Tories hit 2010 poll high as Lib Dems flatline

But how long will the honeymoon last?

The latest daily YouGov/Sun poll is notable for the Conservatives hitting a 2010 high of 43 per cent, while the Lib Dems continue to flatline on 15 per cent. The Tories will be relieved that, despite Labour's best efforts, the row over Michael Gove's botched schools list has failed to dent their popularity.

With the coalition still in its honeymoon period, perhaps it's not surprising that the Tories are polling well, but unless the Lib Dems' ratings improve, we can expect tensions to grow in the run-up to the conference season. Fears that Nick Clegg's party are the convenient fall guys for George Osborne's cuts are growing by the day.

Reporting the poll on Twitter last night, the Sun's politics team chose to run with the line: "what chance a snap election now to dump the Libs?" This may just be mischievous speculation, but it ignores that in recent weeks David Cameron has signalled that he views the coalition not as an alliance of convenience, but as a vehicle for realigning British politics. There is no chance of Cameron calling an early election.

New Statesman Poll of Polls

Polls

Conservative majority of 14.

Many expect the coalition to become rapidly unpopular once the cuts begin to bite, although there is some psephological evidence to suggest that this need not be case.

Tory MPs point to a recent study by Ben Broadbent and Adrian Paul of Goldman Sachs which looked at the relationship between fiscal tightening and electoral support. The results suggested that, if anything, fiscal rentrenchment increases support for the governing party.

As Broadbent and Paul write: "The three governments that have executed the most high-profile expenditure-based deficit reductions -- Ireland in 1987, Sweden in 1994 and Canada in 1994 -- were all re-elected."

But I'm still confident that the rise in VAT to 20 per cent from next year will hit the government hard. As in the case of the abolition of the 10p tax rate, it's the sort of measure people notice only once it's implemented. For political as well as economic reasons, George Osborne would be wise to call off this regressive tax rise.

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George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.