The incestuous vortex of cross-promotion

OK! TV is the latest addition to the bewildering circle-jerk that is Richard Desmond’s media empire.

"OK! TV kicked off to a triumphant start," said OK! magazine this week in an interview with the OK! TV host Kate Walsh. The Channel 5 show could be glad of one positive review, at least, even if the more cynical among us might suspect that due to printing deadlines it may have been written before the "triumphant start" had even gone to air.

But then this is the bewildering circle-jerk that is Richard Desmond's empire right now. OK! TV, Channel 5's new brightly coloured approximation of a couple of vapid office drones chattering about celebrities over a water cooler, promotes OK! magazine. The Daily Star and Daily Express promote OK! TV and OK! magazine, as well as giving remarkably positive reviews to the likes of the Channel 5 host Vanessa Feltz; OK! magazine has a two-page feature telling you what's coming up this week on Channel 5 . . . and so on, and so on.

"We are beyond excited by the launch of OK! TV," said the magazine's editor in a leader this week. Beyond excited!

The incestuous vortex of cross-promotion gets to the point where if you see something in a Desmond publication that isn't anything to do with another of his assets, you wonder why it's there at all. And which one is meant to be the flagship? Is Channel 5 the jewel in the crown, or is it OK!, or the Daily Express? Or are they all fighting for the title of least mediocre? It's hard to tell.

It was my own fault, really. I'd decided to watch OK! TV while reading a copy of OK! magazine. I think I got overloaded by it all. But one thing I did notice was that I was reading more than I was watching. I ended up being fascinated by Josie Gibson's Big Fat Gypsy Wedding photo shoot, leaving Kate Walsh and Matt Johnson babbling away in the background.

Of course, this being a Desmond publication, the photo shoot is to tell you that Gibson is a reporter on . . . yes, you guessed it, OK! TV. But even as someone who isn't the target audience of the mag, who couldn't really care less about celebrity culture and all the trashy awfulness therein, I found her tales of growing up in a traveller family (hence the giant pink dress and caravan) quite intriguing.

OK! TV, in comparison, is pretty shabby. Gibson is, by a bus ride, the best thing about it, chirping merrily away about celebrity tweets in that delightful Bristolian burr ("Shane Warne, he's a blancmange, in't he?"), but her segment was a rare moment that strayed beyond the otiose. The rest just makes you yearn for the understated subtlety and class of the show's predecessor, Live from Studio Five.

Besides, they're missing a trick. If they called it Daily Star Daily Express Sunday Express New! Magazine Star Magazine Daily Star on Sunday OK! TV, they'd be able to promote even more Northern & Shell goodies at one go. Surely it's only a matter of time.

Patrolling the murkier waters of the mainstream media
Getty
Show Hide image

The Women's March against Trump matters – but only if we keep fighting

We won’t win the battle for progressive ideas if we don’t battle in the first place.

Arron Banks, UKIP-funder, Brexit cheerleader and Gibraltar-based insurance salesman, took time out from Trump's inauguration to tweet me about my role in tomorrow's Women’s March Conservative values are in the ascendancy worldwide. Thankfully your values are finished. . . good”.

Just what about the idea of women and men marching for human rights causes such ill will? The sense it is somehow cheeky to say we will champion equality whoever is in office in America or around the world. After all, if progressives like me have lost the battle of ideas, what difference does it make whether we are marching, holding meetings or just moaning on the internet?

The only anti-democratic perspective is to argue that when someone has lost the argument they have to stop making one. When political parties lose elections they reflect, they listen, they learn but if they stand for something, they don’t disband. The same is true, now, for the broader context. We should not dismiss the necessity to learn, to listen, to reflect on the rise of Trump – or indeed reflect on the rise of the right in the UK  but reject the idea that we have to take a vow of silence if we want to win power again.

To march is not to ignore the challenges progressives face. It is to start to ask what are we prepared to do about it.

Historically, conservatives have had no such qualms about regrouping and remaining steadfast in the confidence they have something worth saying. In contrast, the left has always been good at absolving itself of the need to renew.

We spend our time seeking the perfect candidates, the perfect policy, the perfect campaign, as a precondition for action. It justifies doing nothing except sitting on the sidelines bemoaning the state of society.

We also seem to think that changing the world should be easier than reality suggests. The backlash we are now seeing against progressive policies was inevitable once we appeared to take these gains for granted and became arrogant and exclusive about the inevitability of our worldview. Our values demand the rebalancing of power, whether economic, social or cultural, and that means challenging those who currently have it. We may believe that a more equal world is one in which more will thrive, but that doesn’t mean those with entrenched privilege will give up their favoured status without a fight or that the public should express perpetual gratitude for our efforts via the ballot box either.  

Amongst the conferences, tweets and general rumblings there seem three schools of thought about what to do next. The first is Marxist  as in Groucho revisionism: to rise again we must water down our principles to accommodate where we believe the centre ground of politics to now be. Tone down our ideals in the hope that by such acquiescence we can eventually win back public support for our brand – if not our purpose. The very essence of a hollow victory.

The second is to stick to our guns and stick our heads in the sand, believing that eventually, when World War Three breaks out, the public will come grovelling back to us. To luxuriate in an unwillingness to see we are losing not just elected offices but the fight for our shared future.

But what if there really was a third way? It's not going to be easy, and it requires more than a hashtag or funny t-shirt. It’s about picking ourselves up, dusting ourselves down and starting to renew our call to arms in a way that makes sense for the modern world.

For the avoidance of doubt, if we march tomorrow and then go home satisfied we have made our point then we may as well not have marched at all. But if we march and continue to organise out of the networks we make, well, then that’s worth a Saturday in the cold. After all, we won’t win the battle of ideas, if we don’t battle.

We do have to change the way we work. We do have to have the courage not to live in our echo chambers alone. To go with respect and humility to debate and discuss the future of our communities and of our country.

And we have to come together to show there is a willingness not to ask a few brave souls to do that on their own. Not just at election times, but every day and in every corner of Britain, no matter how difficult it may feel.

Saturday is one part of that process of finding others willing not just to walk a mile with a placard, but to put in the hard yards to win the argument again for progressive values and vision. Maybe no one will show up. Maybe not many will keep going. But whilst there are folk with faith in each other, and in that alternative future, they’ll find a friend in me ready to work with them and will them on  and then Mr Banks really should be worried.