Labour goes on the attack with new Cameron poster

New poster mocks Tory election line, stating: "I'm cutting the NHS. Not the deficit."

With the Tories preparing to gather in Birmingham, the Labour attack machine has sprung into life with the launch of a new poster and a borrowing counter. Following her Q&A with Andy Burnham earlier this week, my colleague Caroline Crampton revealed that Labour was planning a parody of the famous "airbrushed" image of Cameron - and here it is.

The line "I'm cutting the NHS" is based on Treasury figures showing that since 2010, health spending has fallen from £105,073 million to £104,333 million in real terms, while the line "not the deficit" is based on the most recent borrowing figures from the ONS, which showed that borrowing so far this financial year was 21.8% (£10.6bn) higher than in the same period last year.

Labour states:

This means that in the first five months of the year the UK was borrowing:

o        £69.3 million more a day
o        £2.9 million more an hour
o        £48,112 more a minute
o        £802 more a second

In response, we can expect the Tories to point out that they have reduced the deficit by a quarter since coming to office (from £159bn in 2009-10 to £119.3bn in 2011-12), while arguing that the NHS figures are merely the result of an underspend, not a deliberate decision to cut.

But while George Osborne may have a good story to tell on the deficit at the moment (polling found that voters were more inclined to support the coalition's austerity measures when told that annual borrowing had fallen by a quarter), the disappearance of growth means that this trend will not continue. Forecasters expect the government to miss its deficit target for this year (£119.9bn) by as much as £30bn. For the first time since Osborne entered No. 11, borrowing is set rise in annual terms, a significant blow to his political narrative of "balancing the books". By 2015, the Tories hope, the situation will have improved, but for now, this is a powerful attack line for Labour.

George Eaton is political editor of the New Statesman.

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5 things Labour has blamed for the Copeland by-election defeat

Other than Labour, of course. 

In the early hours of Friday morning, Labour activists in Copeland received a crushing blow, when they lost a long-held constituency to the Tories

As the news sank in, everyone from the leadership down began sharing their views on what went wrong. 

Some Labour MPs who had done the door knock rounds acknowledged voters felt the party was divided, and were confused about its leadership.

But others had more imaginative reasons for defeat:

1. Tony Blair

Shadow Chancellor John McDonnell told Radio 4’s Today programme that: “I don’t think it’s about individuals”. But he then laid into Tony Blair, saying: “We can’t have a circumstance again where a week before the by-election a former leader of the party attacks the party itself.”

2. Marginal seats

In a flurry of tweets, shadow Justice secretary Richard Burgon wanted everyone to know that Copeland was a marginal seat and always had been since it was created in 1983.

Which might be true, but most commentators were rather more struck by the fact Labour MPs had managed to overcome that marginality and represent the area for eighty years. 

3. The nuclear industry

In response to the defeat, Corbyn loyalist Paul Flynn tweeted: “Copeland MP is pro-nuclear right winger. No change there.” He added that Copeland was a “unique pro-nuclear seat”. 

In fact, when The New Statesman visited Copeland, we found residents far more concerned about the jobs the nuclear industry provides than any evangelical fervour for splitting atoms.

4. The political establishment

Addressing journalists the day after the defeat, Corbyn said voters were “let down by the political establishment”. So let down, they voted for the party of government.

He also blamed the “corporate controlled media”. 

5. Brexit

Corbyn's erstwhile rival Owen Smith tweeted that the defeat was "more evidence of the electoral foolhardiness of Labour chasing Brexiteers down the rabbit hole". It's certainly the case that Brexit hasn't been kind to Labour's share of the vote in Remain-voting by-elections like Richmond. But more than 56 per cent of Cumbrians voted Leave, and in Copeland the percentage was the highest, at 62 per cent. That's an awful lot of Brexiteers not to chase...

I'm a mole, innit.