Michael Moore’s time to shine

The Scottish Secretary has been quietly effective until now. But how will Michael Moore cope with Al

"You! You should know better!" is how Michael Moore, the Secretary of State for Scotland, recalls me greeting him when he first arrived in parliament, newly elected, and several years after we had first worked together as researchers.

And it's true. I can't bear it when friends of mine stand for parliament. I go out of my way to dissuade them. I hate watching them being torn apart in the media or in that vile snakepit, the Commons chamber. I would like all my friends to live cocooned in safe, secure obscurity. But with Mike, as with some others, I have been proved wrong.

He is the least-known Lib Dem in the cabinet, elevated to it after the David Laws fallout last year. Of all the politicians I know, he remains the person whose feet are most firmly on the ground. Just as well, considering his height.

He has been criticised for being too cautious. Some Scottish Liberal Democrats would like him to go on the attack more often, but that is simply not his style. Mike is not from the Flashman school of politics and to criticise him for that is unfair. He is not in this game for the thrill – he is there to get results and make a difference.

Value judgement

In this, he reminds me of Alistair Darling, whom most people can barely remember from the early years of his career, but who by the end of 13 years in cabinet had widespread respect. Like Darling, Mike is bright, pays attention to detail, and has grown into the job.

His tireless campaigning in the recent Scottish Parliament election campaign has won him a lot of respect in the Scottish party. He will need to rely on that as Alex Salmond attempts to drive a wedge between Moore in Westminster and the new Scottish Liberal Democrat Leader, Willie Rennie. But Mike and Willie know each other well, get on, and understand the way this will work.

I loved a recent story about some hoo-ha on a political scandal-mongering website. Michael's name was in the frame. He walked into the Scotland Office unable to find any of his key staff. Eventually he found them in a meeting room worrying about how to rebut the story. "We know it isn't true, so can we just on with the real job at hand," he said. Typical Michael.

When he was stung like Vince Cable by the Telegraph's honeytrap, not only were his answers great, but he didn't hide away. Instead, he went on air and justified standing up for Liberal Democrat values.

But Moore now faces a critical test. With a single party in power, since the SNP's unexpected outright election victory, the Scotland Office is in a pivotal position between the UK government and the Scottish Executive.

He has been thrust further into the limelight, as the Scotland Bill must now go through Holyrood for a second time. Its first passage was supported by the SNP, but the second passage is an obvious opportunity for First Minister Salmond to start flexing his muscles.

Hot potato

The potential for meltdown between Westminster and Holyrood is significant, but Moore has taken this in his stride, turning the tables on the Scottish government and rightly asking it for a detailed case for the changes they want. After all, he delivered a Scotland Bill where Labour produced only a white paper and the Tory manifesto promised not much more.

But what looked like a substantial package of new powers, likely to get though without controversy, has become a hot potato with the spectre of an eventual independence referendum looming.

Labour and the Tories won't want much in the way of further devolution in the House of Commons, making Michael's strategic role all the more significant. His accountant's mind has the forensic abilities to navigate this difficult bill. And he has a calm and reassuring Commons style that is a tribute to his Presbyterian minister father.

During the final years of Labour's rule in Westminster, Alistair Darling faced up to Gordon Brown, in the interests not of his party, but his country. Michael Moore has the ability and the character to do the same . . . whether facing Westminster or Holyrood.

The fifth man is stepping into the light.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.