A positive message is the key to stopping Salmond

Darling is right to put the positive case for the Union.

The title of the "no" to Scottish independence campaign - Better Together - is indicative of the group's determination to make a positive case for the Union, rather than merely a negative case against secession. Alistair Darling, who launched the campaign in Edinburgh this morning, rightly rejected the argument that an independent Scotland would be economically unviable. Rather, he pointed out that both Scotland and England have more to lose than to gain from a break-up:

The truth is we can have the best of both worlds: a strong Scottish Parliament and a key role in a strong and secure United Kingdom.

It was not the case that Scotland could not survive as a separate, independent state, he said. "Of course it could. This is about what unites us, not about what divides us.

He added:

We make a positive case for staying together. A positive case that celebrates not just what makes us distinctive but also celebrates what we share.

We put the positive case for staying together. We are positive about our links with the rest of the United Kingdom, through families and friendships, through trade and through shared political, economical and cultural institutions.

We're positive about being a proud nation within a larger state and the far wider range of opportunities for our people that this creates.

We're positive about all of the identities that we share - Scottish, British, European, citizens of the world - and don't see the need to abandon any of them.

The other point that Better Together is keen to make is that the version of independence offered by Alex Salmond is increasingly indistinguishable from the status quo. An independent Scotland would retain the Queen as its head of state, the pound as its currency, and apply for EU and, perhaps, Nato membership. As Jason asked in a recent column, what kind of independence is this?

Having abandoned  his previous enthusiasm for euro membership (Salmond quipped in 2009 that sterling was "sinking like a stone" and that the euro was viewed more "favourably), the SNP leader now favours a "currency union" with the UK. Yet as Darling pointed out this morning, monetary union leads remorselessly to fiscal union (as the euro crisis has demonstrated). In other words, Scotland would end up back where it started. Why change so much (separate embassies, separate armed forces, a separate civil service) and yet so little?

Darling had little to say about the possibility of further devolution but this is a subject the campaign will need to address in the future. As Douglas Alexander has previously said, "we must be open-minded on how we can improve devolution's powers, including fiscal powers, but be resolute in our rejection of separation". So long as Salmond can spend money without having to raise it, the SNP will remain a formidable force.

Meanwhile, it appears that Salmond and the UK government are no closer to reaching agreement on the wording of the independence referendum. Cameron is still refusing to offer legal approval for Salmond's plan to hold a two-question ballot (one on independence and one on "devo max") in autumn 2014, a few weeks after the 700th anniversary of Bannockburn.

The SNP leader has now issued an ultimatum (£), threatening to hold his own poll on election day in 2015 if he fails to win legal approval for a 2014 referendum. This would be an advisory vote designed to provide Salmond with a clear mandate to negotiate for independence. It would be open to challenge in the courts but, as I've previously noted, Scottish Secretary Michael Moore has suggested that the UK government would not launch that challenge itself. If the referendum is to be held before 2015, the two sides now have just a few months to reach an agreement.

Former Chancellor Alistair Darling launched the Better Together campaign today in Edinburgh. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Photo: Getty
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Empty highs: why throwaway plastic goes hand in hand with bankrupt consumerism

We are in the throes of a terrible addiction to stuff.

A University of California study revealed this week that mankind has produced more than nine billion tonnes of plastic since the 1950s, with almost all of it ending up in landfill or the ocean. With the terrible effects of our decades-long addiction to throwaway packaging becoming increasingly apparent, it’s clear that a fresh approach is needed.

In April 2010, David Cameron set out his vision for Britain in the Conservative Party’s manifesto. Keen to show that the Tories had turned away from the "I’m Alright Jack" individualism of the 1980s, Cameron sought to fashion a softer, more inclusive brand.

The good society, Cameron argued, embraced much higher levels of personal, professional, civic and corporate responsibility. There was such a thing as society, and we’d all do well to talk to our neighbours a bit more. The Big Society, however, was roundly derided as a smokescreen for an aggressive tightening of the Government purse strings. And on the advice of his 2015 election fixer Lynton Crosby, Cameron later dropped it in favour of well-worn lines about economic security and jobs.   

While most would argue that the Big Society failed to amount to much, Cameron was at least right about one thing. We are happiest when we are part of something bigger than ourselves. No matter how much the credit card companies try to convince us otherwise, mindless individualism won’t make us nearly as contented as we’re led to believe by big conglomerates.

By any measure, we are in the throes of a terrible addiction to stuff. As a nation, we have run up unsecured debts of more than £350bn, which works out at £13,000 per household. Fuelled by a toxic mix of readily available credit and interest rates at historic lows, we cripple ourselves financially to feel the empty high derived from acquiring yet more stuff.

Purchasing has become a leisure pursuit, ensuring the rate at which we acquire new stuff exceeds the rate at which we can find somewhere to put it. Burdened with ever increasing amounts of stuff, consumers are forced to outsource their storage. The UK didn’t have a self-storage industry 30 years ago, but now it is the largest in Europe.

With the personal debt mountain soaring, we’d all do well to realise that we will never have enough of something we don’t need.

The growth of rampant consumerism has coincided with an explosion in demand for single-use plastic. Like the superfluous possessions we acquire, throwaway plastic packaging helps satisfy our desire to get exactly what we want without having any thought for the long-term consequences. Plastic packaging is easy and convenient, but ultimately, will do us immense harm.

In 1950, close to 1.5 million tonnes of plastic was produced globally. Today, the figure stands at more than 320 million tonnes. The vast majority of our plastic waste either ends up in landfill or the ocean, and our failure to kick the plastic habit has put is in the ludicrous position where there is set to be more plastic than fish in global seas by 2050.

There is also growing evidence that our penchant for endless throwaway plastic might be storing up serious health problems for our children later down the line. According to a University of Ghent study published earlier this year, British seafood eaters risk ingesting up to 11,000 pieces of plastic each year. The report followed UN warnings last year that cancer-causing chemicals from plastic are becoming increasingly present in the food chain.

Something must give. Unsustainable as our reliance on fast credit to finance ever more stuff, our addiction to plastic packaging is storing up serious problems for future generations. The instant gratification society, high on the dopamine rush that fades so quickly after acquiring yet another material asset, is doomed unless decisive action is forthcoming.

So what is to be done? The 2016 US documentary Minimalism points to a smarter way forward. Minimalism follows the lives of ordinary people who have shunned the rat race in favour of a simpler life with less stuff and less stress. The most poignant bit of the film features ex-broker AJ Leon recounting how he chose to forgo the glamour and riches of Wall Street for a simpler life. After a meteoric rise to the top of his profession, Leon decided to jack it all in for a more fulfilling existence.

While challenging the view that to be a citizen is to be a consumer is easier said than done, there are small changes that we can enact today that will make a huge difference. We simply have no choice but to dramatically reduce the amount of plastic that we can consume. If we don’t, we may soon have to contend with the ocean being home to more plastic than fish.

Like plastic, our bloated consumer culture is a disaster waiting to happen. There must be a better way.

Sian Sutherland is co-founder of campaign group A Plastic Planet which is campaigning for a plastic free-aisle in supermarkets.

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