How Comic Sans got useful

Martha Gill's Irrational Animals column.

Whenever I want to impress someone at a party, I let them know I’m distantly related to Eric Gill. There’s always a pause as it sinks in. You know, Eric Gill. Eric Gill, for God’s sake – yes, the Eric Gill! They’re usually too polite to make a big deal of it, but to make sure they feel comfortable around me, I often end up doing most of the talking from then on in.

Well, he invented the typeface Gill Sans. It’s a sans-serif font and a British font – indeed, it would be hard to find a more British font. Its clean lines permeate the railways, the BBC, Penguin Books and the Church of England, and it has meshed itself with the establishment so deeply that it was a surprise to everyone to discover, in the late '80s, that its inventor once shagged his dog.

Yes. This font has a dark, dark history. So dark, in fact, that on unearthing it last year, Digital Arts magazine announced an immediate boycott, along with every typeface Gill ever molested (Perpetua, Joanna), in a piece titled “Art versus Evil”.

Digital Arts, I apologise for him. And perhaps you are right to leave this beautiful, clear-cut lettering out of your publication – but not necessarily for the reasons you think.

A recent paper by Daniel M. Oppenheimer entitled, pleasingly, “Fortune favours the Bold (and the italicised)” delivered a blow to lovely fonts everywhere by demonstrating that we absorb information better when it is a little hard to read. It seems our eyes just skim over Times New Roman and Helvetica, but stick when we reach a smudged, cramped line of type, finally ready to engage.

The researchers took classroom material and altered the fonts, switching from Helvetica and Arial to Monotype Corsiva, Comic Sans Italicised and Haettenschweiler. The teachers already taught each class in two sections. One section was taught using the “fluent” texts, the other, the “disfluent”. After several weeks, the researchers put the students through some tests. They found that those taught using dirtier fonts retained information significantly better.

To the experimenters this was a challenge to one of teaching’s basic assumptions - that when learning is easier, it’s better. Rather, adding a few superficial difficulties to the reading experience is more likely to make pupils engage with the text. This ties in with other studies in “disfluency” - which show that a slightly challenging delivery can make people process information more carefully.

Difficult by design

The results are counterintuitive, and not only for the world of teaching. Neuroscientists expanding on the study note that the field of digital advancements also relies on the same idea - that the easier and more fluent our access to information, the better. But perhaps our oversensitive brains demand a strategy with a little more nuance.

The novelist Jonathan Franzen touched on the problem recently when he said that e-books make for a less fulfilling reading experience. He associates this with the permanence of books (“A screen always feels like we could delete that, change that, move it around”), but perhaps the feeling is also something to do with the uncanny ease of moving the text into view. Words presented to us with the effortlessness and clarity of motorway signs demand shallow engagement. A screen’s familiar form presents no mental barrier between an advert for Starbucks and lines from Shakespeare.

Perhaps then we should take cues then from Gill’s life, if not his works, and seek out our information in unfamiliar and dog-eared forms.

Gill Sans.

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

This article first appeared in the 18 June 2012 issue of the New Statesman, Drones: video game warfare

Getty
Show Hide image

An antibiotic-resistant superbug is silently spreading through UK hospitals

There have already been outbreaks in Manchester, London, Edinburgh, and Birmingham, but deaths are not centrally recorded. 

Lying in a hospital bed, four months pregnant, Emily Morris felt only terror. She had caught a urinary tract infection and it was resistant to common antibiotics. Doctors needed to treat it as it could harm the baby, but the only drugs that could work hadn’t been tested on pregnant women before; the risks were unknown. Overwhelmed, Emily and her husband were asked to make a decision. A few hours later, gripping each other’s arms, they decided she should be given the drugs.

In Emily’s case, the medicine worked and her son Emerson (pictured below with Emily) was born healthy. But rising antibiotic resistance means people are now suffering infections for which there is no cure. Doctors have long warned that decades of reliance on these drugs will lead to a "post-antibiotic era"– a return to time where a scratch could kill and common operations are too risky.

It sounds like hyperbole – but this is already a reality in the UK. In the last four years 25 patients have suffered infections immune to all the antibiotics Public Health England tests for in its central lab, the Bureau of Investigative Journalism has discovered.

While these cases are rare, reports of a highly resistant superbug are rising, and infection control doctors are worried. Carbapenem resistant enterobacteriaceae (CRE) are not only difficult to pronounce, but deadly. These are bugs that live in the human gut but can cause an infection if they get into the wrong place, like the urinary tract or a wound. They have evolved to become immune to most classes of antibiotics – so if someone does become infected, there are only a few drugs that will still work. If CRE bacteria get into the bloodstream, studies show between 40 per cent and 50 per cent of people die.

These bugs are causing huge problems in India, certain parts of Asia, the Middle East and some countries in southern Europe. Until recently, most infections were seen in people who had travelled abroad, had family members who had, or had been in a foreign hospital. The boom in cheap cosmetic surgery in India was blamed for a spate of infections in Britain.

Now, doctors are finding people who have never boarded a plane are carrying the bug. There have already been outbreaks in Manchester, London, Liverpool, Leeds, Edinburgh, Birmingham, Nottingham, Belfast, Dublin and Limerick among other areas. Patients found with CRE have to be treated in side rooms in hospital so the bacteria does not spread and harm other vulnerable patients. But in many of Britain’s Victorian-built hospitals, single rooms are in sparse supply. Deaths from CRE aren’t centrally recorded by the government - but it is thought hundreds have already died. 

Across the country, doctors are being forced to reach for older, more toxic drugs to treat these infections. The amount of colistin – called the "last hope" antibiotic as it is one of few options still effective against CRE infections - rose dramatically in English hospitals between 2014 and 2015, the Bureau has revealed. Colistin was taken off the shelves soon after it was introduced, as it can harm the kidneys and nervous system in high doses, but was reintroduced when infections became immune to standard treatment. The more we use colistin the more bacteria develop resistance to it. It’s only a matter of time before it stops working too, leaving doctors’ arsenal near-empty when it comes to the most dangerous superbug infections.

Due to a kidney problem, Emily Morris suffers repeat urinary tract infections and has to be hospitalised most months. Her son Emerson comes to visit her, understanding his mummy is ill. If she catches a superbug infection, she can still be given intravenous antibiotics to stem it. But she worries about her son. By the time he is an adult, if he gets ill, there may be no drugs left that work.

Madlen Davies is a health and science reporter for the Bureau of Investigative Journalism