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Laurie Penny on The Social Network: Facebook, capitalism and geek entitlement

The Social Network is an elegant psychodrama of contemporary economics.

The Machiavellian machinations of modern capitalism become a lot clearer when one realises that much of it is built, owned and run by people who couldn't get a girlfriend in college. The Social Network, David Fincher's new film about the founding of Facebook, is an elegant psychodrama of contemporary economics: flash, fast-moving and entirely founded on the principle of treating other human beings as hostile objects.

The film's basic formula is the familiar blogs-to-bling-and-bitches redemptive parable of male geek culture, with the added bonus that it happens to be based on real events. The protagonist, Facebook's co-founder Mark Zuckerberg, is a brilliant 19-year-old coder. His painful social ineptitude, as told here, gets him savagely dumped by his girlfriend, after which, drunk and misunderstood, he sets up a website to rate the physical attractiveness of the women undergraduates of Harvard, thus exacting his revenge upon the female sex that has so cruelly spurned his obvious genius.

We know by now, however, that unappreciated nerds eventually grow up to inherit or at least aggressively reappropriate the earth, and so it is for Zuckerberg: his website becomes the prototype for Facebook, a venture that will eventually make him a billionaire, mobbed by beautiful groupies and hounded by lawsuits from former friends and business associates desperate for a share of his fame and fortune. It's a fairytale happy ending, as imagined by Ayn Rand.

Objectification industry

The Social Network is an expertly crafted and exhaustively modern film, and one of its more pertinent flashpoints is the reminder that a resource that redefined the human interactions of 500 million people across the globe was germinated in an act of vengeful misogyny. Woman-hating is the background noise of this story. Aaron Sorkin's dazzlingly scripted showdown between awkward, ambitious young men desperate for wealth and respect phrases women and girls as glorified sexual extras, lovely assistants in the grand trick whose reveal is the future of human business and communication.

The only roles for women in this drama are dancing naked on tables at exclusive fraternity clubs, inspiring men to genius by spurning their carnal advances and giving appreciative blowjobs in bathroom stalls. This is no reflection on the personal moral compass of Sorkin, who is no misogynist, but who understands that in rarefied American circles of power and privilege, women are still stage-hands, and objectification is hard currency.

The territory of this modern parable is precisely objectification: not just of women, but of all consumers. In what the film's promoters describe as a "definitively American " story of entrepreneurship, Zuckerberg becomes rich because, as a social outsider, he can see the value in reappropriating the social as something that can be monetised. This is what Facebook is about, and ultimately what capitalist realism is about: life as reducible to one giant hot-or-not contest, with adverts.

And the geek shall inherit the earth

There is a certain type of nerd entitlement that is all too easily co-opted into a modern mythology of ruthless capitalist exploitation, in which the acquisition of wealth and status at all costs is phrased as a cheeky way of getting one's own back on those kids who were mean to you at school. As somebody whose only schoolfriends were my Dungeons & Dragons team, I understand all too well how every socialist and egalitarian principle can pale into insignificance compared to the overwhelming urge to show that unattainable girl or boy who spurned your dorky sixth-form advances just what they were missing.

The narrative whereby the nerdy loner makes a sack of cash and gets all the hot pussy he can handle is becoming a fundamental part of free-market folklore. It crops up in films from Transformers to Scott Pilgrim; it's the story of Bill Gates, of Steve Jobs, and now of Mark Zuckerberg. It's a story about power and about how alienation and obsessive persistence are rewarded with social, sexual and financial power.

The protagonist is invariably white and rich and always male -- Hollywood cannot countenance female nerds, other than as minor characters who transform into pliant sexbots as soon as they remove their glasses -- but these privileges are as naught compared to the injustice life has served him by making him shy, spotty and interested in Star Trek. He has been wronged, and he has every right to use his l33t skills to bend the engine of humanity to his purpose.

This logic is painful to me, as an out-and-proud nerd. For a person with a comics collection, an in-depth knowledge of the niceties of online fan fiction and a tendency to social awkwardness, it is distressing to see geekdom being annexed by the mythology of neoliberal self-actualisation.

There's far more to being a geek than maladaptive strategies that objectify other human beings as hostile obstacles who deserve to be used to serve the purpose of one's own ambition, but watching The Social Network, you wouldn't know it. For me, being a geek is about community, energy and celebration of difference -- but in the sterile fairytale of contemporary capitalism, successful geekery is about the rewards of power and the usefulness of commodifying other humans as a sum of likes, interests and saleable personal data.

The tragedy of The Social Network is also the intimate tragedy of an age whose self-alienation has nothing to do with social networking. The paranoid atomisation of modern social relations has, in fact, very little to do with the internet at all. It has everything to do with a global economic machine that trains human beings to understand one another as manipulable objects or faceless consumers. That, unfortunately, is a trend that did not start on Facebook.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

This article first appeared in the 04 October 2010 issue of the New Statesman, Licence to cut

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Commons Confidential: Smith, selfies and pushy sons

All the best gossip from party conference, including why Dennis Skinner is now the MP for Selfie Central.

Owen Smith discovered the hard way at the Labour party conference in Liverpool that one moment you’re a contender and the next you’re a nobody. The party booked a luxurious suite at the plush Pullman Hotel for Candidate Smith before the leadership result. He was required to return the key card the day after Jeremy Corbyn’s second coming. On the upside, Smith no longer had to watch his defeat replayed endlessly on the apartment’s giant  flat-screen TV.

The Labour back-room boffin Patrick Heneghan, the party’s executive director of elections, had good cause to be startled when a TV crew pounced on him to demand an interview. The human submarine rarely surfaces in public and anonymity is his calling card. It turns out that the bespectacled Heneghan was mistaken for Owen Smith – a risky likeness when vengeful Corbynistas are on rampage. There’s no evidence of Smith being mistaken for Heneghan, though. Yet.

Members of Labour’s governing National Executive Committee are discovering new passions to pass the time during interminable meetings, as the Mods and the Corbs battle over each line of every decision. The shadow cabinet attack dog Jon “Sparkle” Ashworth, son of a casino croupier and a bunny girl, whiles away the hours by reading the poetry of Walt Whitman and W B Yeats on his iPad. Sparkle has learned that, to echo Whitman, to be with those he likes is enough.

I discovered Theresa May’s bit of rough – the grizzled Tory chairman, Patrick McLoughlin, a former Derbyshire coal miner – does his gardening in steel-toecapped wellies stamped “NCB” from his time down the pit thirty years ago. He’ll need his industrial footwear in Birmingham to kick around Tories revolting over grammar schools and Brexit.

Another ex-miner, Dennis Skinner, was the MP for Selfie Central in Liverpool, where a snap with the Beast of Bolsover was a popular memento. Alas, no cameras captured him in the Commons library demonstrating the contorted technique of speed-walkers. His father once inquired, “Why tha’ waddling tha’ bloody arse?” in Skinner’s younger days, when he’d top 7mph. Observers didn’t dare.

The Northern Poorhouse minister Andrew Percy moans that he’s been allocated a broom cupboard masquerading as an office in the old part of parliament. My snout claims that Precious Percy grumbled: “It’s so small, my human rights are violated.” Funny how the only “rights” many Tories shout about are their own.

The son of a very prominent Labour figure was caught trying to smuggle friends without passes into the secure conference zone in Liverpool. “Don’t you know who I am?” The cop didn’t, but he does now.

Kevin Maguire is the associate editor (politics) of the Daily Mirror

Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories