How can the Lib Dems reverse the slide in their support?

Latest poll puts the Lib Dems down 5 points to 18 per cent.

In the end, just two Lib Dems voted against the coalition's VAT rise -- Bob Russell and Mike Hancock. Nick Clegg will be relieved that so few chose to rebel against a tax increse that, after all, his own party campaigned against during the election.

But there's little comfort for the Lib Dems in today's Independent/ComRes poll, the third in quick succession to show a slide in their support since the Budget. The poll puts Clegg's party down 5 points at 18 per cent, with the Tories up 4 to 40 per cent and Labour up 1 to 31 per cent.

Contrary to expectations of some on the left, it is so far the Tories who are gaining at the Lib Dems' expense. So long as the elixir of electoral reform remains within their reach, the Lib Dems will want this coalition to work. But fears that they are the convenient fall guys for George Osborne's cuts are growing by the day. And the old excuse that the Lib Dems receive less airtime than the Tories and Labour no longer applies.

New Statesman Poll of Polls

Poll of Polls

Conservative majority of 12.

The challenge for Clegg is, as Philip Stephens writes in today's Financial Times, to find a story that "goes beyond the claim that his party is a civilising influence on the government".

The introduction of the Alternative Vote for Westminster elections, against the wishes of the Tories, would provide Clegg with just this -- one reason why the timing of the referendum is such a pressure point in the coalition.

In addition, as my colleague James Macintyre argued yesterday, when there is a resuffle, Clegg should push for more influential positions in the cabinet.

But above all, one feels that the Lib Dems need to find an issue, aside from electoral reform, on which they can clearly and publicly distinguish themselves from the Tories. It could be Afghanistan, it could be Trident, it could be inequality. Whatever it is, Clegg needs to find it -- and soon.

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George Eaton is political editor of the New Statesman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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