Former social media giant Digg sold for a pittance

Digg parceled up and sold off for a tenth of its peak value.

The social news site Digg was once a powerhouse of the internet, back in the days when Web 2.0 was a phrase still used unironically, but a combination of terrible spam filters and a disastrous upgrade which alienated its users by favouring corporate submissions meant that it lost much of its fanbase to upstarts like Reddit. Now, the Wall Street Journal is reporting that the site has been sold for just $500,000 to New York City based tech firm Betaworks.

It's not quite as bad as it sounds for Digg, though. Much of the company had already been comprehensively strip-mined in the preceding months, making the total buyout closer to $16m or so. In May, the Washington Post launched a talent acquisition, which ended up nabbing 15 of the site's engineers for a reported $12m. Sometime between then and now, LinkedIn, the Facebook where fun goes to die, acquired some of Digg's IP, including 15 patents like "click a button to vote up a story" (which I believe is US 2008/0178081 A1, "System and method for guiding non-technical people in using web services"), for which they paid "between $3.75m and $4m", according to TechCrunch.

It was only after those buyouts that Betaworks got involved, cleaning up everything left, including the domain, code, data, and, crucially, traffic. As Frederic Lardinois points out, that traffic alone makes in a year the $500,000 that Betaworks was reported to have paid by some. Why the discrepancy? Two reasons: firstly, Betaworks will need to pay licensing fees to LinkedIn for those patents in order to run the site. It's unknown what the terms are, but they won't be cheap. Secondly, the half million is just Betaworks' cash payment. They also gave an undisclosed amount in equity; the New York Times' Nick Bilton reports it as "single-digit millions".

Regardless of whether this feels like a $20m or a $0.5m acquisition, though, it still underlines the rapidity of Digg's fall from grace. At its peak, it was worth $160m, and its founder Kevin Rose had a personal vlauation of $60m. But when the community leaves, a social site is nothing. Will Digg be the next Flickr or Del.icio.us? Or is it already that?

Kevin Rose, Digg's founder, in better days - 2006, to be precise. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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