I may not actually win...

Sian urges London's voters to send out a strong message over green issues by voting for her first, L

Okay, I’m going to be painfully honest and admit I have a very slim chance of becoming Mayor of London after the ballots are counted on 2 May. I’m being asked why I’m standing a lot at the moment, and the truth is it’s not because I think I’m actually going to be Mayor.

But, I do believe in giving voters a full choice of candidates in every election, and I know that many voters will want to send a strong message about wanting more progress on green and social justice issues, and that’s what a Green first vote is all about. Then, as I have blogged before, I am recommending people cast their final round votes for Ken Livingstone to save London from the horror of becoming Boris Johnson’s playpen for the next four years.

This is what I’m calling their ‘insurance’ vote, and I also have an insurance policy of my own in this election. I am fourth on our London Assembly londonwide list, and so I do have a realistic chance of becoming an Assembly Member after election day.

Provided we run a decent campaign (which of course I’m largely responsible for making sure of, working in the high-profile mayoral candidate role), I think we should be able to win the confidence of the same proportion of London voters as in the last council elections in 2006. This was 13.5%, and would just about be enough to put me in via the fiendishly complicated D’Hondt counting system used to assign the list seats.

The only problem – and it’s not a small one - is the pitifully tiny amount of attention actually given to the Assembly elections by the ‘Boris and Ken show’ obsessed press. Hardly anyone is aware we have a progressive, almost-fair, PR-based system for the Assembly election, or that they can vote for who they like and be sure their vote will count towards winning AMs for their chosen party. Hopefully this will improve though, as the campaign goes on, and of course I’m doing my little bit by posting this here.

It’s a double shame for us in the Greens that the Assembly is so invisible in this election, because our current two AMs, Darren Johnson and Jenny Jones, have made far and away the best job of being on the Assembly over the past four years. I have honestly never known two more hardworking, morally upright and astute politicians.

Unlike the part-timers from the other parties, they have worked tirelessly to make London better; and not just on green issues either. Some people are aware that Livingstone’s increased investment in cycling and home energy-efficiency is down to their casting vote over his budget each year. But how many know that they were also responsible for the creation of the Living Wage Unit, which calculates what a Londoner really needs to earn to pay for the basic essentials and enables campaigners such as London Citizens to go out and shame big employers like Citigroup into paying their cleaners decently?

The scale of their achievements came home to me the other day, when I was putting together this webpage, listing what they have got done. Yes, as they (probably) say, ‘you can take the woman out of the web manager job, but you can’t completely take the web manager out of the woman’, so fiddling with the London Green Party website is still my spare time hobby. The amount of material was so large I ended up putting it over four pages in the end, and it still needed a list of id-tagged contents at the top of each page.

So, while a Tory monopoly will still leave us with lots to do, my two hopes for this election are that, first, we retain a Mayor over which the Greens have an influence and, second, that I can be working alongside them in City Hall making it all happen.

To find out who you should be voting for on May 1st visit our Fantasy Mayor site.

Sian Berry lives in Kentish Town and was previously a principal speaker and campaigns co-ordinator for the Green Party. She was also their London mayoral candidate in 2008. She works as a writer and is a founder of the Alliance Against Urban 4x4s
Photo: Will Ireland
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Rock solid-arity: how fans and bands helped save Team Rock's music magazines

“It was purely helping out friends in a time of need.”

A little over 25 years ago, a journalist friend let me in on the secret of publishing success. He cut his teeth in the Sixties as an editor in the Yippie underground press, wrote for Rolling Stone, Associated Press and the Chicago Sun-Times, then went on to teach at one of America’s most prestigious journalism schools.

The big secret, he had concluded, was community. No more, no less. Get to know your community and serve it well.

A quarter of a century on, it’s sometimes hard to remember what community looks like in newspapers and magazines. Carefully crafted pages have been obscured by a haze of clickbait, engineered to sucker everyone and anyone into donating a drive-by page view for ads. Community has given way to commodity.

But occasionally, there are glimpses of hope. Six months ago, TeamRock.com, built around a group of specialist music magazines including Classic Rock, Metal Hammer and Prog, went into administration.

The Christmas closure came brutally quickly. The Scottish Sun reported that stunned staff in the company’s Lanarkshire headquarters were told they had been made redundant “as a joiner changed the locks on their offices”. In total, 73 staff were laid off; nearly 30 in Scotland and more than 40 in London.

At the close of 2016, the future for the Team Rock brand and its stable of magazine titles was bleaker than a Black Sabbath album. But last month, in an extraordinary reversal of fortunes, TeamRock.com was named the most influential rock music website in the world.

Bargain-basement buy back

Just a fortnight after its shock closure, the brand was bought by former owners Future Plc. In a no-brainer deal, the Bath-based publisher re-acquired the three magazines it had sold to Team Rock’s founders in 2013. It bought back assets sold for £10m at the knockdown price of £800,000 with the bonus of TeamRock.com and Team Rock Radio. The deal rescued large parts of the Team Rock operation – but its soul was saved by the rock and metal community.

Oblivious to any discussions going on to rescue the magazines, readers, music fans and bands came together in a stunning display of loyalty. Hearing that Team Rock staff wouldn’t be getting paid their Christmas wage they took to social media to pledge their support and raised almost £90,000 for redundant staff.

Ben Ward, the organiser of the crowdfunding campaign and frontman for heavy metal band Orange Goblin said he started the appeal with no thought for the business. “It was purely helping out friends in a time of need,” he explained.

He had read all three Team Rock magazines for years, socialised with their staff and promoted his own and other bands in their pages. “To think of a world without any of those magazines – it was devastating,” he said.

The response to the campaign brought him some cheer, with members of bands such as Queen, Rush and Avenged Sevenfold all posting about it on their social media pages. He added: “The whole Christmas period, my phone just wouldn't stop beeping with notifications for another donation.”

Show of solidarity

Though the fundraiser blew up all Ward's expectations, beating his initial target by more than 400 per cent, he didn't seem completely surprised by the scale of the response.

“Heavy metal and hard rock, people that are into that sort of music, we've always been sort of looked down upon. We know it's not commercially the done thing, we know it's not the norm to walk around with long hair and tattoos and dirty leather jackets. But when you see a fellow metal head in the supermarket, you always give them an approving nod. There's a kind of solidarity.”

While favourable capitalist arithmetic has kept the presses rolling – and the online servers going – for Team Rock, it was the music community – empowered by social media – who delivered the real resurrection. With a combined Facebook following of more than 3.5million and a total social media audience of almost five million, it was no surprise TeamRock.com was soon number one in its field.

“What's brilliant about this is that it's based on what music fans share with each other,” explains editor-in-chief Scott Rowley.

TeamRock.com became the most influential rock site based on social media sharing, and came fifth in the top 100 sites across all music genres. The site above it is a hip-hop title, again featured for the strength of its community, according to Rowley. “Those people really know what they're talking about, they want very specific content, and they're not getting served it elsewhere,” he said. “When they get it, they love it and they share it and talk about it and that's their world.”

Responsiblity

Following the outpouring of support for the rock magazines, Rowley now feels a heightened sense of responsibility to do “the right thing” and steer clear of cynical decisions to get clicks or put certain bands on the cover just to sell copies. He believes future success will come down to trust. “Sometimes that feels precarious, but equally I think we're in good hands,” he explains. “We're a business, we've got to make money, but we know what smells fake and where the limits are.”

Zillah Byng-Thorne, CEO of owner Future, recognises the need to balance the realities of running a listed company with the authenticity needed to maintain trust. “What Future is interested in is the passion that underpins specialist media,” she says. “I don't really mind what your passion is, what's important is that it's a passion.”

“No one is sitting around thinking, 'I wonder what bands sound like Thin Lizzy?',” says Rowley. “We're much more a part of their lifestyle, interrupting their day to tell them someone’s just released an album or announced a tour.”

“But it doesn't have to always be about fishing for clicks,” he adds. “I remember [Classic Rock online editor] Fraser Lewry saying, 'Sometimes on social we should just be being social'.”

Being social. Listening. Contributing to the conversation. Sharing the passion. That old-fashioned notion of serving the community. It seems Ward would agree, as he offers the new owners of the magazines he helped to save some advice: “Don't make the same mistakes, investing in things that weren't really necessary from the magazine’s point of view. I'm in no position to tell anyone how to run their business, but on behalf of the rock and metal community…keep it interesting, keep it relevant.”