Undercover: behind the scenes of our Labour Special Issue

How Ben Jennings's cartoon of Ed Miliband and Ed Balls made the front page of the New Statesman.

Hello, and welcome to the second instalment of "Undercover", where I try to explain a bit about how we put our covers together. For the Labour party conference special issue, we decided to try a young cartoonist, Ben Jennings, who won last year's Political Cartoon of The Year award.

I wrote last month about the New Statesman's incredible history as a breeding ground for cartoonists (Martin Rowson, Will Self, the Telegraph's "Matt" and Peter Brookes all got a start here) so it's nice to continue that tradition by giving Ben the cover.

We asked him to draw Ed Miliband and Ed Balls, riffing on the former's focus on communities and patriotism and the latter's ferocious reputation. Here is his initial sketch:

Like last week, we have a flap, so this gives a "reveal" when you lift that up - who is Ed Milband trying to restrain? There are also a couple of small touches, such as Ed Balls's "Butch" collar and Ed Miliband's "predistribution" tattoo. 

Here's the coloured version:

One of the things that's great about Ben's style is the sense of movement you get from those extra lines. The sampled textures in the background are also something of a signature of his (and are usually done on a computer rather than by hand).

Anja Wohlstrom, our art director, and I talked about this, and while we loved the positions, and the expressions (and, in my case, Ed Balls's hair), we felt that it was a bit too red. Not that red isn't a lovely (and Labour-ish) colour, but with a red masthead too, it could all get a bit monochromatic.

So Ben produced a final version, with a park in the background:

Just the place to take a Labour attack dog for a walk. 

Ben Jennings's final artwork for the New Statesman cover.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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