Alan White's Olympic diary: Can the Olympics put an end to our terrible treatment of female athletes?

Team GB's fantastically successful female Olympians mean we surely can't ignore women's sport any longer.

British female athletes have bossed these games. They don’t quite have the numbers (at the time of writing eight of our 22 gold medals and six of our 13 silvers have been won by women or teams containing them),  but it may well be the female performances that live longest in the memory.

Think of Gemma Gibbons and the cathartic salutation to her mother against the crowd’s roar, as she secured a place in the judo final. Think of the staggering bravery of Laura Trott (of whom Jeremy Vine said: “It is impossible to believe there is cruelty in the world when you have heard [her] giggle”), born prematurely with a collapsed lung, and liable to vomit after every race. Think of the envy-inducing combination of athletic perfection and sheer bloody niceness that is Jessica Ennis.

Watching these women hasn’t just encouraged us to engage with affable, compelling characters. It’s been thrilling viewing: edge-of-the-seat, high-octane sport delivered by ferociously talented athletes at the peak of their powers. Things couldn’t be better, could they?

And yet only a few days ago, there was a dissenting voice in the form of Lizzie Armitstead, silver medalist in the women’s road race. She took the opportunity of her increased exposure to speak out: “Sexism is a big issue in women sport - salary, media coverage, general things you have to cope with in your career. If you focus too much on that you get disheartened."

It was quickly forgotten amid the joyous bonhomie. But let’s rewind a few months – to the announcement of the shortlist for BBC Sports Personality of the Year 2011. You might not remember this, but not a single woman was named. There was an outcry, and the broadcaster was quick to blame the sports editors that made the selections. It didn’t quite have time to explain why those editors were drawn from, among others, the likes of such publications as Nuts and Zoo.

Now admittedly these magazines do encourage one form of exercise that’s improved the cardiovascular systems of many a 14-year-old, but as the ever-excellent Andy Bull has pointed out, are their editors really more clued-up than those of, say, sportsister or womensportreport? 2011 wasn’t a vintage year for British women’s sport, but it was certainly good enough for a couple of names to make the shortlist. Worth noting some of those in Team GB that are now household names had successful seasons – in particular Katherine Grainger.

Maybe the problem was less their achievements than the lack of exposure they received. It was this suspicion that prompted Stella Creasy, MP for Walthamstow, to ask the BBC about its coverage of women’s sport. She tells me: “The fact the BBC gives more coverage to darts alone than women's sport in total is so surprising and frustrating - the debacle over Sports Personality of the Year was a symptom of a broader problem where women's events aren't covered, so aren't on the radar for those voting. The interest in watching and ability of those involved merits a fundamental rethink by all concerned.”

The coverage question feeds into something else. This report by the Women’s Sport and Fitness Foundation has received the square root of bugger all interest until now, but maybe people will start to take a little more. You see, it points out that between January 2010 and August 2011, men’s sport received 61.1 per cent of commercial sponsorship. How much do you think women got? You're wrong, probably. The answer would be half a per cent. You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that.

And I’m trying to confine the issue to Britain here. It’s great to see female Saudi Arabian athletes, but how much pressure has the IOC brought to bear on the kingdom to let them train in their own country? In fact the more you look around the world the worse the treatment of female athletes seems, and before you know it you’re doing a passable impression of Germaine Greer watching Top Gear.

Why the bloody hell should America’s strongest woman have to live in poverty? What in the name of God is this all about? And this? Back in Britain, isn’t this just a bit disrespectful, come to think of it? Do we perhaps think this lady should have received more sponsorship? And sod this for a game of soldiers: it’s all just insidious, isn’t it? I could keep going with this stuff – for some time, actually – but at this rate I’ll end up burning all my partner’s bras on her behalf or something.

So let me conclude on a more upbeat note. Here’s Dr Creasy again: “The idea people don't want to watch women's sport has been blown apart by the audiences for our Olympians - whether on the football or hockey pitch, in the Velodrome, the swimming pool, indoors or on the track, Britain's female sporting talent is big news. I just hope the Games will finally win the case many of us have been trying to highlight with broadcasters, to change their ways."

 

Odds and Ends

 

How to lift 247kg over your head – and win Olympic Gold.

Nice little Alistair Brownlee story.

I love Aliya Mustafina, so this is the site for me.

Bryony Gordon was with Victoria Pendleton’s family for her last hurrah.

Speaking of Pendleton, here she is with Laura Trott, a few years ago. And here is Laura Trott is with Wiggo. The interviews linked to on that first picture are worth watching as well.

John Inverdale’s Wikipedia page: hacked again.

Possibly the worst Olympics headline you’ll ever read.

Boris playing the fool again.

Are you a conflicted lefty watching the Olympics? Then here’s the site for you.

Jessica Ennis and Bradley Wiggins went to see the Stone Roses.

Chris Hoy’s mum can’t look.

So going forward, that’s all good.

This will be one of the defining moments of the Games.
 

British cyclists Dani King, Laura Trott, and Joanna Rowsell with their gold medals. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

Getty
Show Hide image

We're running out of time to stop a hard Brexit - and the consequences are terrifying

Liam Fox has nothing to say and Labour has thrown the towel in. 

Another day goes past, and still we’re no clearer to finding out what Brexit really means. Today secretary of state for international trade, Liam Fox, was expected to use a speech to the World Trade Organisation to announce that the UK is on course to leave the EU’s single market, as reported earlier this week. But in a humiliating climb-down, he ended up saying very little at all except for vague platitudes about the UK being in favour of free trade.

At a moment when the business community is desperate for details about our future trading arrangements, the International Trade Secretary is saying one thing to the papers and another to our economic partners abroad. Not content with insulting British businesses by calling them fat and lazy, it seems Fox now wants to confuse them as well.

The Tory Government’s failure to spell out what Brexit really means is deeply damaging for our economy, jobs and global reputation. British industry is crying out for direction and for certainty about what lies ahead. Manufacturers and small businesses who rely on trade with Europe want to know whether Britain’s membership of the single market will be preserved. EU citizens living in Britain and all the UK nationals living in Europe want to know whether their right to free movement will be secured. But instead we have endless dithering from Theresa May and bitter divisions between the leading Brexiteers.

Meanwhile the Labour party appears to have thrown in the towel on Europe. This week, Labour chose not to even debate Brexit at their conference, while John McDonnell appeared to confirm he will not fight for Britain’s membership of the single market. And the re-election of Jeremy Corbyn, who hardly lifted a finger to keep us in Europe during the referendum, confirms the party is not set to change course any time soon.

That is not good enough. It’s clear a hard Brexit would hit the most deprived parts of Britain the hardest, decimating manufacturing in sectors like the car industry on which so many skilled jobs rely. The approach of the diehard eurosceptics would mean years of damaging uncertainty and barriers to trade with our biggest trading partners. While the likes of Liam Fox and boris Johnson would be busy travelling the world cobbling together trade deals from scratch, it would be communities back home who pay the price.

We are running out of time to stop a hard Brexit. Britain needs a strong, united opposition to this Tory Brexit Government, one that will fight for our membership of the single market and the jobs that depend on it. If Labour doesn’t fill this gap, the Liberal Democrats will.

Tim Farron is leader of the Liberal Democrats.