Why we should be a little less pedantic

Sometimes the message is much more important than the words.

We are, it seems, a nation of pedants. Pedantry - or to give it its proper name, pedantitude - can be a force for good. An apostrophe here or a comma, there, can sometimes make a massive difference to an otherwise good sentence, rendering it incomprehensible and impossible to understand. (Well, without re-reading, working out what's going on, saying "Oh, right" to yourself and moving on. But who wants to do that? We're busy people nowadays. We need to be spoonfed our information and for it to be perfect the moment it arrives in front of us, in the form of words.)
People got upset, didn't they, about the apostrophes disappearing from the Waterstones (or should that be Waterstone's?) shops. I don't worry so much, for a couple of reasons. Firstly, I should declare an interest, in that the high street booksellers were the first company to give me a job when I was unemployed, and so are therefore clearly the best company in the world ever (and do check out their staff recommendations, as they're really very good).

But secondly, this is, for better or worse, the way things are going: if you put an apostrophe in a hashtag, for example, it doesn't work. People are browsing the web looking for stuff, and don't always get their punctuation perfectly precise; companies need to be as accessible as possible, without alienating customers who may (or might) not be as capable as those of us who went to good schools at getting things right. Our language, which has changed a lot down the centuries, is changing even now, and it's something to celebrate, rather than worry about.

Besides, I think there's a stench of snobbery about pedantry sometimes. People call misplaced apostrophes "greengrocer's apostrophe's", sneering at people who've got up at four in the morning and lugged around giant crates of fresh fruit and then, for some reason, haven't had the decency to get their punctuation right as well, like that's the most important thing of all. "Oh I'm sorry," says the greengrocer, back from Covent Garden in the freezing December morning air, "I really ought to pay more attention to where I'm putting my commas and that. Thank you very much, Mr Booksmart, for looking down on me! Now bugger off out of my shop, you don't have a job and can't afford my canteloupes." Look, we've all done it. We've all tutted at signs, and the Facebook updates of people we used to know who turned out to be quite thick. We've all been there, and it's a cheap laugh, but, I don't know who ends up looking like the bigger idiot.

All writer's, me included, like to be corrected when they get something hideously and awfully wrong. (We might cry and stamp our feet at the time, but we appreciate it really.) Or even slightly wrong. We don't like getting things wrong at all. We try our best, god love us, but we're not necessarily people with perfect grammar and English or who can spend five minutes looking up facts on Google to make sure they're completely accurate; writing is sometimes (or perhaps often) more about having ideas in the first place rather than having the exact right correct perfect words to make them into the best sentences.

If you can have both skills, well, then the world is yours for the taking of course, but I leave that kind of writing class to your AA Gills, your Johnny Clarksons, your whatshisface, you know, the one who writes about what he had for dinner, who's got a sister who plays chess or snap or Yahtzee or something, yes him.

Most decent publications have subeditors, dusty old pedants who act as a kind of vital safety net to save writers from themselves. It's a job I used to do - yes, I was that corduroy-clad soldier. But as they dwindle in number and gradually go to that great unhyphenated adjectival in the sky, more and more copy ends up appearing in its raw, unedited, ragged state.

It's a shame, but again, that's the way these things are going.

All that said, I think there's a level of pedantitudinousness that extends way beyond the kind of helpful corrections that all author's appreciate, that becomes a kind of snippy one-upmanship. "Oh, you've used the word 'may' when you should have used 'might'," say people, quickly, on Twitter, making fun of someone's usage of the English language, as if it may (or should that be might?) make a difference to the meaning of what you've said. Yes yes yes, you wont to say, all right, I get you're point, but look - the thing is the thing, isn't it?

Look at what it's actually trying to say, rather than lobbing rotten fruit at the greengrocers' apostrophes. Sometimes the message is much more important than the word's.

Patrolling the murkier waters of the mainstream media
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6 ways Brexit is ruining our food

A meat-eating chocolate-lover? You're in trouble.

We were warned. “We’ve got to get our act together”, said Tim Lang, Professor of Food Policy at City University London about an impending culinary crisis. He predicted that food would be the second biggest Brexit issue after the future of banking in the City of London. But whereas The City, ominously capitalised, is an ephemeral consideration for those outside the infamous metropolitan liberal elite, food certainly isn’t. Food affects us all – and so far it’s been hit hard by Brexit, after the value of the pound has been savaged, making importing to the UK more expensive. Here are six ways in which Brexit has is ruining our food.

Walnut Whip

The final insult. The sign that Brexit really has gone too far. It was announced yesterday that Walnut Whips would become nothing more than mere Whips. The reason given for this abomination was that the new range would cater for those who didn’t like, or were allergic to, nuts, allowing them to enjoy just the gooey, chocolatey goodness within. Closer inspection reveals that’s not quite the whole story. Walnut importers like Helen Graham, told the Guardian that the pound’s post-Brexit fall in value after last June, combined with “strong global demand” and a poor walnut yield in Chile, have led to Whips shedding the Walnut - not consumer demand. Nestlé say that individual packets and Christmas bumper packs will still be available - but at this rate, getting hold of them might prove harder in practice than in theory.

Marmite

2016’s Marmite shortages was perhaps the first sign that not all was well. Marmite is the ultimate Brexit metaphor: you either love it or hate it, a binary reflected in the 48-52 per cent vote – and the bitter taste it leaves for many. Marmite’s endangered status was confirmed after Tesco entered hostile negotiations with food megacorp Unilever, who wanted to raise trade prices by 10 per cent due to that inconvenient falling pound. Lynx deodorant, Ben & Jerry’s ice cream, Persil washing powder and PG Tips tea were similarly affected, but none inspired quite the same amount of outrage as the yeast-based spread.

Toblerone

The beauty of Toblerone is the frequency of its triangles. That angularity has been undermined by manufacturer Mondelēz’s decision to space them out, removing 10 per cent of the bar’s total chocolate in the process. Art has truly been tampered with. The scandal led to Colin Beattie MSP calling for the Scottish Parliament to offer condolences to triangle fans, blaming it directly on Brexit. Defending the change, a spokeswoman for Mondelēz said "this change wasn't done as a result of Brexit", suggesting it's part of the sad trend of chocolates getting skimpier. That said, they did admit that the current exchange rate was "not favourable" - and that in itself is directly due to Brexit. They also refused to be drawn on whether they'd be changing their signature chocolate in other EU territories. Hmm. Semantics aside, the dispute is getting legal. Poundland, who are seeking to bring out a "Twin Peaks" alternative to Toblerone echoing the brand's original shape but with two peaks per block instead of one, claim that Toblerone's shape is no longer distinctive enough to warrant a trademark. They claim that their new rival has "a British taste, and with all the spaces in the right places". Shots. Fired.

Cheddar

This one hurts more because it’s closer to home. Our Irish neighbours are reportedly considering turning away from cheddar to mozzarella. This act of dairy-based betrayal is understandable: if export tariffs to the UK go up, Irish cheese producers will have to sell their wares primarily on the continent – for which mozzarella would be a better fit. Tragic.

Chlorinated chicken

Ah, the big one. The subject of not only a transatlantic war of words, but also the source of strife within the cabinet. With the UK forced to look to the US for trade support, it was feared that the country's’ trademark chlorinated chicken would be forced upon these shores as a concession. International Trade Secretary Liam Fox called the media “obsessed” with the topic, dismissing fears over Britain’s meat of the future by saying that there is “no health risk”. Environment Secretary Michael Gove, however, said that there is no way that chlorinated chicken would reach British shelves. The row has faded away somewhat – but this game of chicken between these cabinet heavyweights may yet be renewed when Parliament reconvenes.

Hormone beef

Hormone beef is similarly contentious. US farmers raise cows on growth hormones to fatten them up for markets. As with chlorinated chicken, it’s a practice banned under EU law. It’s a touchy subject for US trade negotiators. Gregg Doud, a senior figure in Trump’s agriculture team, has said that accepting hormone beef is essential to any trade agreement. This debate, too, will presumably rumble on.

All told, it’s a good time to be a vegetarian, but a bad time to have a sweet tooth. Most of the upheaval rests around the weakness of the pound, so maybe the only way forward is to just eat good old homegrown British fruit. At least we'd all be healthier and more in pocket. Oh wait. Apparently British fruit harvests are in jeopardy too, given that most of our fruit is picked by short-term EU migrants. Ah, well, at least we've all got Boris Johnson to make sure that we can have our bananas curved, in packs of more than three.