes:

Finally, some will say principle dictates that we should spend our time debating what we believe to be important, regardless of the voters (or "the polls", as they usually put it when making this point). In which case, I hope they enjoy themselves. But let's hear no more from them about that majority.

George Eaton is political editor of the New Statesman.

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Brexit Big Brother is watching: how media moguls control the news

I know the Daily Mail and the Daily Telegraph well, and I don’t care to see them like this.

It would take a heart of stone now not to laugh at an illustration of Theresa May staring defiantly out at Europe from the British coast, next to the headline “Steel of the new Iron Lady”.

Those are, however, the words that adorned the front page of the Daily Mail just five months ago, without even a hint of sarcasm. There has been so much written about the Prime Minister and the strength of her character – not least during the election campaign – and yet that front page now seems toe-curlingly embarrassing.

Reality has a nasty habit of making its presence felt when news is remorselessly selected, day in and day out, to fit preconceived points of view. May and her whole “hard Brexit” agenda – which the public has now demonstrated it feels, at best, only half-heartedly enthusiastic about – has been an obsession of several British newspapers, not least the Daily Mail and the Daily Telegraph.

I know these papers well, having spent the best part of a quarter-century working for them, and I don’t care to see them like this. When I worked there, a degree of independent thought was permitted on both titles. I joined the Telegraph in 2002; at the time, my colleagues spoke with pride of the paper’s tolerance to opposing views. And when I was at the Mail, it happily employed the former Labour MP Roy Hattersley.

Would I be able to run positive stories about, say, my mate Gina Miller – who successfully campaigned for parliamentary scrutiny of the Brexit process – in the Telegraph if I were there today? Or at the Daily Mail? Dream on: it’s two minutes of hate for that “enemy of the people”.

Morale in these newsrooms must be low. I am finding that I have to allow an extra half-hour (and sometimes an extra bottle) for lunches with former colleagues these days, because they always feel the need to explain that they’re not Brexiteers themselves.

Among the Telegraph characters I kept in touch with was Sir David Barclay, who co-owns the paper with his brother, Sir Frederick. Alas, the invitations to tea at the Ritz (and the WhatsApp messages) came to an abrupt halt because of you-know-what.

I don’t think Sir David was a bad man, but he got a Brexit bee in his bonnet. I was conscious that he was close to Paul Dacre, the editor of the Daily Mail, and both had cordial relations with Rupert Murdoch. It became clear that they had all persuaded themselves (and perhaps each other) that Brexit suited their best interests – and they are all stubborn.

It seems to me unutterably sad that they didn’t sound out more of their factory-floor staff on this issue. We journalists have never been the most popular people but, by and large, we all started out wanting to make the world a better place. We certainly didn’t plan to make it worse.

People used to tell me that papers such as the Daily Mail and the Telegraph changed because the country had but, even in the darkest days, I didn’t agree with that premise. We are in the mess we’re in now because of personalities – in newspapers every bit as much as in politics. The wrong people in the wrong jobs, at the wrong time.

Would the Daily Mail have backed Brexit under Dacre’s predecessor David English? It is hard to imagine. He was a committed and outward-looking Europhile who, in the 1970s, campaigned for the country to join the EU.

I can think of many Telegraph editors who would have baulked at urging their readers to vote Leave, not least Bill Deedes. Although he had his Eurosceptic moments, a man as well travelled, compassionate and loyal to successive Conservative prime ministers would never have come out in favour of Brexit.

It says a great deal about the times in which we live that the Daily Mirror is just about the only paper that will print my stuff these days. I had a lot of fun writing an election diary for it called “The Heckler”. Morale is high there precisely because the paper’s journalists are allowed to do what is right by their readers and, just as importantly, to be themselves.

Funnily enough, it reminded me of the Telegraph, back in the good old days. 

This article first appeared in the 22 June 2017 issue of the New Statesman, The zombie PM

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