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Welcome to Erotica: Britain’s Gulag of desire

If you had to build a prison for human pleasure, it would look like this.

If you had to build a prison for human pleasure, it would look like this.

You shuffle through the clinical, white foyer of the Olympia Grand Hall in Kensington and, after presenting several forms of ID to prove that you've paid the requisite £20 for your sexy times, security guards usher you into a huge iron stadium full of concession stands and bored-looking women in their scanties.

This is Erotica, "playtime for grown-ups": a festival that is billed both as Europe's "best-attended erotic event" and "a unique shopping experience" - statements that, taken together, possibly explain a great deal about western sexual dysfunction.

If you had to build a prison for human pleasure, it would look like this. Among booths selling tacky, made-in-China suspender sets and a smattering of interestingly shaped dildos are concessions for discount bathrooms and homoeopathic Viagra substitutes; towering above the entire bazaar are giant inflatable female limbs, naked torsos and amputated legs in stockings suspended from steel girders a hundred feet high.

The punters are English, bourgeois and middle-aged; the strippers onstage and in the booths are young and eastern European. They smile desperately through shrouds of fake tan. The punters, a mixture of hardcore fetishists in rubber and older couples in fleeces, clutch plastic pints of lukewarm lager as they watch the grim stage show. Strippers gyrate in nothing but thongs and a couple of England flags, a cross between a jiggle joint and an Anglo-fascist rally. In true British style, the audience claps politely while pre-recorded applause thunders over the speakers.

Damply obscene

I have lingered too long by the lube stand. A wolf-eyed salesperson in a company-branded T-shirt pounces, asking with rehearsed haste if I'd like to hear about the range of titillating products they have on offer today. Without waiting for an answer, he proceeds to test out a variety of intimate friction-reducing fluids on the backs of my hands. It's when he reaches the part about “a nice, tingly, minty sensation all over your bits" that I lose the will to live. I back away, smelling of spearmint and sensing I've been violated.

By this point, I'm starving but the only nourishment that can be had here takes the form of gigantic hotdogs: fat, grey phalluses, oozing chemical grease and waiting to be popped into polystyrene buns for a fiver. Ravenous, I buy one. It tastes rubbery and damply obscene, like an unwelcome intimate encounter. I tear into it vengefully. Behind me, the canned applause begins again.

Since puberty, I had wondered precisely what crypto-capitalism had done with desire. Like many randy young creatures, I always suspected that somewhere behind the welter of sterile posturing, the airbrushed thighs and hollow iconography of abuse, real sensuality was somewhere, straining for release. Now, I know. This is the Gulag. This is where pleasure is stripped down to its most profitable parts and flogged back to the middle classes at a profit. This is where sexuality has retreated, behind endless rails of overpriced latex. This is pleasure turned, inch by torturous inch, into work: the repetitive, piston-pumping moil of mass-produced erotic kitsch that passes for sensuality.

In a way, it's worse than work because we have to smile and pretend we're having fun. The Daily Sport girls in their booth have to smile. The rubber-clad dancers have to smile. Even the grey-faced punters have to smile, resigning themselves to a middle-age in which desire and satisfaction are gradually replaced by the purchase of more plastic tat.

At the end of the day, we all leave unsatisfied. Of course we do: if there were a single stall here where you could actually buy an orgasm, the whole edifice would collapse. It's the Gulag of desire. Nobody gets out, and nobody gets off.