The Tories' "decapitation" strategy is likely to backfire

And why are the Tories so keen to oust Ed Balls if he would trigger a Labour civil war?

In the wake of the Lib Dem surge (which shows little sign of abating) it looks like the Tories have all but given up on certain seats. The party has decided to scale back its campaign against the Lib Dems and instead aggressively target up to 20 more Labour seats.

Here's what a senior Conservative strategist told the Telegraph: "As one door closes with the surge in Liberal Democrat support, so another door has opened with the collapse in Labour support." Another said: "We have completely ripped up our plans and changed strategy in order to keep up with the changing situation out there."

This approach is at least consistent with electoral reality. Recent polling in Lib Dem-Tory marginals suggests that Nick Clegg's party will keep almost all of the 23 Lib Dem seats David Cameron needs to win for a majority.

But the decision to adopt what amounts to a "decapitation" strategy, targeting cabinet heavyweights including Ed Balls (notional majority: 9,784), Jack Straw (notional majority: 8,016) and John Denham (notional majority: 8,484), looks like a misjudgement.

As the Lib Dems learnt to their cost in 2005, if you announce your targets in advance, you look rather foolish if you then fail to defeat them. The strategy may have the potential benefit of diverting Labour resources away from less prominent candidates but it's still a risky enterprise.

Meanwhile, in the case of Balls, who George Osborne flagged up as target in a recent campaign bulletin, i'm confused. Tories like Michael Gove never cease reminding us that Balls is a Brownite tribalist whose leadership ambitions could plunge Labour into civil war. So why, in this case, are they so keen to oust him?

 

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George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.