Top 5 parties by newspaper and Twitter mentions

Results from the NS Digital Dashboard.

So just over a week into the campaign, which parties have been generating most noise? Assuming all publicity is good publicity, then the BNP, Ukip and the Green Party will be pleased with their print and online coverage.

It's well worth noting, of course, that the Twitter numbers are not correlated with the parties' popularity or their numbers of supporters -- in particular, a good 50 per cent of the BNP posts (based on a 200-tweet sample) are negative.

 

 

The number-crunching comes courtesy of Resolver Systems. More of this soon.

Top 5 parties in newspapers (in reverse order):
- ("Green Party", 41)
- ("Ukip", 45)
- ("Liberal Democrats", 248)
- ("Conservatives", 879)
- ("Labour Party", 924)

Top 5 parties on Twitter (in reverse order):
- ("BNP", 3,423)
- ("Ukip", 4,412)
- ("Liberal Democrats", 5,503)
- ("Conservatives", 23,477)
- ("Labour Party", 44,624)

Note: These numbers are based on how frequently parties, people and topics were mentioned on Twitter and in the major UK newspapers over the past week, with a number of adjustments to make sure that only mentions relating to the general election are considered. Mentions can be positive, negative or neutral, and should not be confused with popularity.

 

Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

Still from Twitter
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Nigel Farage spectacularly mocked for delivering a letter of complaint to BBC

Ukip, we Photoshop.

Like a solitary pensioner finally taking action over Robertsons jam changing its logo, Nigel Farage decided to march in person to the BBC’s New Broadcasting House to deliver a letter of complaint.

He (or some poor assistant behind him) took a ludicrous video of him walking there, then holding up a piece of blank-looking paper:


A moving and defiant act of protest, I’m sure you’ll agree.

Unfortunately for the former Ukip leader – but happily for the entire internet – this was extremely easy to Photoshop:


…and also easy to parody:


Your mole should inform you that Farage’s complaint is about a voxpop of a member of the public taken by a BBC journalist. When interviewed, the resident of Harlow, Essex, claimed the Brexiteer had “blood on his hands” for the death of a local Polish man last year.

Rather ironic for Nigel “voice of the people” Farage to be complaining about a voxpop by a member of the public – especially considering how often he pops up as a talking head on the BBC himself. Speaking of which, perhaps he can do some filming while he waits for a response to his complaint, as he’s in the area…

I'm a mole, innit.