Mixed metaphors in the AV race

Is AV a horse race or a football match? Or is it just whatever the plebs can understand?

What if a general election were a horse race? No, too complicated. Fences. Horses and jockeys. Difficult to understand. I'll try again. What if a general election were a 100-metre race? Mmm, no, too tricky. Scope for misunderstandings. Lanes cause problems. No, that won't do. That won't do at all. Starting pistols? Photo finishes? All far too hard to understand. Give me a minute.

OK, let's say a general election is just like a cricket match. And the ball is your vote, and the stumps are the winning margin, and you bowl your vote at the winning margin, and . . . no. No, no, no. This isn't helping at all.

I'll try again. Nice and simple. Because you're stupid. Because you're too thick to get the idea of voting, and you need it turned into something that you can understand, because you hate the idea of politics and everything that goes with it; and besides, you don't have the time to think about facts, or problems, or complexity, or nuance – you're just a tot in a crib, waiting for Daddy to tell you a story. You don't want anything other than a happy ending.

Let's face it, you're thick. You're dumb. You're barely more than a dribbling infant slamming its tiny hands into a bowl of goo because you like the way it splatters. That's the level we're trying to pitch this at. Because that's all you're capable of getting. Voting is something that you're afraid of because you're a dummy, and unless we talk to you about it bright colours AND CAPITAL LETTERS and smiley faces, you're not going to get your oh-so-pretty little heads around it, are you?

OK. So. Right. Imagine you're at a football match, right, and the team you wanted to win didn't win because someone else wanted the other team to win, even though they actually wanted your team to win. Yes . . .? No. No, we really aren't making any headway.

OK, let's see if we can try and nudge you in the right direction another way. What if someone you liked thought about voting in a particular way; what would you think then? Look, here's someone famous, them off from off of the television. What do you think now? They look pretty bright, don't they, and they got famous for writing, or being funny, or running around and jumping over hurdles, or whatever it is; and look, they think this way. Or, if that won't convince you, look at these bad people, people you don't like. They're bad people, and they think this way. Now what do you think?

Forget about all those thoughts about things being slightly more complicated than they might at first appear. Try to forget, if you can. It's a miracle you don't burn yourself on the toaster every morning, really, but there it is; you've made it through life this far without too many problems, and so you get given a vote, to do with as you wish. It's just that, well, you don't want to do all that boring stuff about democracy, and representation, or the comparable benefits of different voting systems, do you? You don't want to think about all that. You've got better things to do.

So let's just talk about things in a simplistic, infantile way that you can comprehend, even in your tiny squashy noggin, because you're frankly not bright enough to want to know about anything that's slightly more difficult to grasp than a slap in the face with a gardening glove. Just you leave it to us to tell you how to do it. And there you are! Democracy will be improved unimaginably, just by you putting your vote here. Or there. Wherever we've told you to put it. Because it's the right thing for YOU.

Patrolling the murkier waters of the mainstream media
John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.