A "one nation market" could turn the economy on its head

Far beyond calls for a "responsible capitalism", Miliband should push for a "one nation market" that can really benefit the many, rather than the few.

We have absorbed the narrative and enjoyed the dynamism, but the great challenge will now rest in its practical execution. In the run up to the next election, the crucial divergences between the major political parties will concern the conversion of their philosophy into practice. While the underpinning philosophy can lend itself to subtlety, its execution will inevitably be quite different.

We have only glimpsed forthcoming Labour policy this conference season, but perhaps enough to gauge its general direction and approach. From Caroline Flint, the shadow energy and climate change secretary, have emerged plans to abolish the present energy regulator, Ofgem, and impose greater regulation on the country's retail energy market. And Gareth Thomas, the shadow minister for civil society, and Chris Leslie, the shadow financial secretary, have called for more stringent requirements on the banks to deliver on transparency and to invest a proportion of profits in communities - much like the Community Reinvestment Act pioneered in the US.

All of which is very well for those footing the bills. But for the "one nation" philosophy to really succeed, Ed Miliband - and those of all parties and none - must complement such regulation with a far more ambitious agenda. Far beyond calls for a "responsible capitalism", Miliband should push for a "one nation market" - a market that can really benefit the many, rather than the few.

Increased regulation of the energy retail market, for example, could see caps on energy bills and a relief for consumers, but will not in the long-term decentralise electricity distribution, or create greater retail competition to break up its supply. Policy should instead seek to grant "the many" the power to take hold of such markets and indeed open up the opportunity for communities and smaller groups to enter in.

As argued in a ResPublica paper published earlier this year, communities could  themselves be perceived as the potential producers and owners, rather than simply passive consumers, of their electricity generation and supply. A recent growth in co-operative energy models and a greater interest in community shares, have really revealed the nation's appetite for such widespread ownership and devolved investment to take place. "Responsible capitalism" may hold large energy companies to account, but a "one nation market" could turn a consolidated economy completely on its head.

Miliband's "one nation" call, coupled with Jon Cruddas's drive for a politics of the "common good" and a better "big society", has opened up the opportunity for such an agenda to emerge. Turning the philosophy into transformative practice will now be the challenge, and may indeed be the pivot upon which the next election is won or lost.

Caroline Julian is a senior researcher and project manager at the think-tank ResPublica, and co-author of Re-energising Our Communities: Transforming the energy market through local energy production

Ed Miliband applauds shadow home secretary Yvette Cooper at the Labour Party conference in Manchester. Photograph: Getty Images.

Caroline Julian is Deputy Director, Head of Policy and Strategy at the thinktank ResPublica.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.