Can austerity be popular?

Tories climb to 42 per cent in first post-Budget poll -- but remember, the pain has barely begun.

Today's Sun/YouGov poll, the first since the Budget, is very good news for the Conservatives. It puts the Tories up 3 points to 42 per cent, the party's highest level of support since January, and shows that, with the exception of the VAT increase, all of the key measures are backed by voters. Meanwhile, Labour is unchanged on 34 per cent and the Lib Dems are down 2 to 17 per cent.

So is this proof that austerity can be popular (if not progressive)? Not necessarily. For a start, many tax and spending changes become unpopular only once they're implemented. Gordon Brown's abolition of the 10p tax threshold didn't become a political headache until the year after his final Budget. Voters often mistakenly assume that cuts to spending and benefits won't hurt "people like me".

The coalition is also still in its honeymoon period, a factor that influenced George Osborne's decision to announce the most painful measures now. At the same time, Labour, deprived of a permanent leader, has been unable to offer effective opposition to the coalition and has yet to establish a credible position on either the deficit or spending cuts.

But the Tories are certainly confident they can secure re-election in 2015. MPs point to a recent study by Ben Broadbent and Adrian Paul of Goldman Sachs which looked at the relationship between fiscal tightening and electoral support. The results suggested that, if anything, fiscal rentrenchment increases support for the governing party.

As Broadbent and Paul write: "The three governments that have executed the most high-profile expenditure-based deficit reductions -- Ireland in 1987, Sweden in 1994 and Canada in 1994 -- were all re-elected."

The other particular advantage for the Tories is that, unlike Kenneth Clarke et al in the 1990s, their fiscal retrenchment is taking place in the first term, rather than the fourth, of a Conservative government. It will be up to the next Labour leader to mount an effective, progressive case against the coalition -- the sheer impact of cuts alone won't do it.

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George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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