Cameron's reshuffle creates even more of a white, male-dominated monoculture

This is now a cabinet even less representative of British society.

There’s only one political subject in the news today: Cameron’s cabinet and ministerial reshuffles. You might think there were political plates shifting, that the shape of British politics was changing – but of course it isn’t – it’s just drifting ever further rightwards. (Yes, apparently this is still a coalition, though it’s the most right-wing Lib Dems like returnee David Laws who have any impact – reinforcing Tory ideology.) And it’s a move even further towards a white, male-dominated wealthy mono-culture.

Chancellor George Osborne is still firmly in place, whether David Cameron likes it or not, together with his clearly failed Plan A of government cuts and austerity. There’s no sign – even though the IMF (that usual champion of cuts and social pain) is clearly signalling its opposition.

Britain desperately needs government investment – in housing, in public transport, in energy conservation and renewables – that would create jobs, help relocalise the British economy, and prepared for the essential low-carbon future. It doesn’t need more government cuts to through more into unemployment, with all of its economic and social costs. But this is a government wedded to failed 20th-century neoliberalist ideology – not open to any form of economic sense.

Despite the growing opposition to the savage, destructive, inhumane benefit cuts, Iain Duncan Smith is still in place in Work and Pensions - pushing on with changes that can only see a further explosion in the work of food banks, a fracturing of communities by housing benefit changes, and many more rightful protests about the failure to provide people with disabilities with the support they need.

And this is now a cabinet even less representative of British society than before. Look at the full list, and you’ll see that we’re now down to four women. As the Fawcett Society has pointed out, men now outnumber women five to one in the cabinet. And there’s not one single member from an ethnic minority, as Andrew Sparrow pointed out in his live blog of the day's events.

So Cameron has managed one feat that could hardly have been thought possible. He’s taken his cabinet of millionaires and made it even less representative of the British public than it was before. And his pledge to ensure a third of his ministers would be women by the end of the government’s term looks further away than every – and that’s a pretty weak pledge anyway, given Francois Hollande’s gender-balanced team, for instance.

I was elected this week as the new leader of the Green Party – its second ever leader after Caroline Lucas. You might notice that makes us the only national parliamentary party now led by a woman – and the only British political party to have only ever have been led by women. I’m sure that will change eventually – but given that of the four candidates for leader, three were female (contrast that with Labour’s contortions to see that they had at least one female candidate out of five in 2010), perhaps not soon.

But back to the new cabinet – there’s individual causes for concern too. The forcing of Justine Greening out of Transport at the behest of the airport lobby, the appointment of the firmly anti-abortion Murdoch-mate Jeremy Hunt to health (surely one of the most surprising rewards for failure in recent politics), and the pushing of Ken Clarke, who sought to make sensible cuts in the number of incarcerate Britons, out of Justice.

Overall, however, there should be one top story. We’re governed by rich white males with an agenda of economic destruction in the cause of ideology.

Natalie Bennett is the leader of the Green Party in England and Wales

You might think the reshuffle would have changed politics, but it hasn't. Photograph: Getty Images

Natalie Bennett is the leader of the Green Party of England and Wales and a former editor of Guardian Weekly.

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.