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Clegg can’t walk on water

The Lib Dem leader could perform miracles and still not get a fair hearing from the press. He should ignore them.

There used to be a joke about Neil Kinnock when he was leader of the Labour Party. He couldn't get decent headlines. Everything he did was reported as a blunder. His advisers thought long and hard about how to turn it around. In the end, they concluded he would have to walk on water. Kinnock obliged and walked from one side of the Thames to the other. The next day the Sun headline screamed: "Kinnock fails to swim river".

When it comes to coverage of Nick Clegg, the Lib Dems need to stop waiting for a miracle.

I had a chat last week with someone at editoral level at the Daily Mail. I asked a simple question: isn't it the case that, whatever the Lib Dems do, whether you agree with them or not, you are likely to praise the Tories for the policy, but not Nick Clegg? I was assured that my assumption was entirely accurate.

So when the newly acquired Daily Mail political journalist Iain Martin writes in a tweet yesterday that: "This morning's press coverage is probably not what Nick Clegg had in mind when he launched his 'social mobility strategy' . . ." we have to understand the context in which it is written. Clegg could walk on water right now and the Daily Mail would see it as a failure or a blunder.

Let me make a prediction. Over the next two years, journalists will prop each other up and say, "Ooo err, aren't the headlines bad for Nick Clegg." They will say it as if they are somehow surprised. They will say it as if it is somehow not predetermined, which it mostly is. Only a few, like Julian Glover yesterday, will be the exception that proves the rule.

So what should Clegg and his team do about it? First, as I have said previously, the policies are everything. We need to see achievements, not be told what is in the pipeline. Clegg needs to draw up a strong communications strategy for the long term, but keep it small-scale and tactical at the moment. Don't over-obsess about the press – especially the printed press. Above all, Clegg should use something that Neil Kinnock didn't have: social media and an ever-growing army of tweeters and bloggers. Reach beyond the Mail, Telegraph, Guardian. As ever, if there are limited resources, focus on broadcast.

For Lib Dem members, expect nothing from most of the print media, but call them up when they are wrong. Another political journalist said to me last week how amazed he was that the Lib Dem membership was holding up so well under the pressure. Further evidence that Lib Dems are made of stern stuff and have long-standing experience of making coalitions work in local government, and in Scotland and Wales.

The kind of party leader I cannot bear is the one who can do the PR spin, who looks all glossy to the journalists, but when you challenge them on their policy convictions and ambitions they fall short. Nick Clegg is not that kind of leader. If you want a "public relations bunny" don't look to him. If you want favourable headlines don't look at the papers. If you are a Lib Dem and manage to walk on water don't expect any miracles.

55 comments

Catriona's picture

Mr. Clegg has only himself to blame.

He CHOSE to give the Tories a Majority in government.
In order to do this, he has CHOSEN to support:

a tripling in Student Tuition fees (after campaigning on a promise to scrap them);

a huge hike in VAT to take more money from the poorest (after opposing this in the election campaign);

the ABSENCE of increases in taxation OR regulation for the Bankers who destroyed the economy in the first place (after campaigning on the introduction of BOTH of these things);

the ABSENCE of action to make the Banks resume lending to the small businesses that are the main driver of our economy;

the building of a load of new Nuclear Power stations (after campaigning against them);

and now, the Privatisation of the NHS.

Mr. Clegg has chosen to perform a series of spectacular U-turns (not 'compromises'; U-turns), after campaigning on the basis that we could 'trust him to keep his promises'.

He has broken them all.

Reginald-Fah-fah's picture

Here a miracle....Clegg went from the' biggest joke' to the 'Duty Prime Minister'!

Catriona's picture

Mr. Clegg's CHOICE has enabled (and continues to enable) this government to push through long-lusted-after wet-dream policies of the Tory hard-right, which they dared not mention in their election campaign.

Mr. Clegg has overturned his core promises of the election campaign, including, most damagingly, his own Unique Selling Point; the one about being 'different' from the serial promise-breakers in the other two Parties.

Mr. Clegg has betrayed all of the first-time voters that he managed to attract with his 'new kind of politics' campaigning; he has betrayed all the voters that the party had won from the neocon NewLabour since 1997; and he has betrayed a large number of the Liberal Democrats' own core voters.

He has, in my opinion, fatally undermined his own credibility, and fatally damaged his Party.

I expect the LibDems to suffer huge damage in the Council elections, and especially at the next General Election.

I think that the party's best hope for avoiding extinction at the next General Election would be to remove Mr. Clegg as leader after the Council Elections, and to then pull out of the coalition government.

Because at the moment, as a result of Mr. Clegg's choices, I for one have lost any sympathy or positive feeling for him.
Sadly, I now see him only as a duplicitous (gullible?) turncoat who is propping-up a doctrinaire Tory government of ex-Bullingdon toffs whilst it attacks the poor and vulnerable in order to protect the un-earned wealth of Bankers.

My perception may very well be wholly inaccurate, but it is public perception of a politician that matters, whether it is accurate or not.

PeteyMcPeterson's picture

I just had a knock on the door from Ms. Williams. I put to her a pretty tall order and she stood up admirably. Suffice to say LibDem voters are not the only people who feel betrayed by Clegg.

I'll be voting LibDem tomorrow.

Pete's picture

He didn't have to perform miracles. All he had to do was make some effort to deliver some of the election pledges on which he was voted in.

It does no good to say that he's got a tough job, working with the tories. Everyone could see before and during the election that Cameron wasn't going to give an inch. We knew it, Clegg know it. Labour offered him everything and Clegg, blinded by the prospect of being able to call himself "deputy PM" got into bed with his political opposites. This election could have produced something great, instead thoses of us without a silver spoon are suffering. This is Clegg's doing, he got there by making promises he was keen to break as soon as it proved politically expedient. He is a man who I would happily punch in the crotch if I found myself in the same room.

He can go to hell and so can you.

Ginger61's picture

Mel Davis, your bile demeans you.

I thought that Theresa May giving way on pre-A level foreign students was on account of the Lib Dems in government(Cable), that the current re-think on housing allowances resulted from Lib Dem pressure (Hughes et al), and that the brakes were put on Lansley by the March Lib Dem conference resolution (incidentally the only major Party where the members still make policy). Clegg happens to lead the Lib Dems and cannot simply be dissociated from these and many other Lib Dem positives in government.

Undercurtain's picture

Do you really think the Lib Dems should be striving for positive headlines from the Daily Mail? They'd do well to first strive to hold on to their election promises.

Mr Woogy's picture

Yes but the wuss can piss away our hard earned tax money!

Steve's picture

Walk on water? He lied when he said he could swim...

Good grief...'s picture

"Nick Clegg is not that kind of leader [who can do the PR spin, who looks all glossy to the journalists, but when you challenge them on their policy convictions and ambitions they fall short]."

He was until the election. What little press attention he got he used to try and portray himself as precisely the type to walk on water. But when push came to shove, he suddenly put power ahead of his:

his policy on the deficit (i.e. THE election issue).

his policy on tuition fees (one of the Lib Dems best-known policies).

his policy on voting reform (after backing down from his principled support for STV, he's still managing to taint the campaign for his "miserable little compromise").

his policy on progressive taxation.

Need I go on?

Gerry Tierney's picture

Why the constant slavish devotion to your (vain)glorious leader? The man has betrayed the lot of you.

Are we really so entrenched in tribalism in this country that even the clever dogs come back for more when kicked by the master and his friends?

Pathetic beyond compare.

Mel Davis's picture

Nick Clegg basked in wonderful headlines about how cool he was before the last election, after being largely ignored by mainstream media.He revelled in those headlines. Now that we have found out that he is a duplicious, lying, hypocritical two-faced narcissist who would sell his own grandmother to stay in power and sell out every one of his principles to keep in with Cameron, we have lost the little respect that we had for him in the first place.
Let him cry, he has only himself to blame. Nobody likes you? We don't care!

a6ruled's picture

Trying to rebrand unpopularity as seriousness and principle is an approach I guess but a pretty transparent one and one that I’m not sure has been shown to work recently – plus, of course, your man demonstrably has no principles
I expect, and have observed, senior libdems comforting themselves with the flawed logic that the opposition means that they’re somehow right but I wouldn’t base a communications strategy on it
Basically you’re right though – I couldn’t care less what you people have to say anymore – all I can hope is that your evident incompetence limits rather than exaggerates the damage you’re doing.

a6ruled's picture

Trying to rebrand unpopularity as seriousness and principle is an approach I guess but a pretty transparent one and one that I’m not sure has been shown to work recently – plus, of course, your man demonstrably has no principles
I expect, and have observed, senior libdems comforting themselves with the flawed logic that the opposition means that they’re somehow right but I wouldn’t base a communications strategy on it
Basically you’re right though – I couldn’t care less what you people have to say anymore – all I can hope is that your evident incompetence limits rather than exaggerates the damage you’re doing.

Markliamb's picture

Clegg has got to be more prepared to stand up for his core principles. Camerons immigration speech was the antithesis of what libdems stand for and we all know Clegg would have hated it. There are times when he must remember that he is the leader of a party aswell as a member of a government and in such cases he must have the integrity to stand up for what he believes in and for the political identity of his party.

JollyBender's picture

I didn't see Olly writing this article when the media narrative had written off Gordon Brown from early 2008, twisting even his best speeches and achievements into bad news. That's the media - good when it's on your side, evil when it's not.

James Carter's picture

What is wrong with you? You think that the only problem Clegg has is that the press are out to get him? Seriously? It's not that this man as not only sold his soul, but the soul of the party you obviously vehemently support for a little bit of power and a state driven car. He has betrayed those who voted for him with tuition fees, allowing the VAT hike, etc. He's even shot himself in the foot championing his "miserable little compromise". My brother, registered to vote for the first time so he could vote for the Lib Dems. Now he says he won't ever vote again because he feels like a fool for believing in that twat. Clegg can go to hell.

Mel Davis's picture

Nobody was expecting Clegg to 'walk on water' but we did expect him to have a backbone and stand up for the poor at least!In Clegg's insatiable quest for power he is prepared to suck at the teet of David Cameron, even on things like immigration and the marshalling of the poor out of London!Prepared to see the NHS privatised. Clegg is absolutely vile...

tamster's picture

Walk on water ?

The Lib Dems are dead in the water.

Use the May 5th elections to help give Clegg an almighty headache.

Hans Castorp's picture

Appropriately for an article that relies on so many watery metaphors, this is horribly wet.

Nic1's picture

Olly:
Nick lied to the electorate. Plain and simple. If the Lib Dems want to hang on to even a handful of seats at the next election they need to dump this charlatan of a politician pronto.

Ally777's picture

he can't walk on water but he seems comfortable floating on the misery of a nation

Neil's picture

Excellent piece Olly - Clegg has got 65% of his manifesto agreed by a government where he has only a tiny percentage of MPs and the government is pushing through radical long overdue reforms. The media will always hate the Lib Dems because it threatens their lazy journalism where there is Labour and Conservatives and life is simple.

Chris's picture

Clegg lied repeatedly, that is one reason. But the second larger reason is his grating sanctimonious piety, before the election it was all "it's time promises were kept", if you actually stepped outside the Führerbunker for more than 5 minutes you'd realise that sounding all pious when you've told more lies to get into office than any modern politician tends to annoy people.

Indu Pendent's picture

Often when there is something unpleasant or risky to announce the Tories wheel out a LibDem to front it and the LibDems jump at the chance for exposure.

Impressively synical Tory PR management -- they are catching up with the tricks of the Labour spin machine.

After all, spin and manipulation of prolertariat biggots won the Labour elite power.

dmhuk2001's picture

Nick Clegg used the media machine to great extent before the election, particularly in spouting all of those policies and promises he then promptly dropped within hours of the election result.
Nick Clegg is of a persona which was and should be attractive to the media. His problem is that he is a cellophane man. Mere transparent protective wrapping for the Tories.
Other politicians like Neil Kinnock you could feel sorry for despite their media-related bruises because they were honest, hard working, and stood for something real. Nick Clegg does not. His use was as a foil before the election and is now as a PR man ater it. Nothing more. He does not even come across as a leader of any party let alone his own party.
The poor ol' Deputy Prime minister hardly seems to be complaining about his elevated position in politics, even if the Lib Dem party stilts he used to get there are crumbling beneath him.

Sean's picture

Nasty press picking on poor Cleggy weggy. The press are lagging behind the public on this one. Clegg will be fortunate to keep his seat at the next election

Mike S's picture

Ignore the press?? Hadn't you noticed Olly - he ignores everyone and starts with his party's members.

Do keep up.

Laura's picture

This article is spot on - in the eyes of the rightwing media Clegg can do no right - best to ignore it.Sadly, it's this negative, biased and often inaccurate coverage that persuades the masses.

mpg's picture

Nick Clegg has sold out? Why?

As far as I can see, he sold out because he originally said that deficit reduction should be part of a four year plan (without ringfencing the NHS) and that he would vote against tuition fees. On the latter, I can see the beef, even though its overstated, especially compared to Labour's previous, and continuing volte faces. But on the former, what is the problem? If anything, the Lib Dem strategy was even more draconian, since the NHS would have been cut too.

I think it is more likely that many people hate the Tories so much (myself included if I'm honest) that any kind of cooperation with them is seen as a deal with the devil. A perfectly fine position, but we should be honest with ourselves if that's the case.

John's picture

A great piece, Olly. The Clegg-bashing band-wagon comments show precisely why Olly's piece is spot on. Did any of you READ the Lib Dem manifesto? Do you realise what a momentous achievement the last year has been for Lib Dem policies? Do you actually understand how COALITION government works as opposed to the single party government that everyone (including the Lib Dems) were seeking in their pre-election manifesto? And did any of you actually READ and take in Olly's conversation with the Daily Mail hack? No to all, I think. But the Clegg-bashing band-wagon rolls on, and the mainstream press are pulling it. Usual story - the press have to have SOMEONE to blame even if there is no justification - the parallel with Kinnock is remarkable.

Richard Morris's picture

This is a great article - have to say the piece in the NS today is slightly disasterous. here's my take on the Nick 'hypocrite' Clegg issue..http://aviewfromhamcommon.blogspot.com/2011/04/what-do-nick-clegg-and-i-have-in-common.html

Tony's picture

no point preaching to the tribal Labourites in this rag olly.

Robert Taggart's picture

Throw him a life-belt - vote for AV !

JOC's picture

David Hall is obviously mad. Clegg has implemented most of the front page of his manifesto - increasing tax threshholds, green bank and jobs, reforming politics (AV, recalling MPs, and Lords reform soon), pupil premium. The only thing he has not managed to get is abolishing tuition fees - and who's fault is that? Cameron and Osborne. Why don't lazy overpaid hacks have a go at the real villains instead of the man who is trying to (a) keep the nasty Tories under control, and (b) make Britain better.

elrob's picture

He's reaping what he sowed. The press are just keeping up with the public.

Clegg has put me off the Lib Dems big time. I considered switching (from no-one in 2005) to them in 2006, only for them to elect him their leader.
He then got lucky being given an equal platform with Labour and Tory in the TV debate, and the country swooned because he said: "look at them, the more they argue, the more they sound the same".

Then with power came the realisation that the Lib Dem leadership is just another hsade of Tory.
The Lib Dems as a party need to decide where they are going: Free-market whiggish, neoliberalism, or a more progressive 21st century liberalism. That can't have both.

And after the implosion of the world's financial sector, the first should be considered on the wrong side of history.

Seaman T's picture

Walk on water? the beggars don't try. The more we chuck em in the deep end the more they try to put one foot on the bottom and cling on to their rubber duck.

AB's picture

I read with amusement someone's suggestion that Nick Clegg doesn't listen to Lib Dem members. Look at what is happening on the NHS reforms as a direct result of the Lib Dem spring conference.

The reason (as I see it) for our resilience as a group of members is that we've always looked behind the media to the issues and if you do that the Lib Dems in Government are doing an excellent job.

And that from someone who seriously disagrees about tuition fees!

swatantra nandanwar's picture

Olly is absolutely right. Nothing that Clegg can do or say is ever going to be right. Only time or History will vindicate him, and by that time we shall all be dead or have moved on a bit. No wonder the poor man is depressed.
Clegg gave the Lib Dems the chance to Govern, but they are not going to thank him for that.

Matthew Evans's picture

I know he can't walk on water. But I'd love to see him try. Preferably somewhere REALLY deep.

Graeme's picture

It's like Ratner. When the brand is shot, you might as well give up. The LibDems will take several generations to recover, if ever.

mike cobley's picture

Clegg has been a disaster, for the Liberal Democrats and for this country. I dont care if 5% or 65% of the Orangebook manifesto is carried out, because there is only ONE government, not two. I haven't been a party member for nearly 2 decades to stand by while our party helps the Tories inflict avoidable misery on the poor and the weak and the disabled.

Martin's picture

This mess is entirely your own fault.

You're not getting a hard time because the media is nasty. This is happening because the Lib Dems breached the trust of their voters.

For years, abolition of tuition fees was a signature Lib Dem policy. Your MPs signed pledges and had themselves photographed among smiling students. You didn't have to do that. But there were votes in it.

What do you do in government? You put Vince Cable in charge of a policy to treble fees. Then Lib Dems can't decide whether to vote in favour of their own policy.

How do you explain this? You say that being in coalition involves compromise. But trebling fees was not a compromise. It was the direct opposite of what you had campaigned to do.

You said this policy was forced on you. You had no choice. You would really like to abolish fees, but the Tories/ the deficit won't let you. This was not true.

You betrayed your voters and then you insulted them. When most people are already extremely cynical about politicians, this was suicidally stupid.

For years you positioned yourselves to the left of Labour. You opposed Iraq. You championed civil liberties. And as a result you harvested the votes of disenchanted Guardian readers.

And yet in government you're suddenly all Orange Book. Nick Clegg says he's much more keen on cutting the deficit than he was during the election campaign. After Mervyn King had a word.

You were pious in opposition. You campaigned against Labour's broken promises. You presented yourselves as something fresh and different. But in government you've exposed yourselves as slippery, spineless and incompetent. And now you're bleating about the media treating you harshly?

All the petty scandals and misdemeanours have been on the Lib Dem side of the coalition, from David Laws resigning a fortnight after election day to Vince Cable committing career suicide with two giggling young Telegraph reporters.

Nick Clegg launches a campaign against unpaid internships and unfair family connections and the press prints "Daddy got me my first job" headlines. You should have seen that coming. This silliness and incompetence is now par for the course for the Lib Dems.

I can't imagine how you might recover from this disaster. But you could start by stop deluding yourselves that someone else is to blame.

Roger's picture

Why would anyone expect Clegg to get fair treatment from the press. The right wing press hate him because he is stopping the Tories from implementing their full program of right wing dogma. The left wing press hate him because he has proved the Libdems are not crypto socialists. DEespite all that has been said about tuition fees it is quite clear that few graduates will ever pay the full amount, some correspondents have realised that this is a graduate tax by another name. There was no way the Lib Dems could have stopped a rise in the graduate contribution with only 57 MPs, if they had been able to go into coalition with Labour the same would have happened. It amazes me that even the BBC has not recognised that it is the Lib Dems who have prevented the seriously flawed NHS reforms going ahead. It is true that the Lib Dems will get a kicking at the Local elections but they are still gaining members, some realise that the party is making a positive contribution to the calition.

Pete's picture

Tribal Labourite? I have been a lifelong LibDem voter, there are few people I hate more than labour's prescrtiptive, invasive, arbitrary policymakers. All my life I have been looking forward to LibDem getting to show the country what they are all about and they reward us (the people who voted them in) with this farse.

Until last year you could have called me a tribal liberal, not I'm just disollusioned and very bloody angry.

martybee's picture

@ Roger
They would have made a GREATER positive contribution under a Supply and Confidence Arrangement and kept to their pre election committments.

Chris H's picture

Spit and fury is all very well. It's a shame people don't get what a 'coalition' is. The 100% 2 party state with FPTP and modern persuasion techniques is not a nice place.

PeteyMcPeterson's picture

I live in Powys, a LibDem stronghold for the last God knows how long, we have (Welsh)assembly elections coming up. Leader of the Welsh LibDems, Kirsty Williams, is incumbernt here, though by a slimmer margin now than since forever.

I wrote to Ms. Williams today explaining that I would not vote for Clegg/Cameron by proxy and that I shall by withdrawing my support for her for the first time. Unless, that is, she wishes to do distance herself, either publicly or in personal correspondence, from Cameron & Clegg and withdraw her support for the current goverment.

I will post her response here.

Federico's picture

It does no good to say that he's got a tough job, working with the tories. Everyone could see before and during the election that Cameron wasn't going to give an inch. We knew it, Clegg know it. Labour offered him everything and Clegg, blinded by the prospect of being able to call himself "deputy PM" got into bed with his political opposites. This election could have produced something great, instead thoses of us without a silver spoon are suffering. http://www.bestgardeningtips.net/

matthew fox's picture

Does Clegg take questions from his children after 3pm?

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