Farewell Wapping, the Fortress of Solitude

What does the selling off of News International's HQ mean for the future of journalism?

Fortress Wapping is no more. At least, it will be no more soon, as News International seeks to sell off the site which once it had earmarked for a now-shelved campus development.

It's a move that seems like a rather poignant reflection of the state of print. Once upon a time, Wapping was something people fought over; it was the epicentre of the journalists' and printworkers' dispute of 1986, when sales of newspapers in Britain had reached their peak. Now, it's being closed down, with barely a struggle. "A readjustment of a property portfolio," says the statement, but it's hard not to think it's symbolic of more than that.

The News International brand has been poisoned by the phonehacking saga, which still echoed on yesterday, with more statements to parliament and more accusations. It's not going away any time soon, with more arrests continuing. You can't stop something from being news, once it's news; Rupert Murdoch probably knows that best of all.

While James Murdoch is feeling the heat, the aura of invincibility has gone from his father - an aura which was created at around the time when he decided to smash the unions and move to Wapping in the first place. Perhaps the departure from that site could represent the closing of a circle; perhaps it is just a cold business decision in difficult trading times -- the one-off revenues from the sale of prime land should be handsome, although you have to wonder how much greater they would have been in a property boom rather than a slump. Whatever the reason, Fortress Murdoch, Fortress Wapping, which once seemed impregnable is now being abandoned.

It's not just a change of site though. The Wapping announcement coincides with the shedding of more than 100 journalists' jobs. Those of us who've been through the business of being booted out ourselves will recognise the language: consultation; challenging economic conditions; reassessment; an extremely testing time; great confidence for the future; yadda yadda yadda. We've heard it all before, and we know what it means.

As ever with these announcements, I take no pleasure in seeing a bunch of journalists being kicked out after a lifetime in their chosen profession -- even if they did end up working for Murdoch. It's a stark reminder of the state of the industry -- when I started working a big regional daily in 2004, there were nearly 200 journalists working there; now there are 60. When you see even the likes of News International shedding jobs, using that ominous language about 'going forward' that we redundant types remember so well from Powerpoint presentations and friendly memos back at our old workplaces, you know that something is wrong. This could be more than just a little local difficulty.

There's something else: it's been nearly nine weeks since the News of the World printed its last-ever 'souvenir' edition (available now on Ebay for £5m) but the Sun hasn't started printing on a Sunday yet. It may be just around the corner; it may be some distance away. But it is going to happen -- isn't it? And if there's even the slightest possible chance that it isn't, what does that mean for the future of the industry?

The old certainties are gone: Fortress Wapping is no more; the Murdoch aura has disappeared. In their place are new certainties: journalists are going to lose their jobs. Ink is declining. And it's hard to see a time when that is going to change.

Patrolling the murkier waters of the mainstream media

How Jim Murphy's mistake cost Labour - and helped make Ruth Davidson

Scottish Labour's former leader's great mistake was to run away from Labour's Scottish referendum, not on it.

The strange revival of Conservative Scotland? Another poll from north of the border, this time from the Times and YouGov, shows the Tories experiencing a revival in Scotland, up to 28 per cent of the vote, enough to net seven extra seats from the SNP.

Adding to the Nationalists’ misery, according to the same poll, they would lose East Dunbartonshire to the Liberal Democrats, reducing their strength in the Commons to a still-formidable 47 seats.

It could be worse than the polls suggest, however. In the elections to the Scottish Parliament last year, parties which backed a No vote in the referendum did better in the first-past-the-post seats than the polls would have suggested – thanks to tactical voting by No voters, who backed whichever party had the best chance of beating the SNP.

The strategic insight of Ruth Davidson, the Conservative leader in Scotland, was to to recast her party as the loudest defender of the Union between Scotland and the rest of the United Kingdom. She has absorbed large chunks of that vote from the Liberal Democrats and Labour, but, paradoxically, at the Holyrood elections at least, the “Unionist coalition” she assembled helped those parties even though it cost the vote share.

The big thing to watch is not just where the parties of the Union make gains, but where they successfully form strong second-places against whoever the strongest pro-Union party is.

Davidson’s popularity and eye for a good photo opportunity – which came first is an interesting question – mean that the natural benefactor in most places will likely be the Tories.

But it could have been very different. The first politician to hit successfully upon the “last defender of the Union” routine was Ian Murray, the last Labour MP in Scotland, who squeezed both the  Liberal Democrat and Conservative vote in his seat of Edinburgh South.

His then-leader in Scotland, Jim Murphy, had a different idea. He fought the election in 2015 to the SNP’s left, with the slogan of “Whether you’re Yes, or No, the Tories have got to go”.  There were a couple of problems with that approach, as one  former staffer put it: “Firstly, the SNP weren’t going to put the Tories in, and everyone knew it. Secondly, no-one but us wanted to move on [from the referendum]”.

Then again under different leadership, this time under Kezia Dugdale, Scottish Labour once again fought a campaign explicitly to the left of the SNP, promising to increase taxation to blunt cuts devolved from Westminster, and an agnostic position on the referendum. Dugdale said she’d be open to voting to leave the United Kingdom if Britain left the European Union. Senior Scottish Labour figures flirted with the idea that the party might be neutral in a forthcoming election. Once again, the party tried to move on – but no-one else wanted to move on.

How different things might be if instead of running away from their referendum campaign, Jim Murphy had run towards it in 2015. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

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