Praise Ken Clarke could have done without

Reminders of 1993 European rescue will prove unhelpful.

In politics there are hostile and unhelpful interventions; friendly and helpful interventions. Sometimes, however, hostile interventions prove helpful and friendly interventions prove unhelpful.

Alan Milburn's description of the coalition's watered-down plan for the NHS as a "car crash" -- because it is not Blairite enough -- was undoubtedly hostile but is unlikely to do Nick Clegg and co any harm when it comes to Liberal Democrat grassroots. Similarly, Tony Blair's recent book-punting reappearance and his urging of Ed Miliband to stay the reforming course may not do the Labour leader much harm in the long run.

Today Justice Secretary Ken Clarke is the subject of praise he could probably do without. He's already under fire from the right of his party and from the mid-market tabloids for his apparently lily-livered approach to law and order, and now a Eurocrat from Luxembourg has just reminded everyone what fine European Clarke is, saving the continent's currency project from premature collapse in the early/mid-1990s.

Jean-Claude Juncker, the current president of the eurogroup and a veteran of nearly 100 EU summits, charts the intervention in the summer of 1993 when Clarke had been Chancellor of the Exchequer for just a few months. According to Juncker the European Monetary System (a precursor to the Euro) was in deep trouble and France was plotting to kick both Germany and Holland out of the system, when Clarke intervened.

Clarke came and organised [a] secret meeting. If you go, he told me, everything will collapse. You will never get this thing again. There will be no currency union. But I would like that we can join it one day

Today Europe isn't the politically divisive issue it often is for the Conservative Party but that doesn't mean it won't return as such. For example, there has been disquiet among Eurosceptic Tory MPs for six months over David Cameron's offers to bailout out single currency countries without holding a referendum. A taste of things to come, perhaps.

And a reminder, if needed, of what Clarke's brand of Europhilia does to his party is provided in "Decline & Fall", Chris Mullin's second volume of diaries, published in paperback next month. Mullin's entry for 18 October 2005 reads:

Walked in from Kennington via Courtney Street. A gaggle of photographers outside Ken Clarke's house, waiting for him to show his face. Later we heard that he had been eliminated in the first round of the Tory leadership election. From our point of view, a pity. From theirs, sensible. He would have split the party from top to bottom. It's beginning to look as though David Cameron is going to come out on top, which could give us a problem in due course.

 

Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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