Gordon Brown, flanked by his cabinet, announcing the election on Tuesday.
A closer view. The Prime Minister spoke of his middle-class upbringing, sparking immediate claims of class war.
The Conservative leader, David Cameron, kicked off the Tory campaign at a symbolic distance from Westminster.
On Wednesday, Cameron announced plans for a National Citizens Service.
The scheme was backed by the actor and tax-phobe Michael Caine.
The Liberal Democrats unveiled their campaign bus, featuring their greatest asset. Beside Nick Clegg.
The closeness of the duo did not escape the writers of last night's Have I Got News For You.
Gordon and Sarah Brown talk to members of the public at Labour Party headquarters on Wednesday.
You decide. Unless, that is, you don't like ale.
In which case you can take on a pack of election crisps -- the Tory blue packet modelled by the shadow education secretary Michael Gove. Again, there's only one flavour on offer: sea salt.
Two giant boots crush the green shoots of recovery outside the Conservative Party headquarters in central London.
The odds on Tuesday.
All photographs from AFP/Getty Images.