Peace between Israel and Syria?

They're returning Golden Delicious, not the Golan.

Along with settlements and the right of return, the status of the Golan has proved to be one of the most intractable and long-running points of dispute in the Arab-Israeli conflict, drawing the Oxford historian Avi Shlaim to claim that Israel's occupation of the region is ". . . one of the most successful of Zionist myths".

This week, a shipment of Golden Delicious and Star King apples crossed between Syria and the Israeli-occupied Golan. The transfer represents a rare exchange across an otherwise closely guarded border -- exceptions are occasionally made for Syrian brides. While the movement of apples is not a significant event in its own right, it has brought the status of the Golan back to the attention of the Israeli media.

One of the more interesting pieces to emerge was today's article from Gideon Levy. The editor of Haaretz argues:

Israel does not want peace with Syria. Let's take off all the masks we've been hiding behind and tell the truth for a change. Let's admit that there's no formula that suits us, except the ludicrous "peace for peace". Let's admit it to ourselves, at least, that we do not want to leave the Golan Heights, no matter what.

I visited al-Quneitra in September 2009. The desolate town, once a regional trading hub, is now largely rubble in the UN-occupied zone between the Golan and Syria. The pockmarked hospital, which the Israel Defence Forces previously used as a training facility, serves as a vantage point for surveying the surrounding region.

From the roof, you can see that the UN Disengagement Observer Force zone occupies the immediate foreground. But looking further afield, the lushness of the Golan becomes apparent -- it's green and extensively farmed. An about-turn, and all you see is the aridity and barrenness of the land left for Syria. Why Israel stopped where it did becomes immediately apparent.

As Levy asks his readers: ". . . you know how much we love the place, its mineral waters, its wines -- so who needs all the commotion of demonstrations and evacuating settlements, just for peace?"

 

Game of strategy

Why take Levy's word? How about a former Israeli defence minister?

Moshe Dayan said (while in office): "There was really no pressing reason to go to war with Syria . . . The kibbutz residents who pressed the government to take the Golan Heights did so less for security than for the farmland."

Israel does not want to lose the Golan. That no Israeli prime minister has committed to returning the Golan is indicative of Israel's stance. The region has fertile volcanic soils, and it is also a perfect spot for tourism.

Moreover, it is of real strategic significance -- the Golan is the only area of the Middle East that provides access to Jordan, Lebanon, Palestine and Syria. It is ideally situated to become a regional centre for trade and infrastructure. It could also be used as a conduit for military exchanges between Iran and various Lebanese and Palestinian groups.

During my visit, Muhammad Ali, Syria's public relations director for the Golan, said to me: "Peace can only be achieved when what is rightfully yours is returned." This summarises Syria's position quite neatly -- Syrian policy towards Israel cannot be detached from return of the Golan.

Although the Syrian foreign minister, Walid Muallem, outlined a phased return in his interview with Gabrielle Rifkind in the Guardian on 26 February, it was apparent that the full return of the region remains a precondition to negotiations.

But until Israel displays real commitment, Syria's links to the Golan will only be through apples and brides.

Photo: Will Ireland
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Rock solid-arity: how fans and bands helped save Team Rock's music magazines

“It was purely helping out friends in a time of need.”

A little over 25 years ago, a journalist friend let me in on the secret of publishing success. He cut his teeth in the Sixties as an editor in the Yippie underground press, wrote for Rolling Stone, Associated Press and the Chicago Sun-Times, then went on to teach at one of America’s most prestigious journalism schools.

The big secret, he had concluded, was community. No more, no less. Get to know your community and serve it well.

A quarter of a century on, it’s sometimes hard to remember what community looks like in newspapers and magazines. Carefully crafted pages have been obscured by a haze of clickbait, engineered to sucker everyone and anyone into donating a drive-by page view for ads. Community has given way to commodity.

But occasionally, there are glimpses of hope. Six months ago, TeamRock.com, built around a group of specialist music magazines including Classic Rock, Metal Hammer and Prog, went into administration.

The Christmas closure came brutally quickly. The Scottish Sun reported that stunned staff in the company’s Lanarkshire headquarters were told they had been made redundant “as a joiner changed the locks on their offices”. In total, 73 staff were laid off; nearly 30 in Scotland and more than 40 in London.

At the close of 2016, the future for the Team Rock brand and its stable of magazine titles was bleaker than a Black Sabbath album. But last month, in an extraordinary reversal of fortunes, TeamRock.com was named the most influential rock music website in the world.

Bargain-basement buy back

Just a fortnight after its shock closure, the brand was bought by former owners Future Plc. In a no-brainer deal, the Bath-based publisher re-acquired the three magazines it had sold to Team Rock’s founders in 2013. It bought back assets sold for £10m at the knockdown price of £800,000 with the bonus of TeamRock.com and Team Rock Radio. The deal rescued large parts of the Team Rock operation – but its soul was saved by the rock and metal community.

Oblivious to any discussions going on to rescue the magazines, readers, music fans and bands came together in a stunning display of loyalty. Hearing that Team Rock staff wouldn’t be getting paid their Christmas wage they took to social media to pledge their support and raised almost £90,000 for redundant staff.

Ben Ward, the organiser of the crowdfunding campaign and frontman for heavy metal band Orange Goblin said he started the appeal with no thought for the business. “It was purely helping out friends in a time of need,” he explained.

He had read all three Team Rock magazines for years, socialised with their staff and promoted his own and other bands in their pages. “To think of a world without any of those magazines – it was devastating,” he said.

The response to the campaign brought him some cheer, with members of bands such as Queen, Rush and Avenged Sevenfold all posting about it on their social media pages. He added: “The whole Christmas period, my phone just wouldn't stop beeping with notifications for another donation.”

Show of solidarity

Though the fundraiser blew up all Ward's expectations, beating his initial target by more than 400 per cent, he didn't seem completely surprised by the scale of the response.

“Heavy metal and hard rock, people that are into that sort of music, we've always been sort of looked down upon. We know it's not commercially the done thing, we know it's not the norm to walk around with long hair and tattoos and dirty leather jackets. But when you see a fellow metal head in the supermarket, you always give them an approving nod. There's a kind of solidarity.”

While favourable capitalist arithmetic has kept the presses rolling – and the online servers going – for Team Rock, it was the music community – empowered by social media – who delivered the real resurrection. With a combined Facebook following of more than 3.5million and a total social media audience of almost five million, it was no surprise TeamRock.com was soon number one in its field.

“What's brilliant about this is that it's based on what music fans share with each other,” explains editor-in-chief Scott Rowley.

TeamRock.com became the most influential rock site based on social media sharing, and came fifth in the top 100 sites across all music genres. The site above it is a hip-hop title, again featured for the strength of its community, according to Rowley. “Those people really know what they're talking about, they want very specific content, and they're not getting served it elsewhere,” he said. “When they get it, they love it and they share it and talk about it and that's their world.”

Responsiblity

Following the outpouring of support for the rock magazines, Rowley now feels a heightened sense of responsibility to do “the right thing” and steer clear of cynical decisions to get clicks or put certain bands on the cover just to sell copies. He believes future success will come down to trust. “Sometimes that feels precarious, but equally I think we're in good hands,” he explains. “We're a business, we've got to make money, but we know what smells fake and where the limits are.”

Zillah Byng-Thorne, CEO of owner Future, recognises the need to balance the realities of running a listed company with the authenticity needed to maintain trust. “What Future is interested in is the passion that underpins specialist media,” she says. “I don't really mind what your passion is, what's important is that it's a passion.”

“No one is sitting around thinking, 'I wonder what bands sound like Thin Lizzy?',” says Rowley. “We're much more a part of their lifestyle, interrupting their day to tell them someone’s just released an album or announced a tour.”

“But it doesn't have to always be about fishing for clicks,” he adds. “I remember [Classic Rock online editor] Fraser Lewry saying, 'Sometimes on social we should just be being social'.”

Being social. Listening. Contributing to the conversation. Sharing the passion. That old-fashioned notion of serving the community. It seems Ward would agree, as he offers the new owners of the magazines he helped to save some advice: “Don't make the same mistakes, investing in things that weren't really necessary from the magazine’s point of view. I'm in no position to tell anyone how to run their business, but on behalf of the rock and metal community…keep it interesting, keep it relevant.”