Famartin at Wikimedia Commons
Show Hide image

Don't trust the Daily Express's weather reports

A headline with two unnecessary words, perhaps.

Predicting the weather is hard even if you're a qualified meteoroligist. Just ask Michael Fish. But it's especially tricky if your key skill is sensationalistic headlines, rather than complex geophysical analysis. Which – perhaps – is why the Daily Express's track record when it comes to weather reports is somewhat subpar.

Scott Bryan has taken a look at the last year's worth of weather-related headlines from the nation's most popular combined Diana fanzine and publisher of serialised fiction, and found that what they lack in accuracy, they make up for in hysteria:

According to my own research, since September 2011:

Stories about the WEATHER [have] appeared on the front page Daily Express 111 times.

It has been the MAIN NEWS STORY OF THE DAY 52 times.

Also:

It has predicted hurricanes 3 times in the last year. It also claims that a hurricane hit Britain on the 4th January.

There has been 12 instances in the last year where it has predicted or has claimed weather ‘chaos’.

Bryan also went through the whole year's worth of weather related headlines and matched them to the Met Office reports for the month in question. The full list is a bit of a data overload, but the Media Blog has helpfully gone through and picked out the most egregious errors (click through for more):

For example take The Express's 20th October headline: "BIG FREEZE WILL KILL THOUSANDS". That ushered in the second warmest November in over 100 years according to the Met Office.

Or how about on 5th December when The Express told us: "WHY A WHITE CHRISTMAS IS A SURE BET". It followed this on the 17th December by declaring: "IT'S A WHITE CHRISTMAS". Sadly neither the bookies nor the snow Gods were listening eight days later as anybody backing The Express's 'sure thing' wasted their money.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Show Hide image

The NS Podcast #230: It's (New) Party Time

The New Statesman podcast.

Helen is joined by Anoosh to consider whether a new political party would have any chance of success in the UK. Then they discuss the TV shows everyone really likes to watch but doesn't admit to and analyse why the quality of Don't Tell The Bride has declined. Finally, a bumper You Asked Us section including listener questions on social care, punching Nazis, the Tory economic agenda and more.

You can subscribe to the podcast through iTunes here or with this RSS feed: http://rss.acast.com/newstatesman, or listen using the player below.

 

Further reading:

The NS centenary debate from 2013 - did the left win the twentieth century?

Meet the Ivanka Voter by Anne Helen Petersen on Buzzfeed.

Anoosh on the EDL.

Why is Love Island so Tory?

How Don't Tell the Bride lost its spark

Take Me Out and the failures of feminism by Alan White.