Jan Moir’s myths about EMA

EMA’s critics wilfully ignore the positive aspects of the soon-to-be scrapped scheme.

Last Friday Jan Moir of the Daily Mail tried to back up her article from the previous week, in which she described teenagers who receive EMA as "spoilt brats", by now saying that they have to "just get on with it". This was in response to our supporters contacting her and pointing out the many flaws in her article, such as why teenagers who receive EMA can't possibly be "spoilt brats" when 80 per cent of young people on EMA come from families where household income is below £21,000 a year.

In her initial article, Moir describes EMA as a "waste of time and public money", and claims – falsely – that it fails to get more young people from poorer backgrounds to stay in education after GCSEs. Numerous studies by respected independent bodies such as the Institute for Fiscal Studies (IFS) demonstrate that not only does EMA increase levels of participation in post-16 education, but that any costs are completely offset. In addition, the Audit Commission support this and claim that it saves UK taxpayers about £4bn a year, by preventing young people becoming Neets (not in education, employment or training).

The Daily Mail columnist, notorious for her comments after Stephen Gately's death, then went on to claim that teenagers on EMA spend all their money on "beer, ciggies and Pret A Manger sandwiches". In fact, the only research into what young people on EMA spend their money on, by the IFS, found that, instead, they gave anything left over to their families to help with groceries. In spite of the overall research to prove the opposite, the myth that EMA affords poor teenagers some sort of debauched rock'n'roll lifestyle of drink and drugs, has risen to the top of the debate.

Moir's claim that Labour planned to axe the scheme is also disingenuous, as the Save EMA campaign successfully lobbied the last government to support EMA "up to and beyond" 2011 when the school leaving age is raised. But what was most telling was her complete vindication of Michael Gove, who she says for a long time thought it was a flop. Did she miss the last election where Gove said he would not scrap EMA? But her admiration for him is deeper than this, as she says that if EMA went towards supporting "a thirst for classics" then she wouldn't mind the scheme.

It also explains why Michael Gove says his model pupil is Mark Zuckerberg, the founder of Facebook. Gove believes that Zuckerberg became a billionaire due to his mastery of ancient languages. Zuckerberg, however, did not take advantage of a skills gap in ancient Greek, but rather computer sciences.

More important to his success was his ability to get a further education. Zuckerberg was born into a middle-class family in leafy Ardesly Village in New York State, allowing him to walk to class every day, unlike many of the poorest teenagers in our country, who have to commute many miles to their college, and find the money to cover the fare rises.

Unfortunately, Jan Moir is not alone in the media in lacking knowledge of the ordinary people she purports to speak for. Paul Ross, speaking on his BBC London radio show, said to me:

This sounds brutal, and I've got four children in state education and I would love them to benefit from EMA, but actually cuts are happening across the board.

Ross disliked my question about how much he is gettting paid. Unless things are getting hard for BBC DJs, his salary would certainly put his kids above the threshold to claim EMA.

There have always been such faux-tribunes of the people, from Kelvin MacKenzie to Richard Littlejohn, who pretend to speak "common sense" like ordinary working people while picking up six-figure salaries. But what is actually scary is their monopoly of publicity, which allows them to sidestep the facts and prop up myths on issues such as EMA, which is vital to working-class teenagers. Sadly, the only people who are truly "spoilt", it seems to me, are Jan Moir and her ilk.

James Mills is a Labour Party researcher and activist.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.