Cameron tells the Tories: we must "exude a confidence that we can win"

PM tells 1922 Committee reception that "boundaries or no boundaries", the Tories can win.

David Cameron was the surprise guest at tonight's 1922 Committee/ConservativeHome reception and he gave what sounded like a compressed version of his speech for Wednesday. Introduced by ConHome proprietor Lord Ashcroft, who he praised as a "great philanthropist", and by 1922 chairman Graham Brady (recently profiled by my colleague Caroline Crampton), Cameron declared that the Tories must "exude a confidence that we can win the next election", adding that he "absolutely believed" that they could. Drawing unlikely inspiration from Roy "Chubby" Brown, he recalled that the comedian had once joked that someone had told him that there was a rumour going round that he was "exceptional in bed". "Yes, I know," Brown replied, "I started it". In this spirit, Cameron suggested, the Tories should talk up their chances at the next election. An "outright Conservative majority" was "your ambition and my ambition".

He noted that between 1983 and 1987, the party averaged just 24% in the opinion polls, but that Margaret Thatcher went on to win a majority of 102 seats. While he would settle for less than that, he believed that "boundaries or no boundaries", the Tories could win. At the last election, the party had to target 160 seats, this time round it would need to target just 40. Attempting to define the terms on which the election will be fought, Cameron said voters would ask "which party has the best leaders, the best plan to deal with the debt and our economy, and the best plans to reform welfare, pensions and our schools".

Cameron's comments were designed to reassure those activists unsettled by his earlier suggestion that the coalition was superior to single-party government. In May, he was criticised for speaking merely of a future "Conservative-led government", an error he has been careful not to repeat.

Finally, I was amused by Cameron's quip that Ashcroft might want to consider purchasing "one or two newspapers" to aid the Tories' cause. Judging by Ashcroft's recent interventions (he criticised a recent anti-Labour Tory poster as "daft" and "juvenile"), there's no guarantee that the PM would win a better hearing.

David Cameron addresses the 1922 Committee/ConservativeHome reception at The Cube in Birmingham.

David Cameron listens to Foreign Secretary William Hague deliver his speech at the Conservative Party conference. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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