A positive message is the key to stopping Salmond

Darling is right to put the positive case for the Union.

The title of the "no" to Scottish independence campaign - Better Together - is indicative of the group's determination to make a positive case for the Union, rather than merely a negative case against secession. Alistair Darling, who launched the campaign in Edinburgh this morning, rightly rejected the argument that an independent Scotland would be economically unviable. Rather, he pointed out that both Scotland and England have more to lose than to gain from a break-up:

The truth is we can have the best of both worlds: a strong Scottish Parliament and a key role in a strong and secure United Kingdom.

It was not the case that Scotland could not survive as a separate, independent state, he said. "Of course it could. This is about what unites us, not about what divides us.

He added:

We make a positive case for staying together. A positive case that celebrates not just what makes us distinctive but also celebrates what we share.

We put the positive case for staying together. We are positive about our links with the rest of the United Kingdom, through families and friendships, through trade and through shared political, economical and cultural institutions.

We're positive about being a proud nation within a larger state and the far wider range of opportunities for our people that this creates.

We're positive about all of the identities that we share - Scottish, British, European, citizens of the world - and don't see the need to abandon any of them.

The other point that Better Together is keen to make is that the version of independence offered by Alex Salmond is increasingly indistinguishable from the status quo. An independent Scotland would retain the Queen as its head of state, the pound as its currency, and apply for EU and, perhaps, Nato membership. As Jason asked in a recent column, what kind of independence is this?

Having abandoned  his previous enthusiasm for euro membership (Salmond quipped in 2009 that sterling was "sinking like a stone" and that the euro was viewed more "favourably), the SNP leader now favours a "currency union" with the UK. Yet as Darling pointed out this morning, monetary union leads remorselessly to fiscal union (as the euro crisis has demonstrated). In other words, Scotland would end up back where it started. Why change so much (separate embassies, separate armed forces, a separate civil service) and yet so little?

Darling had little to say about the possibility of further devolution but this is a subject the campaign will need to address in the future. As Douglas Alexander has previously said, "we must be open-minded on how we can improve devolution's powers, including fiscal powers, but be resolute in our rejection of separation". So long as Salmond can spend money without having to raise it, the SNP will remain a formidable force.

Meanwhile, it appears that Salmond and the UK government are no closer to reaching agreement on the wording of the independence referendum. Cameron is still refusing to offer legal approval for Salmond's plan to hold a two-question ballot (one on independence and one on "devo max") in autumn 2014, a few weeks after the 700th anniversary of Bannockburn.

The SNP leader has now issued an ultimatum (£), threatening to hold his own poll on election day in 2015 if he fails to win legal approval for a 2014 referendum. This would be an advisory vote designed to provide Salmond with a clear mandate to negotiate for independence. It would be open to challenge in the courts but, as I've previously noted, Scottish Secretary Michael Moore has suggested that the UK government would not launch that challenge itself. If the referendum is to be held before 2015, the two sides now have just a few months to reach an agreement.

Former Chancellor Alistair Darling launched the Better Together campaign today in Edinburgh. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Photo: Getty
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The EU’s willingness to take on Google shows just how stupid Brexit is

Outside the union the UK will be in a far weaker position to stand up for its citizens.

Google’s record €2.4bn (£2.12bn) fine for breaching European competition rules is an eye-catching example of the EU taking on the Silicon Valley giants. It is also just one part of a larger battle to get to grips with the influence of US-based web firms.

From fake news to tax, the European Commission has taken the lead in investigating and, in this instance, sanctioning, the likes of Google, Facebook, Apple and Amazon for practices it believes are either anti-competitive for European business or detrimental to the lives of its citizens.

Only in May the commission fined Facebook €110m for providing misleading information about its takeover of WhatsApp. In January, it issued a warning to Facebook over its role in spreading fake news. Last summer, it ordered Apple to pay an extra €13bn in tax it claims should have been paid in Ireland (the Irish government had offered a tax break). Now Google has been hit for favouring its own price comparison services in its search results. In other words, consumers who used Google to find the best price for a product across the internet were in fact being gently nudged towards the search engine giant's own comparison website.

As European Competition Commissioner Margrethe Vestager put it:

"Google has come up with many innovative products and services that have made a difference to our lives. That's a good thing. But Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals. Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors.

"What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation."

The border-busting power of these mostly US-based digital companies is increasingly defining how people across Europe and the rest of the world live their lives. It is for the most part hugely beneficial for the people who use their services, but the EU understandably wants to make sure it has some control over them.

This isn't about beating up on the tech companies. They are profit-maximising entities that have their own goals and agendas, and that's perfectly fine. But it's vital to to have a democratic entity that can represent the needs of its citizens. So far the EU has proved the only organisation with both the will and strength to do so.

The US Federal Communications Commission could also do more to provide a check on their power, but has rarely shown the determination to do so. And this is unlikely to change under Donald Trump - the US Congress recently voted to block proposed FCC rules on telecoms companies selling user data.

Other countries such as China have resisted the influence of the internet giants, but primarily by simply cutting off their access and relying on home-grown alternatives it can control better.  

And so it has fallen to the EU to fight to ensure that its citizens get the benefits of the digital revolution without handing complete control over our online lives to companies based far away.

It's a battle that the UK has never seemed especially keen on, and one it will be effectively retreat from when it leaves the EU.

Of course the UK government is likely to continue ramping up rhetoric on issues such as encryption, fake news and the dissemination of extremist views.

But after Brexit, its bargaining power will be weak, especially if the priority becomes bringing in foreign investment to counteract the impact Brexit will have on our finances. Unlike Ireland, we will not be told that offering huge tax breaks broke state aid rules. But if so much economic activity relies on their presence will our MPs and own regulatory bodies decide to stand up for the privacy rights of UK citizens?

As with trade, when it comes to dealing with large transnational challenges posed by the web, it is far better to be part of a large bloc speaking as one than a lone voice.

Companies such as Google and Facebook owe much of their success and power to their ability to easily transcend borders. It is unsurprising that the only democratic institution prepared and equipped to moderate that power is also built across borders.

After Brexit, Europe will most likely continue to defend the interests of its citizens against the worst excesses of the global web firms. But outside the EU, the UK will have very little power to resist them.

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