The 2012 US election is Bush-Kerry in reverse

Like the Democrats in 2004, the Republicans have over-estimated their instinctive appeal to voters.

So here's the situation. The sitting US president is an incredibly divisive figure. The challenger is pushing a single big policy issue, in which he believes he's at an unassailable advantage. And the opposition are so fired up with loathing for the president that they've convinced themselves they can nominate a gaffe-prone plank of wood from Massachusetts and still walk home to a win.

If all this is starting to feel eerily familiar to you, it might be because we've been here before. Back then, the parties were the other way around, of course, and the killer-issue-that-wasn't was defence policy, not the economy. But all the same, some aspects of this election cycle are starting to feel a lot like 2004 all over again.

Back then, when our biggest economic problem was how to pay for the Iraq War, the Democrats hated Bush. Hated him. And that hatred was shared by vast swathes of the world, so much so that most of British left spent the autumn of 2004 repeatedly clicking refresh on various US polling websites. "Kerry's gaining!" we'd tell each other, ignoring the fact he’d been trailing since the conventions, convincing ourselves that, okay, he’s behind now, but he has to win because, well, look at the other guy. Obviously they couldn't re-elect George W. Bush. Obviously.

What we hadn't counted on was that much of the Democratic Party was feeling much the same way. They were so convinced of their own righteousness that they'd chosen a candidate who was just, well, there. John Kerry wasn't bad exactly; there just seemed to be little reason to vote for him beyond "not being George W. Bush".

This, it transpired, wasn't enough. Even Kerry's killer argument – that he'd served in Vietnam, while Bush was passed out under a tractor or something, and was thus far better suited to being president at a time of national emergency – ended up being used against him. Republican sympathisers who claimed to have served with him attacked his war record every three seconds for about six months, and 'swiftboating' ended up joining Watergate and McCarthyism in the US political lexicon.

Compare that to the present. The Republicans are so consumed with loathing of Obama that they've lost sight of the fact it's not shared by everybody else. All the moderates think they're frothing at the mouth. The Dems have turned Romney's business credentials against him, by making it an argument about private equity ethics, rather than the state of the economy. And, like Kerry, he's utterly unable to connect with the voters. Plus there's the plank of wood from Massachusetts thing.

Elections don't follow neat patterns, of course, and there's still nearly two months to go. Anything could happen, and when we’re watching President Romney sworn in next January this might start feeling a lot more like 1980, or some other election, or like nothing that’s ever happened before.

But to me, right now, it feels very 2004. The opposition have over-estimated their instinctive appeal to the voters – and underestimated the size of the job ahead.

In 2004, a divisive president triumphed over a wooden opposition candidate. Will history repeat itself? Photograph: Getty Images.

Jonn Elledge is the editor of the New Statesman's sister site CityMetric. He is on Twitter, far too much, as @JonnElledge.

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Hillary Clinton can take down the Donald Trump bogeyman - but she's up against the real thing

Donald Trump still has time to transform. 

Eight years later than hoped, Hillary Clinton finally ascended to the stage at the Democratic National Convention and accepted the nomination for President. 

Like her cheerleaders, the Obamas, she was strongest when addressing the invisible bogeyman - her rival for President, Donald Trump. 

Clinton looked the commander in chief when she dissed The Donald's claims to expertise on terrorism. 

Now Donald Trump says, and this is a quote, "I know more about ISIS than the generals do"

No, Donald, you don't.

He thinks that he knows more than our military because he claimed our armed forces are "a disaster."

Well, I've had the privilege to work closely with our troops and our veterans for many years.

Trump boasted that he alone could fix America. "Isn't he forgetting?" she asked:

Troops on the front lines. Police officers and fire fighters who run toward danger. Doctors and nurses who care for us. Teachers who change lives. Entrepreneurs who see possibilities in every problem.

Clinton's message was clear: I'm a team player. She praised supporters of her former rival for the nomination, Bernie Sanders, and concluded her takedown of Trump's ability as a fixer by declaring: "Americans don't say: 'I alone can fix it.' We say: 'We'll fix it together.'"

Being the opposite of Trump suits Clinton. As she acknowledged in her speech, she is not a natural public performer. But her cool, policy-packed speech served as a rebuke to Trump. She is most convincing when serious, and luckily that sets her apart from her rival. 

The Trump in the room with her at the convention was a boorish caricature, a man who describes women as pigs. "There is no other Donald Trump," she said. "This is it."

Clinton and her supporters are right to focus on personality. When it comes to the nuclear button, most fair-minded people on both left and right would prefer to give the decision to a rational, experienced character over one who enjoys a good explosion. 

But the fact is, outside of the convention arena, Trump still controls the narrative on Trump.

Trump has previously stated clearly his aim to "pivot" to the centre. He has declared that he can change "to anything I want to change to".  In his own speech, Trump forewent his usual diatribe for statistics about African-American children in poverty. He talked about embracing "crying mothers", "laid-off factory workers" and making sure "all of our kids are treated equally". His wife Melania opted for a speech so mainstream it was said to be borrowed from Michelle Obama. 

His personal attacks have also narrowed. Where once his Twitter feed was spattered with references to "lying Ted Cruz" and "little Marco Rubio", now the bile is focused on one person: "crooked Hillary Clinton". Just as Clinton defines herself against a caricature of him, so Trump is defining himself against one of her. 

Trump may not be able to maintain a more moderate image - at a press conference after his speech, he lashed out at his former rival, Ted Cruz. But if he can tone down his rhetoric until November, he will no longer be the bogeyman Clinton can shine so brilliantly against.