The Lewisham protests were just the beginning

The violent scenes in south-east London last night could become the norm as the cuts begin to bite.

Lewisham

Credit: Jess Edwards and Socialist Worker.

Lewisham Town Hall is not often the scene of violent uprisings, but last night the usually sleepy municipal centre was stormed by a crowd of placard-waving protesters intent on preventing the Labour council from passing millions of pounds worth of cuts. Police moved quickly to cordon off the area and a dozen police vans were soon on the scene; so were mounted officers. Scuffles broke out as the crowd forced their way into the building and at one point a flare was even let off from within.

And yet, after the police finally managed to regain control, the cuts were voted through, with both the local Conservative and the Liberal Democrat groups refusing to support them. For two parties so apparently committed to the austerity agenda, it was a fantastic piece of political opportunism, but one that will no doubt be repeated in town halls of all colours right across the country.

By giving local authorities new powers over spending but far less money to spend, the government hopes to localise the pain while decentralising the blame. So, in the same way as Cameron and the Conservatives have used Nick Clegg and the Liberal Democrats as a human riot shield, so, too, local authorities will feel the brunt of public outrage still to come.

But if the violent scenes outside Lewisham Town Hall are repeated up and down the country, can David Cameron really hope to deflect that public anger for long? So far his strategy appears to be working, with many still willing to blame the Labour government, the banks and global recession for the cuts. Labour is also struggling to benefit from public anger, with its opponents quick to point out that Labour, too, would have implemented vast cuts to public spending had it been re-elected.

These conflicts can be seen most clearly in London, where Ken Livingstone and Boris Johnson are competing to be seen as the foremost defender of the capital's budget. Boris has posed as an outspoken critic of government action while claiming to have won a far better deal for London than was due. In reality, City Hall's budget settlement was broadly in line with the rest of the country, with the mayor's development agency and a wide range of his other flagship programmes now facing the axe.

Ken Livingstone has also sought to capitalise on the cuts, though even he could face difficulties.

After the cordon was lifted last night, I wandered up to the police line outside Lewisham Town Hall. Right next to the pile of discarded placards was a noticeboard listing candidates in a recent by-election.

The election was closely fought between Labour and the Green Party, Livingstone stepping in to walk the streets for Labour's candidate. In the event, Labour won handily and last night went on to implement the very cuts that Livingstone had previously pledged to fight so strongly against. It is these kinds of conflicts that look set to shape the direction of British politics in years to come, all sides desperately trying to load a bigger share of the blame on to their opponents than their opponents manage to load on to them.

It remains to be seen who will succeed, but if the protests we saw in Lewisham last night become the norm, then it could take more than political gamesmanship for all sides to shield themselves from public anger.

Adam Bienkov is a blogger and journalist covering London politics and the mayoralty.

Adam Bienkov is a blogger and journalist covering London politics and the Mayoralty. He blogs mostly at AdamBienkov.com

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA