The inexorable rise of the PR men

With firms like Bell Pottinger working for foreign governments, we must now question everything more, not less.

In December 2010, a street vendor in Tunisia called Mohamed Bouazizi burned himself alive, thereby commencing the Arab Spring. The definitive history is still to be written, but it seems clear Bouazizi’s actions struck a nerve with a population that was tired of unemployment, inflation, corruption, lack of political freedom and poor living conditions.

Hardly anyone noticed, but seven months before Bouazizi took such drastic action, an American company put out a press release about the country, which is still viewable online. The company was called Washington Media Group, and it was celebrating the fact that it had been hired to work with the Tunisian government.

John Leary, the company’s vice president, is quoted: “Tunisia is also a stable democracy where American and European businesses can thrive. This is an important message for the international community and WMG has developed a number of innovative strategies to help ensure that message resonates with the appropriate audiences.” The country is described as “An international business success story”.

As the Arab Spring developed, and various leaderships reacted with increasing brutality, so the links between them and Washington PR firms were exposed. In March 2011, it was reported that more than a third of partners at another company - Qorvis - had jumped ship. One anonymous ex-employee was quoted: "People don't want to be seen representing all these countries - you take a look at the State Department's list of human rights violators and some of our clients were on there."

It was only a matter of time before the link to the UK was made. Former staffers claimed that much of Qorvis’s work was coming to the firm because of its partnership with Bell Pottinger, the UK’s largest PR firm, set up by Lord Bell, who had previously worked as a media advisor for Margaret Thatcher. And who, according to his biographer, was once convicted for standing at his bathroom window and wanking in full view of passers-by, but that’s another story.

The sting came late in 2011, when reporters from the Bureau for Investigative Journalism posed as clients for Uzbekistan - which has expelled Human Rights Watch, allegedly boiled a religious prisoner to death, and is accused of torturing people to obtain confessions. They approached Bell Pottinger. We’d do well to remember what happened next.

According to the Bureau, the firm prepared a presentation entitled “Changing Perceptions of the Republic of Uzbekistan" outlining a "communications and media strategy” and a “public affairs programme focusing on key members of the government and influential opinion formers”.

One staffer, Tim Collins, boasted about how he’d worked for the Conservatives with David Cameron and George Osborne: “Edward Llewellyn, who's the Prime Minister's chief of staff, was my deputy in Central Office for a long time. Steve Hilton was my deputy in a different capacity. I know all these people. There is not a problem in getting the messages through to them.”  

Then he talked about Search Engine Optimisation: “And where we want to get to [...] is you get to the point where even if they type in 'Uzbek child labour' or 'Uzbek human rights violation', some of the first results that come up are sites talking about what you guys are doing to address and improve that, not just the critical voices saying how terrible this all is.” According to the report in the Independent, Bell Pottinger did make it clear that the Uzbek government would need to put genuine reforms in place if it were to improve its image, before going on to talk about other “dark arts” that could be deployed.

Now, what might these be? Actually, the president of the Human Rights Foundation, Thor Halvorssen, had given us a pretty good idea earlier in the year. In May, Maryam al-Khawaja, a human rights protester, had taken to the stage of the Oslo Freedom Forum and spoken about her experience of government violence within the Kingdom of Bahrain.

Halvorssen later described how: “Within minutes of Maryam's speech (streamed live online) the global Bahraini PR machine went into dramatic overdrive. A tightly organized ring of Twitter accounts began to unleash hundreds of tweets accusing Maryam of being an extremist, a liar, and a servant of Iran. Simultaneously, the Oslo Freedom Forum's email account was bombarded with messages [...] arguing that Maryam al-Khawaja is an enemy of the Bahraini people and a 'traitor'."

According to Bahrainwatch, the Government of Bahrain has spent or allocated at least $32.5m for the services of eighteen different London and Washington DC based companies (including Bell Pottinger) since the start of pro-democracy protests. In that time, 79 people have been killed. Ronn Torossian, owner of 5WPR, described the spend as “a huge amount, sure to influence media coverage, and hence world opinion”.

How quickly the violence in Bahrain highlighted the circles of power and influence in modern Britain, like ripples from a stone dropped in a pond. In February 2011, Bell Pottinger put out a statement saying that Lord Astor of Hever, an undersecretary at the Ministry of Defence, had praised the national dialogue launched by the nation’s King. A Ministry of Defence official immediately denied this was the case.

Months later, it was revealed that Astor was a trustee of Atlantic Bridge, the charity that paid for Adam Werritty to travel the world alongside Liam Fox. The two men had met in - where else - Bahrain, in December 2010. To bring things full circle, Bell Pottinger was revealed to work for Michael Hintze - the hedge fund manager who was Atlantic Bridge’s major backer.

And this murky episode is but one. We’ve since learned how Bell Pottinger had made use of former diplomats to orchestrate the lifting of an EU travel ban on Belarus’ president Alexander Lukashenko, the man dubbed “Europe’s last dictator”. And how Qorvis was working for Teodoro Obiang Nguema, the leader of Equatorial Guinea, to put out cuddly press releases like this - for a man under whom “unlawful killings by security forces; government-sanctioned kidnappings; systematic torture of prisoners and detainees by security forces; life threatening conditions in prisons and detention facilities; impunity; arbitrary arrest, detention, and incommunicado detention” have all taken place.

The likes of Lord Bell, in perhaps the quickest route to Godwin’s Law yet devised, will tell you that everyone deserves representation. It’s an argument that goes back to Sigmund Freud’s nephew, Edward Bernays, who in the early twentieth century pioneered the use of psychology in PR to help market the likes of  Procter & Gamble, Cartier and Best Foods. For Bernays, democracy required the manipulation of the mass mind by media and advertising. Good PR was necessary in democratic society – to show people the correct course of action. Needless to say, this implies a worldview that sees the PR man more enlightened than the masses. In Bernays’ case, this rather falls apart when you learn he used his skills to encourage more women to take up smoking on behalf of the American Tobacco company.

And the laissez-faire argument was rebutted late last year in a letter to the Financial Times from the Public Relations Society of America (£). As its chief said: “We believe every person or organisation has the right to have its voice heard in the global marketplace of ideas. But for PR firms to represent dictatorships that do not afford that same freedom to their own people is disingenuous towards the liberties of a democracy and to democratic societies’ reputations as marketplaces for dissenting ideas.”

Perhaps that’s why, in 2012, our attitude must be: question everything more, not less. If you think the internet has eliminated secrecy, then look at this list of Wikipedia edits said to have been carried out by Bell Pottinger. When you hear a foreign correspondent has visited Syria to see the prisons and embed himself with the government forces, remember how PR firm Brown Lloyd James arranged a profile of Syrian first lady Asma Assad in Vogue magazine in which she was called “the freshest and most magnetic of first ladies,” and had been paid $5,000 a month for that work. Read how they lurked behind the interview. Ask yourself - who’s pulling the strings this time?

And when you wonder why so few are asking questions about all this, consider the fact that a sizeable minority of Tory and Labour MPs come from lobbying, among them Priti Patel, who was at Weber Shandwick; Tracey Crouch, who worked for Westminster Strategy; and George Eustice and Charlotte Leslie - both of whom were at Portland – not to mention, of course, our prime minister. Consider also the fact that the Evening Standard is a Brown Lloyd James contract, as is the Telegraph Media Group.

Perhaps now it won’t be such a shock to hear that when, in April this year, the Public Relations Consultants’ Association rejected a complaint from The Professional Lobbying Company that Bell Pottinger had brought the industry into disrepute, it was barely remarked upon. The PR men might have their own reputations to worry about now – but from what we’ve seen, they’ll manage them – either through influence, or darker arts.

 

Bahraini protestors clash with riot police in Manema. The Government of Bahrain is said to have spent $32.5m on PR firms since pro-democracy protests began. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

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Why there are fewer free-range eggs on sale right now

Because of restrictions designed to combat avian flu, some farms are losing their free-range status. Should consumers accept barn birds for now?

“How do you like your eggs,” asks the terrible chat-up line, “fried or fertilised?” But caged, barn, free-range or organic is the tougher choice faced by many. And come March the decision could get more complex still - as measures taken to combat the recent outbreak of avian flu begin to bite.

An H5N8 strain of flu has been identified across a number of UK and European farms this winter, and in response the government ordered all poultry to be kept indoors. But under EU regulations on classification, any hen kept inside for more than 12 weeks loses its "free range" status. Many consumers prefer free-range eggs for their higher welfare potential - so farmers fear losing business along with their label.

The 12-week limit has been reached today. After that, what happens next depends on whether farmers are working in a higher or lower risk area, as identified by the Department for Food and Rural Affairs on this interactive map. Those at higher risk must either cover their outdoor space with expensive netting or keep their hens indoors.

Those in lower risk areas may let their hens outside under supervision. But even then, producers are fearful of letting their hens outside and potentially exposing them to the flu. “It would finish us off if we got it,” says Susie Macmillian of Macs farm, “we’d lose all our wholesale customers – and I’m absolutely terrified about it."

The British Egg Industry Council (BEIC) has thus ruled that all commercial boxes of free-range eggs must now carry stickers explaining that the hens have been housed indoors, regardless of what risk area they came from.

So what can consumers do to help? For Phil Brooke from Compassion in World Farming, it is vital that consumers temporarily put aside concerns about keeping hens indoors in order to support free-range and organic producers through this tricky time.

“In the short run these farmers need supporting - whether they call their eggs barn-produced or free-range,” says Brooke. “If people stop buying the eggs because they think the hens are being shut inside, then the farmers are going to have to kill the flocks. And you may end up without the free-range market”.

Continuing to buy these newly labelled eggs will therefore help tide the industry over this present crisis. But the scramble to explain the flu crisis to consumers is also showing up the sector’s wider cracks. "Free-range systems have the greatest potential to provide high welfare conditions for hens, but this potential is not always achieved,” says Professor Christine Nicol from the University of Bristol. 

Cage-free brands thus compete to attract consumer attention with promises of various welfare add-ons – from “woodland” egg to “happy” hens. But what difference do these provisions really make to a hen’s wellbeing? And are the big brands really best placed to decide?

Pressure to save on costs is also pushing some free-range and organic producers into ever larger economies of scale, says Susie Macmillian. And while the UK’s major retailers have committed to becoming cage free by 2025, they have not yet specified what will replace caged eggs as the value option.

Taken together, these trends suggest an urgent need for new ways of evaluating hen wellbeing.

EU categories currently divide eggs into four levels -  colony (caged), barn-produced, free-range and organic - and each level entails higher welfare standards than the last.  With free-range hens, for instance, there must be no more than nine birds in a square metre, while for organic hens it is no more than six.

But what about hens who enjoy roomier conditions but not the organic diet? At present there is no independently certified "free-range plus" to help distinguish such cases. The RSPCA Assured label (previously known as freedom Foods) ensures that hens' welfare has met standards above the legal minimum. Yet in an effort to help lift all hens out of the caged-sector, it is also very inclusive. In fact it currently covers almost all of the non-caged market.

Yet a sunny-side is in sight for further independent certification.  The Soil Association has already added an extra layer of conditions that organic producers must meet to gain its seal of approval: from free-range conditions for pullets (young hens), to smaller colony sizes, more pop-holes, and a ban on beak tipping. And some European welfare bodies have introduced new, multi-tiered systems of independent assessment across the cage-free spectrum. In Holland, the Dutch Society for the Protection of Animals awards its “Beter Leven” (Better Life) seal on a rising scale of one to three stars.

So could a similar system be introduced for UK free-range?  The RSPCA is not currently considering tiering its mark but the possibility for further differentiation in the future does exist. The RSPCA already conducts “welfare outcome assessments,” says Mia Fernyhough, who writes the RSPCA’s standards for laying hens. These take into account indicators of birds’ comfort  – such as their levels of feather cover - and allow assesors to place each individual farm on a sliding scale of success.

More streaming within free-range could also benefit farmers. According to Ben Pike of Bfrepa, the British Free Range Egg Producers Association, producers fear that if free-range becomes the norm, they will lose the small price differentiation that has kept them afloat.

The present flu crisis is expected to recede by April, and when it does the biggest welfare gap will still be between caged and non-caged hens. But if consumers are to help British egg prodcution continue to improve in sickness and in health, then more ambitious independent certification should be top of the pecking order.

India Bourke is an environment writer and editorial assistant at the New Statesman.