What Everton’s David Moyes can teach the Labour Party

Andy Burnham and the art of leadership.

I spent some time this week with the Labour leadership contender Andy Burnham for a piece that will appear in the magazine in due course. Among the things you should know about Burnham is that he is a mad keen Everton fan.

A long-time season ticket holder, he and his ten-year-old son can be regularly seen in the Gwladys Street Stand.

So, among the questions about AV, Iraq, Mandelson's memoirs, health policy, unattributed briefing, etc, I asked him what Everton's manager, David Moyes, could teach him about leadership. This was his answer:

He's a wonderful role model; the Moyes textbook would be on my desk as leader. Let me give you a few examples:
* Loyalty. He sticks by people who are loyal to him. That's one of my traits.
* He's brought stability: that's a great strength in a leader.
* He doesn't flip about in the wind and do one thing one day and one the other.
* He doesn't do some of the things other Premiership managers did, like grabbing a microphone on the pitch and lecturing players on the pitch; he doesn't go in for showiness.

Judging by that, Burnham may have the Everton vote sewn up but he'll struggle with the Hull City vote -- or at least those Hull City fans who still have time for their former manager Phil Brown, who Burnham refers to (far from obliquely) at the end of his comment.

Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.