Facebook, capitalism and geek entitlement
The Social Network is an elegant psychodrama of contemporary economics.
By Laurie Penny Published 01 October 2010 13:13
The Machiavellian machinations of modern capitalism become a lot clearer when one realises that much of it is built, owned and run by people who couldn't get a girlfriend in college. The Social Network, David Fincher's new film about the founding of Facebook, is an elegant psychodrama of contemporary economics: flash, fast-moving and entirely founded on the principle of treating other human beings as hostile objects.
The film's basic formula is the familiar blogs-to-bling-and-bitches redemptive parable of male geek culture, with the added bonus that it happens to be based on real events. The protagonist, Facebook's co-founder Mark Zuckerberg, is a brilliant 19-year-old coder. His painful social ineptitude, as told here, gets him savagely dumped by his girlfriend, after which, drunk and misunderstood, he sets up a website to rate the physical attractiveness of the women undergraduates of Harvard, thus exacting his revenge upon the female sex that has so cruelly spurned his obvious genius.
We know by now, however, that unappreciated nerds eventually grow up to inherit or at least aggressively reappropriate the earth, and so it is for Zuckerberg: his website becomes the prototype for Facebook, a venture that will eventually make him a billionaire, mobbed by beautiful groupies and hounded by lawsuits from former friends and business associates desperate for a share of his fame and fortune. It's a fairytale happy ending, as imagined by Ayn Rand.
Objectification industry
The Social Network is an expertly crafted and exhaustively modern film, and one of its more pertinent flashpoints is the reminder that a resource that redefined the human interactions of 500 million people across the globe was germinated in an act of vengeful misogyny. Woman-hating is the background noise of this story. Aaron Sorkin's dazzlingly scripted showdown between awkward, ambitious young men desperate for wealth and respect phrases women and girls as glorified sexual extras, lovely assistants in the grand trick whose reveal is the future of human business and communication.
The only roles for women in this drama are dancing naked on tables at exclusive fraternity clubs, inspiring men to genius by spurning their carnal advances and giving appreciative blowjobs in bathroom stalls. This is no reflection on the personal moral compass of Sorkin, who is no misogynist, but who understands that in rarefied American circles of power and privilege, women are still stage-hands, and objectification is hard currency.
The territory of this modern parable is precisely objectification: not just of women, but of all consumers. In what the film's promoters describe as a "definitively American " story of entrepreneurship, Zuckerberg becomes rich because, as a social outsider, he can see the value in reappropriating the social as something that can be monetised. This is what Facebook is about, and ultimately what capitalist realism is about: life as reducible to one giant hot-or-not contest, with adverts.
And the geek shall inherit the earth
There is a certain type of nerd entitlement that is all too easily co-opted into a modern mythology of ruthless capitalist exploitation, in which the acquisition of wealth and status at all costs is phrased as a cheeky way of getting one's own back on those kids who were mean to you at school. As somebody whose only schoolfriends were my Dungeons & Dragons team, I understand all too well how every socialist and egalitarian principle can pale into insignificance compared to the overwhelming urge to show that unattainable girl or boy who spurned your dorky sixth-form advances just what they were missing.
The narrative whereby the nerdy loner makes a sack of cash and gets all the hot pussy he can handle is becoming a fundamental part of free-market folklore. It crops up in films from Transformers to Scott Pilgrim; it's the story of Bill Gates, of Steve Jobs, and now of Mark Zuckerberg. It's a story about power and about how alienation and obsessive persistence are rewarded with social, sexual and financial power.
The protagonist is invariably white and rich and always male -- Hollywood cannot countenance female nerds, other than as minor characters who transform into pliant sexbots as soon as they remove their glasses -- but these privileges are as naught compared to the injustice life has served him by making him shy, spotty and interested in Star Trek. He has been wronged, and he has every right to use his l33t skills to bend the engine of humanity to his purpose.
This logic is painful to me, as an out-and-proud nerd. For a person with a comics collection, an in-depth knowledge of the niceties of online fan fiction and a tendency to social awkwardness, it is distressing to see geekdom being annexed by the mythology of neoliberal self-actualisation.
There's far more to being a geek than maladaptive strategies that objectify other human beings as hostile obstacles who deserve to be used to serve the purpose of one's own ambition, but watching The Social Network, you wouldn't know it. For me, being a geek is about community, energy and celebration of difference -- but in the sterile fairytale of contemporary capitalism, successful geekery is about the rewards of power and the usefulness of commodifying other humans as a sum of likes, interests and saleable personal data.
The tragedy of The Social Network is also the intimate tragedy of an age whose self-alienation has nothing to do with social networking. The paranoid atomisation of modern social relations has, in fact, very little to do with the internet at all. It has everything to do with a global economic machine that trains human beings to understand one another as manipulable objects or faceless consumers. That, unfortunately, is a trend that did not start on Facebook.
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89 comments
I think one of the most frustrating things about stories like this is the implicit assumption that we all are after the same thing. That deep down all the geeks really just wanted to be just like all of the cool kids and when they are rich and powerful they get to be that.
There's no acknowledgment of why most geeks are geeks; that we were different because we liked and wanted different things. No recognition that for a lot of geeks they are considered geeks because they celebrate the different (to paraphrase you).
But I guess for that to be acknowledged would show there are alternatives to the current materialistic, consumer based system and that just wouldn't be a modern (capitalist) fairytale.
William wrote "There is NOTHING brilliant or innovative about facebook: I there isn't an original line of programme code in it - it is merely copied wholsale from myspace and other forerunners."
Actually, Facebook is pretty original, and their *code* is certainly original, mostly because they have some of the best engineers in the business working for them. They've open-sourced some pretty cool stuff over the years. Facebook can be attacked for any number of things, but the quality or originality of their code isn't one of them.
Never been a facebook gangsta, maybe because I am just that bit too old, or sad in a different way. Just find these uber-social sites just a bit too tedious in their living self-contained social jungle. Now youtube I like, you may have noticed,
http://www.youtube.com/watch?v=he1rYR_8T4s
Agree 100%, but I do think that Juno is a female nerd, or at least a geek, which is kinda what Scott Pilgrim is.
"This is no reflection on the personal moral compass of Sorkin, who is no misogynist, but who understands that in rarefied American circles of power and privilege, women are still stage-hands, and objectification is hard currency."
How would you know about the personal moral compass of Sorkin? As someone who knew him before he was famous, I can say that he "understands" how women are seen/treated at the highest levels of blah blah blah precisely because it is a world view he was and is part of, and fully espouses. As I watched the film, marveling as I always do over his talent as a writer, I shuddered at the similarities between Zuckerberg (as portrayed in the film) and Sorkin. Sorkin is an expert in misogyny, up close and personal. I was fortunate enough to not be the direct focus of it (my roommate was); 25 years later his attitudes toward women are still the standard by which I judge other misogynists. 25 years later I still gag at the memory. Where all that sensitivity (in his brilliant writing) comes from I cannot fathom.
Thank you William for reminding me that initially facebook was only available to a few. At that point I boycotted it and was considered ridiculous by many people I knew. A few years past after it was open to all and I joined. I really think we shouldn't forget that even after it rolled out across the world it was limited to university students or graduates and at some points only very particular universities.
Lorna, everyone who is anyone is on there now, even welsh rugby stars, and that is saying something. Even council workers that started off as sixteen year old clerks are there as well. An inclusive organisation, facebook is now, it seems. Big bleeding yawns!
The first social networks were the dating websites. You wanna know where facebook came from, get a Gaydar account. One big difference- Gaydar makes actual money because they sell an actual product. Facebook empire is based on hot air.
And so to bed.
I love your stuff, Penny, but (by and large) I found all the nerdy/geeky kids at my school (often rejected by girls) have all turned into mature, liberal-minded and intelligent people, while it's the High School jocks and sportsmen who have all turned into macho capitalists!
my tribute to ehtch teehttp://www.youtube.com/watch?v=sc3M4iWGmYk.i have never been out of london.
I think Ayn Rand would have had a lot to say about this film, and your take on it, but "fairytale happy ending" would not be anywhere close.
And I agree with Chris - most of the geeks and nerds I know are quite nice people, if a little awkward. It's the jocks that became exploitative wankers.
In my view suicide may be more to do with poverty of ideas and not the economy, stupid. Being poor in this spiritual kind of sense may well be intangible if not immaterial - but for the tell tale outward signs of inner angst made apparent and noticeable via some internet sights, we might never understand even in retrospect how people's feelings can and do count.
But suicide is a horrible subject.However being poor might not be so bad if so many concerned didn't automatically lump it together with deprivation. One wonders if this might be how the notion of means testing was invented.
May i direct you all to this little gem created by the guys from south park. I think it best illustrates the issues at hand here...
http://www.southparkstudios.com/clips/267346/understanding-the-outbreak
Also, as a side note regarding misogynists. I've found that they not only look down on women, the tend to look down on most men too. Weird huh. Maybe it's an alpha male / competition thing.
Ultimately though, i think this just boils down to a trust issue that humans tend to have with anything they come in contact with, whether it be the opposite sex, race or species. You can only truly trust something if you know all of it's weaknesses and you can never be sure you know them all.
Richard -- that, however is the myth subscribed to by a number of people both within and without 'geek culture', i.e., that their particular sets of interests will set them up for a potent and profitable future in a world that largely runs on information.
Do you sincerely believe that geeks 'celebrate the different'? I guess it's true to an extent, but only insofar as they celebrate a very particular canon of difference, and one that's as much about consumption and acquisition as the more mainstream.
Women are attracted to rich powerful men because they may be genetically programed to do so. The “may be” being to possibly spare me some female wrath. Traditionally from time immemorial men have been the providers. Of course nowadays it’s not at all unusual for the female to be the biggest bread winner of a marriage or union. Kissinger said something like “Power is the ultimate aphrodisiac” Did Bomber Harris or Truman get boners when ordering the bombing of civilian targets? Women are the nurturers. They want the best for their offspring. That aint the guy hauling off the garbage.
Or in prison. Those who are most socially successful before the age of 16 often end up in prison. I think it's important not to peak too soon.
whoops, too slow, that was @Chris
And @Buckskins, I really don't think you want to go there, here
Thank god you covered the meat dress lady gaga thing. That was sure important and the message sooooo important. Woman in a meat dress says sooo much about our culture.
look mrs double barrel named mrs blah blah posh girl hartley understand one thing,i am 32 ok i live in porr communitys.the only person i know in inner city shithole hackney where i live who commited suicide is a drug dependant middle class girl from the surburbs whos life has been ruined by these filthy dirty bastard drug dealers,for legal reasons and in case the met police are watching the new statesman these drug dealing scum kinda got there asses kicked thats as far as i will go,but how dare you hartley link suicide to poverty,how dare you woman
Old story from an old book: "The wicked prosper."
Nicely observed, Laurie. RK, the only break capitalism deserves is somewhere between the 3rd and 4th cervicaL vertebrae. Here's why:
http://andycox1953.webs.com/
sorry, Captain Janeway,
http://www.youtube.com/watch?v=mVpUZYTt-rQ
@Josephine H_H: I think you should apologise to stuart for calling him stupid. you have made some very good points but you spoil them by making personal comments that result in disengagement of constructive dialogue. Just because stuart has made stupid comments and is unable to understand your point of view doesn't mean that he is in fact stupid... for what is exactly stupid?
I have learnt through Nick that if people are to pay attention to my views it is important not to personally attack that person. Thank you Nick for that. You're doing a great job as a blog counsellor.
my favorite Captain Kirk youtube video, yeh, show them you love them,
http://www.youtube.com/watch?v=0VuIShM5kAQ
The whole "felt excluded while growing up; now socially maladjusted and scarily focused on uber-success and taking REVENGE" theme is one that has been applied to the disability community for years - see the number of disabled/disfigured Bond villains for starters. It's quite interesting to see the discomfort caused when the same principle is applied to geekdom. The geeks shout "we're not all like that! How about some positive representation where we're not the object of hate or pity or ridicule!" And we think hmmm, there's a familiar plea.
Disclosure: I'm a fairly geeky female wheelchair user (onset early adulthood) so I'm seeing a lot of angles in this story.
As a footnote to this superb article, I'd like to draw your attention to a feminist critique of geek culture written by Courtney Stoker: http://www.washingtoncitypaper.com/blogs/sexist/2010/06/29/coutney-stoke...
I was particularly struck by this section, about a quarter of the way down:
'In the narratives about Growing Up Geek, geeks often frame their geekiness as a disability; these narratives make it sound like the vast majority of geeks grow up without any institutional power, even when the geeks in question are white, straight, cis-gendered, abled, middle- to upper-class, and male. The responses to the oft-asked, “Why are geek communities so goddamn sexist all the time?” often begin with the special case of Growing Up (a Male) Geek.'
Keep reading -- though Stoker is talking about a different context (fandom and message boards), I think it can illuminate the issues in this article quite beautifully.
Fine article as just about always Laurie. BTW, to most of the 'FB bad' posters. It is a tool. In terms of its utility it is like saying hammer is good or bad. It is how it is used that counts. But that wasn't the point of the piece anyway.
omg,i thought you commies and trots was history after the fall of communism in the eastern block, but it seems we have a problem in swansea with these relics of stalins era,have you got a picture of fidel castro and che guevara on your wall young swansea trot?it always baffles me what these leafy surburb living middle class young trots get up to at university,but i guess the term reds under the bed certainly applys to you young swansea trot ha ha down with the commies.
http://picturesforsadchildren.com/index.php?comicID=102
stuart, come down to Swansea, and you would be desperate to call the capital of West Wales middle class. Bimey, it is the middle of the world, to us mun, and Dylan,
http://www.youtube.com/watch?v=cJvLTWGs-SE
"level he feels that the world owes him something. Which, in the case of many geeks, an egalitarian might argue that the world *does* owe them some compensation for their earlier social exclusion."
Sorry but I certainly don't agree with that! Seeing as Zuckerberg and his fellows where all Harvard men, I have to ask 'what social exclusion'? Since when did going to Harvard put you in the bottom rung of american society? I see them as deeply privileged, and the children of the deeply privileged or they wouldn't be at harvard! They come from americas fabuously wealthy entitlement famlies, and I find it frankly warped that they are being presented as heroic underdogs or brilliant innovators.
There is NOTHING brilliant or innovative about facebook: I there isn't an original line of programme code in it - it is merely copied wholsale from myspace and other forerunners.
What alowed facebook to succeed where others falied wass its blatant classism (and undisclosed racism). Its stick was that innitally only people at ivy league universities could join. Thus, they stole an old idea and marketed it as a 'working class free zone'.
Scarily facebooks success seemes to have racist undertones as well - apparently a majority of americans word-associate the word 'myspace' with 'negro'.
Zuterberg never did anything innovative nor had original idea in his life, all he did do was set up a whites-only gated-community on the internet. Where he and the other children of the privileged could hang out. For this we are to praise him? The man makes me physically sick. It's the final chapter in the long process of the perversion of the american dream.
That anyone would make a film to praise him or his non-acomplishments enrages me. Praise?! He desrves only censure and opprobrium!!
Dylan, and Dylan's return journey to post-WWII-Swansea, with his soaked-wet hankie,
http://www.youtube.com/watch?v=iFwBi-c01p8
The above soundtrack is Dylan Thomas is him himself, if some wonder and question. Thank you BBC, third programme, back then...
By the way, there is a big, big, BIG, West Wales derby RUGBY match tonight, kick-off just after 8pm.
Available to watch on BBC online at the link here,
http://news.bbc.co.uk/sport1/hi/rugby_union/welsh/default.stm
Isn't the BBC marvellous, sometimes...
facebook is for sad gits who have no freinds but have imaginary freinds they will never meet or dont care about them.as for hacking facebook saddos its so easy and i know many a victim of these keystroke loggers who know more about these saddos than there mothers and fathers,get a life and read a book about the russian revolution and the grain harvest.
Laurie, I am now a fan of yours. Your content is raw and honest. Your phrasing, however, could be slightly polished. You often smudge a beautiful point with smutty language. But great article otherwise.
sorry ehtch tee,there is alot of anti english racism in wales at the moment, so i will decline your offer,but i am sure that you are a fine upstanding citixen of wales.
I agree with stuart. They'd be better off down the pub. I hope Z gives his billionaire fortune away to charity.
MAKootage, ok, so then I am forced to post this, via Sheffield anti-Clegg feeling,
http://www.youtube.com/watch?v=KcoGU5i9E9s
stuart, no probs, shove it in your diary as a maybe - do I give? NOO -
all the best, we have better things to be getting on with in life, ey, stuart.
I haven't read the other comments and this has probably already been said. But this post very much needed to mention the fact that this film is not a true story. That's important. Sorkin's script is a free adaptation of Mezrich's book which was a free adaptation of what actually happened.
John Foxx, or Mr Leigh, if he was your lecturer in various colleges of present thinking,
http://www.youtube.com/watch?v=nwLoX9bWmWI
I am a non millionaire nerd, I never had any problems with ladies, and I once knew one that danced naked on a concert grand piano--very upmarket!
stuart - I hesitate to be the mediator here, but I personally took Josephine's use of the term "poor" to imply "unfortunate", rather than "penniless".
Maybe this recent news story, which loosely ties in with the subject of social networking, was on her mind. The victim could not be described as "poor", if we take it to mean "poverty-stricken", but he tragically warrants that adjective in the "hapless" sense:
http://www.bbc.co.uk/news/world-us-canada-11446034
Mr. Divine - I'm sure Josephine is more than capable of defending herself, but I didn't read it as a personal riposte either. She was just paraphrasing the phrase made popular during Bill Clinton's 1992 election campaign - "It's the economy, stupid".
@Dylan: I was in Japan at the time of Clinton's 92 election so I've never heard of 'it's the economy, stupid'. It was before the internet and Japanese cable TV. Talk about being stupid, then I must hold my hand up in this case although it is more to do with ignorance than stupidity. Do the two necessarily go together?
Actually I'm glad I lived before the internet and world wide TV. It was great when you could just cut yourself from the world. Every 3 or 4 months you would write to your parents to say that you were still alive, and you could travel thru places where there was no TV, telephone or even electricity never mind facebook and the internet. You could easily say, 'sod the world'.
i am sorry if i upset you ethch tee,but sometimes it is best to be honest heh.