Is there such a thing as the north-south divide when it comes to politics in this country? New Policy Exchange research out tomorrow examines social attitudes towards a number of policy issues. We also explore the perception of voters across the country to modern day politicians and their perceptions of the Conservatives and Labour.

The findings paint a gloomy picture. There’s a strong anti politics mood right across England at the moment, with a real feeling that politicians of all parties are out of touch and don’t understand the real concerns of ordinary people. Over 80 per cent of voters think that “politicians don’t understand the real world at all”. That should be a real warning to Labour and Tory politicians that they should be doing more to respond to voter’s aspirations and worries.

What are these concerns and what can political parties do to reconnect with ordinary voters?

Our poll shows that almost half of the people we asked are worried that their children will not be able to get on in life, with almost 40 per cent saying that they are very or fairly worried about paying their bills. People living in the north, older voters and women felt the squeeze the most.

It’s fairly clear from our poll that much of the anti politics mood derives from a belief that politicians do not understand or empathise with people who are having difficulty making ends meet.

That presents a real challenge for political parties.  The stalemate at the last election showed that neither party managed to sufficiently empathise with or appeal to hard pressed voters.  And our poll shows that the situation has got even worse for the political parties since the election.

What can be done to bridge this divide? We’ve already put forward proposals for Government to cut energy bills and meet their green targets by stopping wasting money on expensive technologies like offshore wind and shifting the focus to more cost effective ways to reduce emissions.  Our recent report on the need to attract people – especially young people - to cities where there are more jobs and higher wages focused on reforming the planning system to enable more good, quality homes to be built in places where people actually want to live.

And our polling suggests that there is even more that political parties can do to show to hard pressed voters that they understand their concerns.

It’s pretty clear that voters want to see politicians who empathise more with their concerns and look and feel more like the modern Britain they know.  When it comes to candidate selection, political parties have been trying hard to look like modern Britain in the past few years.  But, according to voters in our poll they’ve been choosing the wrong priorities.

When asked how political parties could change the way they look and feel, almost half of the ‘Conservative swing’ voters said that the Tories should recruit more MPs with experience outside politics and 42 per cent said the Tories should adopt more working class candidates. Getting more female and ethnic minority MPs was a preoccupation of the first wave of Tory modernisation.  The Tories still have a long way to go on both, and voters still want them to do more. But perhaps because a start has been made, these factors are now a bit further down the list of worries: the top priorities are getting more MPs from working class, and from outside the political class.

Interestingly, the results for Labour were similar – 45 per cent of Labour swing voters wanted the party to adopt more MPs with experience outside politics, 31 per cent wanted more Labour MPs with business experience and 29 per cent said that should be more Labour MPs from working class backgrounds. In focus groups people felt that while the two parties used to be quite different, Labour MPs were now quite similar socially to Tories: public school, Oxbridge, Westminster insiders.

The findings of our survey are pretty stark and equally unsurprising. There is a strong view that the Westminster village is a bubble that doesn’t understand the concerns of voters who are struggling to keep their heads above water. Politicians are believed to be protected from the squeeze by their wealth, expenses and perks. If politicians are going to reconnect with voters, they need to look and feel more representative of working people; they need to make the cost of living their number one priority, and get unemployment down.  The public are losing faith in mainstream politicians.  Having listened to them pouring out their anger and frustration in focus groups, I now worry that if mainstream politicians don’t get better at showing they understand “real Britain”, something really nasty will emerge to fill the vacuum.

Neil O'Brien is director of the thinktank Policy Exchange