The 2012 US election is Bush-Kerry in reverse

Like the Democrats in 2004, the Republicans have over-estimated their instinctive appeal to voters.

So here's the situation. The sitting US president is an incredibly divisive figure. The challenger is pushing a single big policy issue, in which he believes he's at an unassailable advantage. And the opposition are so fired up with loathing for the president that they've convinced themselves they can nominate a gaffe-prone plank of wood from Massachusetts and still walk home to a win.

If all this is starting to feel eerily familiar to you, it might be because we've been here before. Back then, the parties were the other way around, of course, and the killer-issue-that-wasn't was defence policy, not the economy. But all the same, some aspects of this election cycle are starting to feel a lot like 2004 all over again.

Back then, when our biggest economic problem was how to pay for the Iraq War, the Democrats hated Bush. Hated him. And that hatred was shared by vast swathes of the world, so much so that most of British left spent the autumn of 2004 repeatedly clicking refresh on various US polling websites. "Kerry's gaining!" we'd tell each other, ignoring the fact he’d been trailing since the conventions, convincing ourselves that, okay, he’s behind now, but he has to win because, well, look at the other guy. Obviously they couldn't re-elect George W. Bush. Obviously.

What we hadn't counted on was that much of the Democratic Party was feeling much the same way. They were so convinced of their own righteousness that they'd chosen a candidate who was just, well, there. John Kerry wasn't bad exactly; there just seemed to be little reason to vote for him beyond "not being George W. Bush".

This, it transpired, wasn't enough. Even Kerry's killer argument – that he'd served in Vietnam, while Bush was passed out under a tractor or something, and was thus far better suited to being president at a time of national emergency – ended up being used against him. Republican sympathisers who claimed to have served with him attacked his war record every three seconds for about six months, and 'swiftboating' ended up joining Watergate and McCarthyism in the US political lexicon.

Compare that to the present. The Republicans are so consumed with loathing of Obama that they've lost sight of the fact it's not shared by everybody else. All the moderates think they're frothing at the mouth. The Dems have turned Romney's business credentials against him, by making it an argument about private equity ethics, rather than the state of the economy. And, like Kerry, he's utterly unable to connect with the voters. Plus there's the plank of wood from Massachusetts thing.

Elections don't follow neat patterns, of course, and there's still nearly two months to go. Anything could happen, and when we’re watching President Romney sworn in next January this might start feeling a lot more like 1980, or some other election, or like nothing that’s ever happened before.

But to me, right now, it feels very 2004. The opposition have over-estimated their instinctive appeal to the voters – and underestimated the size of the job ahead.

In 2004, a divisive president triumphed over a wooden opposition candidate. Will history repeat itself? Photograph: Getty Images.

Jonn Elledge is the editor of the New Statesman's sister site CityMetric. He is on Twitter, far too much, as @JonnElledge.

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In your 30s? You missed out on £26,000 and you're not even protesting

The 1980s kids seem resigned to their fate - for now. 

Imagine you’re in your thirties, and you’re renting in a shared house, on roughly the same pay you earned five years ago. Now imagine you have a friend, also in their thirties. This friend owns their own home, gets pay rises every year and has a more generous pension to beat. In fact, they are twice as rich as you. 

When you try to talk about how worried you are about your financial situation, the friend shrugs and says: “I was in that situation too.”

Un-friend, right? But this is, in fact, reality. A study from the Institute for Fiscal Studies found that Brits in their early thirties have a median wealth of £27,000. But ten years ago, a thirty something had £53,000. In other words, that unbearable friend is just someone exactly the same as you, who is now in their forties. 

Not only do Brits born in the early 1980s have half the wealth they would have had if they were born in the 1970s, but they are the first generation to be in this position since World War II.  According to the IFS study, each cohort has got progressively richer. But then, just as the 1980s kids were reaching adulthood, a couple of things happened at once.

House prices raced ahead of wages. Employers made pensions less generous. And, at the crucial point that the 1980s kids were finding their feet in the jobs market, the recession struck. The 1980s kids didn’t manage to buy homes in time to take advantage of low mortgage rates. Instead, they are stuck paying increasing amounts of rent. 

If the wealth distribution between someone in their 30s and someone in their 40s is stark, this is only the starting point in intergenerational inequality. The IFS expects pensioners’ incomes to race ahead of workers in the coming decade. 

So why, given this unprecedented reversal in fortunes, are Brits in their early thirties not marching in the streets? Why are they not burning tyres outside the Treasury while shouting: “Give us out £26k back?” 

The obvious fact that no one is going to be protesting their granny’s good fortune aside, it seems one reason for the 1980s kids’ resignation is they are still in denial. One thirty something wrote to The Staggers that the idea of being able to buy a house had become too abstract to worry about. Instead:

“You just try and get through this month and then worry about next month, which is probably self-defeating, but I think it's quite tough to get in the mindset that you're going to put something by so maybe in 10 years you can buy a shoebox a two-hour train ride from where you actually want to be.”

Another reflected that “people keep saying ‘something will turn up’”.

The Staggers turned to our resident thirty something, Yo Zushi, for his thoughts. He agreed with the IFS analysis that the recession mattered:

"We were spoiled by an artificially inflated balloon of cheap credit and growing up was something you did… later. Then the crash came in 2007-2008, and it became something we couldn’t afford to do. 

I would have got round to becoming comfortably off, I tell myself, had I been given another ten years of amoral capitalist boom to do so. Many of those who were born in the early 1970s drifted along, took a nap and woke up in possession of a house, all mod cons and a decent-paying job. But we slightly younger Gen X-ers followed in their slipstream and somehow fell off the edge. Oh well. "

Will the inertia of the1980s kids last? Perhaps – but Zushi sees in the support for Jeremy Corbyn, a swell of feeling at last. “Our lack of access to the life we were promised in our teens has woken many of us up to why things suck. That’s a good thing. 

“And now we have Corbyn to help sort it all out. That’s not meant sarcastically – I really think he’ll do it.”