Cameron, Next and “padded bras”

Will the Conservative leader condemn the Tory party donor Simon Wolfson?

David Cameron yesterday was quick to condemn the high-street chain Primark as "disgraceful" for selling swimsuits with padded bras for seven- and eight-year-olds -- or "paedo bikinis", in the typically inimitable words of the Sun, which broke the story.

With the Tory manifesto highlighting the "sexualisation" and "commercialisation" of young children as a campaign issue, it's not surprising that the Tory leader was so "delighted" to see Primark apologise, and immediately withdraw the offensive clothing range, only days after his party's manifesto launch.

However, today's Sun moves the story on, reporting that other leading high-street clothing stores, including Next, Tammy and Peacocks, have been selling similar items. Next, says the Sun, sells "padded bras in Size 28AA in their girls' sections online".

So, will Cameron also be condemning Next as "disgraceful"? Will he be calling for a boycott of Next by parents of young girls? Or reminding Next of its responsibilities, as he did with Primark?

I doubt it. Next's chief executive is Simon Wolfson, one of David Cameron's most vociferous supporters in the business world, having donated to Cameron's campaign in the 2005 leadership election and co-chaired the party's Economic Competitiveness policy review.

He also happened to co-ordinate the all-important letter from business leaders backing the Tories' National Insurance policy last week. Oh, and his dad, Lord Wolfson, is a former Thatcher lackey.

So, expect radio silence from Cameron on Wolfson. Primark, BAD BAD BAD. Next, perhaps not so bad.

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

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Cabinet audit: what does the appointment of Liam Fox as International Trade Secretary mean for policy?

The political and policy-based implications of the new Secretary of State for International Trade.

Only Nixon, it is said, could have gone to China. Only a politician with the impeccable Commie-bashing credentials of the 37th President had the political capital necessary to strike a deal with the People’s Republic of China.

Theresa May’s great hope is that only Liam Fox, the newly-installed Secretary of State for International Trade, has the Euro-bashing credentials to break the news to the Brexiteers that a deal between a post-Leave United Kingdom and China might be somewhat harder to negotiate than Vote Leave suggested.

The biggest item on the agenda: striking a deal that allows Britain to stay in the single market. Elsewhere, Fox should use his political capital with the Conservative right to wait longer to sign deals than a Remainer would have to, to avoid the United Kingdom being caught in a series of bad deals. 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.