Mixed metaphors in the AV race

Is AV a horse race or a football match? Or is it just whatever the plebs can understand?

What if a general election were a horse race? No, too complicated. Fences. Horses and jockeys. Difficult to understand. I'll try again. What if a general election were a 100-metre race? Mmm, no, too tricky. Scope for misunderstandings. Lanes cause problems. No, that won't do. That won't do at all. Starting pistols? Photo finishes? All far too hard to understand. Give me a minute.

OK, let's say a general election is just like a cricket match. And the ball is your vote, and the stumps are the winning margin, and you bowl your vote at the winning margin, and . . . no. No, no, no. This isn't helping at all.

I'll try again. Nice and simple. Because you're stupid. Because you're too thick to get the idea of voting, and you need it turned into something that you can understand, because you hate the idea of politics and everything that goes with it; and besides, you don't have the time to think about facts, or problems, or complexity, or nuance – you're just a tot in a crib, waiting for Daddy to tell you a story. You don't want anything other than a happy ending.

Let's face it, you're thick. You're dumb. You're barely more than a dribbling infant slamming its tiny hands into a bowl of goo because you like the way it splatters. That's the level we're trying to pitch this at. Because that's all you're capable of getting. Voting is something that you're afraid of because you're a dummy, and unless we talk to you about it bright colours AND CAPITAL LETTERS and smiley faces, you're not going to get your oh-so-pretty little heads around it, are you?

OK. So. Right. Imagine you're at a football match, right, and the team you wanted to win didn't win because someone else wanted the other team to win, even though they actually wanted your team to win. Yes . . .? No. No, we really aren't making any headway.

OK, let's see if we can try and nudge you in the right direction another way. What if someone you liked thought about voting in a particular way; what would you think then? Look, here's someone famous, them off from off of the television. What do you think now? They look pretty bright, don't they, and they got famous for writing, or being funny, or running around and jumping over hurdles, or whatever it is; and look, they think this way. Or, if that won't convince you, look at these bad people, people you don't like. They're bad people, and they think this way. Now what do you think?

Forget about all those thoughts about things being slightly more complicated than they might at first appear. Try to forget, if you can. It's a miracle you don't burn yourself on the toaster every morning, really, but there it is; you've made it through life this far without too many problems, and so you get given a vote, to do with as you wish. It's just that, well, you don't want to do all that boring stuff about democracy, and representation, or the comparable benefits of different voting systems, do you? You don't want to think about all that. You've got better things to do.

So let's just talk about things in a simplistic, infantile way that you can comprehend, even in your tiny squashy noggin, because you're frankly not bright enough to want to know about anything that's slightly more difficult to grasp than a slap in the face with a gardening glove. Just you leave it to us to tell you how to do it. And there you are! Democracy will be improved unimaginably, just by you putting your vote here. Or there. Wherever we've told you to put it. Because it's the right thing for YOU.

Patrolling the murkier waters of the mainstream media
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An unmatched font of knowledge

Edinburgh’s global reputation as a knowledge economy is rooted in the performance and international outlook of its four universities.

As sociologist-turned US Senator Daniel Patrick Moynihan recognised when asked how to create a world-class city, a strong academic offering is pivotal to any forward-looking, ambitious city. “Build a university,” he said, “and wait 200 years.” He recognised the long-term return such an investment can deliver; how a renowned academic institution can help attract the world. However, in today’s increasingly globalised higher education sector, world-class universities no longer rely on the world coming to come to them – their outlook is increasingly international.

Boasting four world-class universities, Edinburgh not only attracts and retains students from around the world, but also increasingly exports its own distinctively Scottish brand of academic excellence. In fact, 53.9% of the city’s working age population is educated to degree level.

In the most recent QS World University Rankings, the University of Edinburgh was named as the 21st best university in the world, reflecting its reputation for research and teaching. It’s a fact reflected in the latest UK Research Exercise Framework (REF), conducted in 2014, which judged 96% of its academic departments to be producing world-leading research.

Innovation engine

Measured across the UK, annual Gross Value Added (GVA) by University of Edinburgh start-ups contributes more than £164m to the UK economy. In fact, of 262 companies to emerge from the university since the 1960s, 81% remain active today, employing more than 2,700 staff globally. That performance places the University of Edinburgh ahead of institutions such as MIT in terms of the number of start-ups it generates; an innovation hothouse that underlines why one in four graduates remain in Edinburgh and why blue chip brands such as Amazon, IBM and Microsoft all have R&D facilities in the city.

One such spin out making its mark is PureLiFi, founded by Professor Harald Haas to commercialise his groundbreaking research on data transmission using the visible light spectrum. With data transfer speeds 10,000 times faster than radio waves, LiFi not only enables bandwidths of 1 Gigabit/sec but is also far more secure.

Edinburgh’s universities play a pivotal role in the local economy. Through its core operations, knowledge transfer activities and world-class research the University generated £4.9bn in GVA and 44,500 jobs globally, when accounting for international alumni.

With £1.4bn earmarked for estate development over the next 10 years, the University of Edinburgh remains the city’s largest property developer. Its extensive programme of investment includes the soon-to-open Higgs Centre for Innovation. A partnership with the UK Astronomy Technology Centre, the new centre will open next year and will supply business incubation support for potential big data and space technology applications, enabling start-ups to realise the commercial potential of applied research in subjects such as particle physics.

It’s a story of innovation that is mirrored across Edinburgh’s academic landscape. Each university has carved its own areas of academic excellence and research expertise, such as the University of Edinburgh’s renowned School of Informatics, ranked among the world’s elite institutions for Computer Science. 

The future of energy

Research conducted into the economic impact of Heriot-Watt University demonstrated that it generates £278m in annual GVA for the Scottish economy and directly supports more than 6,000 jobs.

Set in 380-acres of picturesque parkland, Heriot-Watt University incorporates the Edinburgh Research Park, the first science park of its kind in the UK and now home to more than 40 companies.

Consistently ranked in the top 25% of UK universities, Heriot-Watt University enjoys an increasingly international reputation underpinned by a strong track record in research. 82% of the institution’s research is considered world-class (REF) – a fact reflected in a record breaking year for the university, attracting £40.6m in research funding in 2015. With an expanding campus in Dubai and last year’s opening of a £35m campus in Malaysia, Heriot-Watt is now among the UK’s top five universities in terms of international presence and numbers of international students.

"In 2015, Heriot-Watt University was ranked 34th overall in the QS ‘Top 50 under 50’ world rankings." 

Its established strengths in industry-related research will be further boosted with the imminent opening of the £20m Lyell Centre. It will become the Scottish headquarters of the British Geological Survey, and research will focus on global issues such as energy supply, environmental impact and climate change. As well as providing laboratory facilities, the new centre will feature a 50,000 litre climate change research aquarium, the UK Natural Environment Research Council Centre for Doctoral Training (CDT) in Oil and Gas, and the Shell Centre for Exploration Geoscience.

International appeal

An increasingly global outlook, supported by a bold international strategy, is helping to drive Edinburgh Napier University’s growth. The university now has more than 4,500 students studying its overseas programmes, through partnerships with institutions in Hong Kong, Singapore, China, Sri Lanka and India.

Edinburgh Napier has been present in Hong Kong for more than 20 years and its impact grows year-on-year. Already the UK’s largest higher education provider in the territory, more than 1,500 students graduated in 2015 alone.

In terms of world-leading research, Edinburgh Napier continues to make its mark, with the REF judging 54% of its research to be either world-class or internationally excellent in 2014. The assessment singled out particular strengths in Earth Systems and Environmental Sciences, where it was rated the top UK modern university for research impact. Taking into account research, knowledge exchange, as well as student and staff spending, Edinburgh Napier University generates in excess of £201.9m GVA and supports 2,897 jobs in the city economy.

On the south-east side of Edinburgh, Queen Margaret University is Scotland’s first university to have an on-campus Business Gateway, highlighting the emphasis placed on business creation and innovation.

QMU moved up 49 places overall in the 2014 REF, taking it to 80th place in The Times’ rankings for research excellence in the UK. The Framework scored 58% of Queen Margaret’s research as either world-leading or internationally excellent, especially in relation to Speech and Language Sciences, where the University is ranked 2nd in the UK.

In terms of its international appeal, one in five of Queen Margaret’s students now comes from outside the EU, and it is also expanding its overseas programme offer, which already sees courses delivered in Greece, India, Nepal, Saudi Arabia and Singapore.

With 820 years of collective academic excellence to export to the world, Edinburgh enjoys a truly privileged position in the evolving story of academic globalisation and the commercialisation of world-class research and innovation. If he were still around today, Senator Moynihan would no doubt agree – a world-class city indeed.

For further information www.investinedinburgh.com