On Sky News, Twitter, and whether we would like journalists to be human

Those who work for news organisations should, within reason, have a free hand in their personal twee

Those who work for news organisations should, within reason, have a free hand in their personal tweets and writings.

Would we like journalists to be human? That's the question we should ask about the rules slapped on Sky hacks, forbidding them from retweeting other news sites or straying off their own specialisms.

Do we want real people, with opinions and personalities, to be tweeting, or would we prefer a Borg-like newsbot collective? It'll be a pretty grey old world if we settle for the latter option. If you want journos to be frightened, feeble characters mimsying around corporate gags and guidelines, be my guest. But good luck when you try and claim your business is all about free speech.

Journos are, after all, (mainly) people. They are often (relatively) good with words and (sometimes) like to read other people's stuff -- if that stuff is good they like to pass around examples of good stories and good writing. That's not really a corporate crime; it's just good manners and being professional.

Sure, human beings have failings. Sometimes they say or do daft things; sometimes they make a mess of it; sometimes they link to things or retweet things that are a bit iffy. But so what? Does it really reflect so badly on the employer?

It's embarrassing for everyone involved when someone does a "bad" tweet and their opponents pile in to draw attention to it. That kind of pack mentality around people who supposedly have transgressed is a feeble thing, and often makes those complaining look a lot worse than those at whom they're pointing their fingers.

We shouldn't prevent people who work for news organisations having a free hand, within reason, in their personal tweets and writings. After all, they really are people, just like you and me. Honest.

Patrolling the murkier waters of the mainstream media
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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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