How many actual Tories will there be at the Conservative conference?

Andrew Mitchell has his own reasons for staying away, but plenty of other Tories see little purpose in attending.

It is mildly ludicrous that Andrew Mitchell, the chief whip and alleged verbal abuser of police officers, won't be attending his party's annual conference next week. And yet it is not that surprising. He might indeed cause a "distraction" from the business at hand - his excuse for bunking off - and he doesn't have a departmental brief, so he doesn't need to make a speech. So the calculation for Mitchell personally is fairly simple: why bother?

A problem for the Conservative party is that he is not alone in thinking that. Tory MPs have been grumbling more or less openly about their conference and wondering aloud whether or not to show up. The complaint is a familiar one: the whole show is run by and for the benefit of David Cameron's clique; only the favoured, Osborne-groomed ministers will be allowed near a platform or microphone; the whole jamboree is really just an excuse to gouge money from corporate public affairs budgets. (Conferences are very lucrative for governing parties as they hoover up lobbyist cash.)

The same gripes can be heard on the periphery of the Labour and Lib Dem gatherings but in my experience it is the Conservative one that has been most dramatically hollowed out in recent years. (The Lib Dems have a residue of actual democracy at theirs, which makes it worthwhile for members to go and Labour numbers are bolstered by unions, which are a better at mobilising numbers than Conservative associations.)

More seasoned hacks than me were shocked last year by the absence of ordinary delegates at the Tory gathering in Manchester. Senior figures in the party were also alarmed by the sight of empty chairs in the hall when David Cameron gave his keynote address.

Cameron's leadership has accelerated the decline in grassroots participation in the conference. That was inevitable given the way the "modernisers" around the leadership sought to define themselves in explicit contrast with much of what the party had once appeared to represent. The battle-scarred infantry of the Tory wilderness years didn't exactly take kindly to the appearance of a pomaded young cavalry officer riding in and telling them their campaign medals were worth nothing and that their only hope was to march behind him to victory. (They followed him for want of a better plan and never forgave him when victory still proved elusive.) Coalition also means that ordinary Tory activists don't feel ownership of the government's programme. Lib Dems can at least cheer the basic fact of being in power; Tories can only mourn the fact that their power is diluted.

There was a peculiar atmosphere around those early Cameroon conferences. Pushy twenty-something aides and wannabe apparatchiks - barely distinguishable in appearance from their New Labour counterparts a decade earlier - darted around bewildered old gents in navy blazers and regimental ties. The apparatchiks are now ministerial bag-carriers, MPs - or in some cases ministers. The old gents are more likely to make the journey to a Ukip conference than a Tory one. It will be interesting to see how many local association Conservatives come to Birmingham next week.

A final thought on this subject. Ed Miliband has been criticised for failing adequately to challenge his party in Manchester last week. The allegation of tummy-tickling and comfort-zone-coddling is not unfair. As I wrote in my column this week, the specific claim that Miliband entirely ignores the deficit is wrong; the charge that he has yet to offer any practical mechanism for delivering better public services and reversing inequality when there is no money spare is closer to the mark.

It is certainly true that Miliband doesn't deliberately antagonise his party. This is a strategic choice he has made. He has had a look at the way Tony Blair used conflict with "old" Labour and Cameron has used "modernisation"as the device for grabbing public attention and defining themselves as leaders - and concluded that it is not a path worth pursuing. Why? Because it sows the seeds of division and future rebellion, corroding a base of support that is essential to sustain a long-term political project. Cameron must now deeply regret not securing a clearer mandate inside his party for the kind of changes he claimed he wanted to make.

The obvious downside to the Miliband approach is that it looks like weakness - leading in fear of alienating the most tribal element in the party which, by definition, makes it harder to reach across to swing voters. Miliband's "one nation" pitch is an attempt to hold the allegiance of the Labour faithful and extend an invitation to people who naturally support other parties. No wonder it is vague on policy.

There is every reason to think it can't work. Eventually, Miliband will have to confront sections of his party if he is serious about running public services on tighter budgets. There is no denying that Labour unity has been bought with evasion, or at the very least deferral, of some tough choices. But it is worth noting too that the much advertised alternative is over-rated. That is the macho confrontation with the party to prove that everything is changing and that the leader is something rather new and special. It is an approach that worked for a couple of years for David Cameron. It is also the approach that means his disloyal MPs don't feel like showing up to their own annual conference. (And the chief whip won't be there to chide any troublemakers who do go.)

Miliband is aiming for something else: defining his political project not by the dismay of Labour members but through their acclamation. Can it be done? Parties these days seem so marginalised and tribal compared to the rest of society that it seems hard to believe he can pull it off. It will certainly be fascinating to watch him try.

Tory MPs complain that the conference is "run by and for the benefit of David Cameron's clique". Photograph: Getty Images.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.