Apple shipped just 8 new MacBook Pros to Britain

Company favours American stores

Apple's CEO Tim Cook has a reputation as a logistical genius.

Recent reports, for instance, have highlighted the fact that the company, of which he was Chief Operating Officer before he took over from the late Steve Jobs in August last year, turns over its inventory every five days. The only company in the report which does it faster is McDonalds – which is somewhat less able than Apple to keep products on the shelves. The Atlantic's Alexis Madrigal comments:

A typical company in manufacturing might do 8 inventory turns [a year]. Samsung does 17. Dell, which practically invented hardcore electronics supply chain management, does 36. Apple is doing 74!

Which means that the fact that the company's flagship new laptop isn't stocked in any of its British stores, and has a month-long lead time for online orders from the UK, represents one or more of the following things:

  • A minor snarl in the supply chain for the company's most important product launch this year.
  • An unexpectedly high level of demand for a computer which starts at £1800.
  • A shafting of British customers to ensure American stores stay supplied.

The fact that the American online store is showing the same delay as the British suggests that it may be more the first two points; while the fact that Apple experienced the same problems with the launch of the new iPad suggests that even Tim Cook can't run a company that keeps everything in stock throughout massive demand for new products.

But it certainly is true that the company has focused on the US to a certain extent. The Regent Street Apple store in London was the only one in Britain to be shipped any of the new MacBook Pros at all. It only received eight, which were supposed to be used as display units but were accidentally sold to members of the public. Someone got in a lot of trouble for that. You can run the best logistics operations in the world, but cock-ups still happen.

Apple's CEO Tim Cook introduces the new laptop. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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It's Gary Lineker 1, the Sun 0

The football hero has found himself at the heart of a Twitter storm over the refugee children debate.

The Mole wonders what sort of topsy-turvy universe we now live in where Gary Lineker is suddenly being called a “political activist” by a Conservative MP? Our favourite big-eared football pundit has found himself in a war of words with the Sun newspaper after wading into the controversy over the age of the refugee children granted entry into Britain from Calais.

Pictures published earlier this week in the right-wing press prompted speculation over the migrants' “true age”, and a Tory MP even went as far as suggesting that these children should have their age verified by dental X-rays. All of which leaves your poor Mole with a deeply furrowed brow. But luckily the British Dental Association was on hand to condemn the idea as unethical, inaccurate and inappropriate. Phew. Thank God for dentists.

Back to old Big Ears, sorry, Saint Gary, who on Wednesday tweeted his outrage over the Murdoch-owned newspaper’s scaremongering coverage of the story. He smacked down the ex-English Defence League leader, Tommy Robinson, in a single tweet, calling him a “racist idiot”, and went on to defend his right to express his opinions freely on his feed.

The Sun hit back in traditional form, calling for Lineker to be ousted from his job as host of the BBC’s Match of the Day. The headline they chose? “Out on his ears”, of course, referring to the sporting hero’s most notable assets. In the article, the tabloid lays into Lineker, branding him a “leftie luvvie” and “jug-eared”. The article attacked him for describing those querying the age of the young migrants as “hideously racist” and suggested he had breached BBC guidelines on impartiality.

All of which has prompted calls for a boycott of the Sun and an outpouring of support for Lineker on Twitter. His fellow football hero Stan Collymore waded in, tweeting that he was on “Team Lineker”. Leading the charge against the Murdoch-owned title was the close ally of Labour leader Jeremy Corbyn and former Channel 4 News economics editor, Paul Mason, who tweeted:

Lineker, who is not accustomed to finding himself at the centre of such highly politicised arguments on social media, responded with typical good humour, saying he had received a bit of a “spanking”.

All of which leaves the Mole with renewed respect for Lineker and an uncharacteristic desire to watch this weekend’s Match of the Day to see if any trace of his new activist persona might surface.


I'm a mole, innit.