Cameron announces another squeeze on welfare

PM says he will look again at abolishing housing benefit for the under-25s.

David Cameron's appearance on The Andrew Marr Show this morning was proof that his political woes have not dented his supreme confidence. The PM boasted that he was on his "fourth leader of the Labour Party" (only if one includes Harriet Harman) and revealed that he had told Boris Johnson: "once you've done your job as London Mayor, don't think your job in politics is over." Boris, one suspects, rather agrees.

Cameron offered a preview of the message that will dominate the Conservative conference: we are facing up to the deficit, which Labour has "nothing to say about". He boasted that the government had reduced the deficit by a quarter since entering office and had created a million new private sector jobs. The reality isn't so positive. The deficit has fallen but, owing to the recession, borrowing so far this year is 22% higher than in the same period last year and the government is expected to miss its deficit target for 2012 by as much as £30bn. Private sector employment has risen by a million but 196,000 of these jobs were reclassified from the public sector and, after falling in recent months, unemployment is expected to rise next year.

Elsewhere, after already announcing £18bn of welfare cuts, Cameron signalled that the government was coming back for more. He suggested that he would look again at abolishing housing benefit for the under-25s and at reducing working age welfare more generally (universal benefits for the elderly are, for now, safe). But he vowed that these measures would be combined with plans to raise more from the rich. George Osborne has ruled out the introduction of a "mansion tax" and higher council tax bands, but Cameron insisted he would find other ways of ensuring the rich pay their "fair share". "We will always be fair and be seen to be fair," he declared, a test that the decision to abolish the 50p tax rate clearly failed. If he is to secure Liberal Democrat agreement for further welfare cuts, he will need to offer something more than another "crackdown" on tax avoidance (making the rich pay taxes they're meant to be paying anyway, is not the same as raising taxes on the rich).

Economic recovery remains the precondition for Cameron's political recovery and, asked if he saw "green shoots", the PM replied that he was not "a forecaster". But even if the economy returns to growth this quarter, the problem for Cameron remains that most people will still be getting poorer. A freeze in council tax and a cap on train fare rises of 1% above inflation will do little to ease the pain.

David Cameron arrives in Birmingham with his wife Samantha Cameron for the Conservative conference. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Byron burgers and bacon sandwiches: can any politician get away with eating on camera?

Memo to aspirant world leaders: eating in public is a political minefield.

Miliband’s sandwich. Cameron’s hot dog. Osborne’s burger. The other Miliband’s banana. As well as excellent names for up-and-coming indie bands, these are just a few examples of now infamous food faux pas committed by British politicians.

During his entire mayoral campaign, Sadiq Khan refused to eat anything in public. When journalist Simon Hattenstone met him in his local curry house for the Guardian, the now-mayor didn’t eat a single bite despite “dish after dish” arriving at the table. Who can blame him? Though Ed Miliband had been pictured blunderingly eating a bacon sandwich an entire year earlier, the national furore around the incident had not yet died down. “He can make me look Clooneyesque or make me look like Ed eating a bacon sandwich,” Khan said of the photographer at the time.

Miliband’s bacon sandwich is now so infamous that I need offer no explanation for the event other than those words. There is an entire Wikipedia page dedicated to the photograph of Ed, lips curled and eyes rolling, as he tucks into that fateful sarnie. Yet politicians frequently bite off more than they can chew – why did Ed’s mishap inspire multiple headlines and an entire front page of The Sun?

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“The momentum got behind the bacon sandwich story because he was awkward, it showed him in a light which was true - he was an awkward candidate in that election,” says Paul Baines, a professor of political marketing at Cranfield University. “He didn’t come across right.”

The photograph of Miliband fit neatly within a pre-existing image of the politician – that he was bumbling, incompetent, and unable to take control. Similarly, when David Cameron was pictured eating a hot dog with a knife and fork months later, the story reinforced popular notions of him as a posh, out-of-touch, champagne-swilling old Etonian. Though Oxford-educated, two-kitchen Miliband is nearly as privileged as Cameron, and Brexit-inducing Dave equally as incompetent as Ed, the pictures would not gain the same popularity in reverse. There are many, many less-than-flattering pictures of Cameron eating, but they didn’t fit into a workable narrative.

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No one, for example, focused on the price of Ed’s sandwich. Purchased at New Covenant Garden Market, it was undoubtedly more expensive than Greggs’ £1.75 bacon roll – but no one cared. When George Osborne was pictured eating an £8 Byron burger whilst cutting £11.5 million from the British budget, however, the picture spoke to many. The then-chancellor was forced to explain that “McDonalds doesn't deliver”, although, as it turned out, Byron didn’t either.

“The idea was to try and display him in a good light – here's a guy eating a burger just like everyone else. The only problem was it was a posh burger and of course he didn't look like everyone else because he was spending ten quid on a burger,” explains Baines.

But Dave, Ed, and George are just the latest in a long, long line of politicians who have been mocked for their eating habits. Across the ocean, Donald Trump has been lambasted for liking his steak well done, while in 1976, Gerald Ford was mocked after biting into the inedible corn husk of a tamale. Why then, do politicians not copy Khan, and avoid being pictured around food altogether?

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“Food connects everybody, food is essentially a connection to culture and the 'every person',” explains Baines. “[Nigel] Farage's appearance in the pub has definitely had a positive impact on how he's perceived by a big chunk of the working class electorate which is an important, sizeable group.” Though Cameron, too, has been pictured with pints, his undeniably weird grasp on the glass make the pictures seem inauthentic, compared to Farage whose pints are clearly at home in his hands. In America, Joe Biden managed to capture the same authenticity with an ice-cream cone.

“I think when it comes across badly is when it comes across as inauthentic,” says Baines. “If I were advising, I certainly wouldn't advise Theresa May to be seen in the pub having a pint, that would not shine with her particular character or style. But could Tim Farron come across better in that way? Possibly but it does have to be authentic.”

Food, then, can instantly make a politician seem in or out of touch. This is especially true when food connects to national identity. Tony Blair, for example, publicly claimed his favourite dish was fish and chips despite earlier saying it was fettuccine with olive oil, sundried tomatoes and capers. In the 1980s, Lord Mandelson allegedly mistook mushy peas for guacamole, insulting us all. In the States, you’d be hard pressed to find a politician who hasn’t been pictured with a hot dog, and there are entire articles dedicated to US politicians who eat pizza with a knife and fork. Again, the food fits a narrative – politicians out of touch with the common person.  

Then again, sometimes, just sometimes, no narrative is needed. We’d advise any candidate who seriously wants a shot in the 2017 General Election to not, under any circumstances, be pictured casually feeding a Solero to an unidentified young woman. 

Amelia Tait is a technology and digital culture writer at the New Statesman.

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