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“Britain’s Next Top Model” is a cultural crash in slow-mo, says Laurie Penny

... which is precisely what makes it such shockingly good television.

The new series of Britain's Next Top Model, which airs tomorrow after months of breathless publicity, is set to be the most screechingly obnoxious cycle yet of this long-running, extraordinarily popular global pageant of beauty fascism.

The show, a high-fashion reality knockout that pits pretty young women against one another to compete for representation in a series of invasive and demeaning "challenges", is a repulsive montage of contemporary culture's hateful attitude towards young people in general, and young women in particular.

At the end of every episode, a weeping, underweight teenager is marched down the catwalk of shame and sent home to contemplate her deficiencies on the dole, after being informed that she does not "have what it takes". Public criticism of the series has focused on its supposed promotion of eating disorders, but Next Top Model is problematic for a whole host of reasons.

Last year, the UK version of the show faced press excoriation for allowing an anorexic contestant, Jade, through to the final round. Like every reiteration of the so-called "size-zero controversy" -- which has now been thoroughly incorporated into the mythology of the fashion industry -- this story simply cried out to be illustrated with ogle-worthy shots of stick-thin, half-naked teenagers. (Last week the new judge Julien Macdonald confided in Wales on Sunday that the notion of the industry giving space to models larger than a size eight is "a joke".)

Cultish obsession with the bodies of emaciated girls is only part of what makes Britain's Next Top Model so obnoxious and so fascinating.

This is not, at heart, a show about beauty, or even about fashion: it is a programme about social mobility. The reason America's Next Top Model and its 20 local variants have been so wildly successful is that they formalise the rules of late-capitalist femininity as experienced by young women in the west: life may be hard and jobs may be few, but if you are beautiful enough, if you are thin and pretty and perky and prepared to submit to any conceivable humiliation, you too might have a chance of "making it".

Cats in a sack

The show takes ordinary teenagers, for a version of "ordinary" whose baseline is remarkable slenderness and regularity of feature, plucks them out of regional obscurity and makes them fight like cats for a chance of a better future.

These girls will do almost anything for that chance. They will strip naked, they will cry and wail on camera, they will betray one another clumsily and, of course, they will scream. The orchestrated screaming is an essential part of the Next Top Model experience, though the British contestants have yet to muster the enthusiasm of the American hopefuls, who dutifully erupt into hysterical shrieks whenever anything happens on the show at all.

The fairy tale these girls are chasing was dreamt up in the neoliberal haze of the 1990s, when supermodels like Kate Moss and Naomi Campbell overtook actresses as the iconic female role models of the age, courted by rock stars and showered with money and attention merely for showing up and looking a certain way.

This sustaining mythology no longer has any basis in reality. In today's world of faceless, interchangeable, airbrushed femininity, the modelling industry is glutted with identikit beauties who earn very little and exist to be chewed up and tossed aside for younger, less traumatised models. Yet the dream persists.

Indeed, the new host of Britain’s Next Top Model is the 1990s supermodel Elle Macpherson, known in her day as "The Body". Macpherson quite literally embodies this cruel fantasy, precisely resembling a woman who has been pickled in a tank of flattery for 20 years.

The show is soaked in the language of corporate self-fashioning, with endless motivational sermons from the judges and hosts about "working it", "believing in yourself" and "being on top".

The atmosphere of naked desperation differs from that of talent contests such as The X Factor and Britain's Got Talent, which are all about showcasing the weird and wonderful. Britain's Next Top Model, by contrast, is about the art of ambitious self-effacement.

Car crash

For all the show’s platitudes about personality, individuality and the importance of "standing out", the girls who do best are always the most blankly identikit, the meek, spiritless women who excel at taking orders and "representing the brand". This quite possibly makes Next Top Model the ultimate capitalist psychodrama.

The servile posturing of Top Model hopefuls is as nothing, however, compared to the submission that's required of young women in modelling when the cameras stop rolling.

In 2007, Anand Jon Alexander, a top fashion photographer, was jailed for 59 years on several counts of rape and assault of young models in California. According to industry insiders, sexual and physical intimidation is standard practice in the world that the young contestants of Britain's Next Top Model compete to gain access to.

In 2009, the former model Sara Ziff's gonzo documentary Picture Me courageously exposed the epidemic of misogynist bullying and sexual assault in the fashion industry, with teenage girls routinely required to submit sexually to male agents, photographers and designers who hold every shred of power and who cover for each other's indiscretions if the girls wish to remain in work.

Britain’s Next Top Model is a rags-to-riches fairy tale updated for the 21st century. Like all fairy tales, it has a moral: if you're a girl, your success in life depends on your ability to brutalise your body into a stereotype of faceless corporate femininity, your capacity to compete coldly with other women for physical attention, and your willingness to submit tamely to industrial exploitation and sexual abuse.

This is what the dream of modelling means for young women today, and it is this contemporary parable about the rewards of self-discipline and submission that makes young women want to starve themselves.

The cruel, misogynist realism of Britain's Next Top Model is a cultural car crash in slow motion -- and this is precisely what makes it such shockingly good television.

The new series of "Britain's Next Top Model" begins on LIVING on Monday 5 July at 9pm.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things .

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Bohemian rhapsody: Jeanette Winterson’s “cover version” of The Winter’s Tale

 Jeanette Winterson's The Gap of Time is full of metaphorical riches.

Shakespeare – that magpie plunderer of other people’s plots and characters – would undoubtedly have approved. The Hogarth Shakespeare project invites prominent contemporary writers to rework his plays in novelistic form and this is Jeanette Winterson’s reimagining of The Winter’s Tale. Like the original, it shuttles disturbingly between worlds, cultures and emotional registers. It has never been an easy play, for all its apparent focus on reconciliation, and Winterson handles the gear-changes with skill, moving between the offices of Sicilia, a London-based asset-stripping company, and New Bohemia, a New Orleans-like American urban landscape (with interludes in both a virtual and a real Paris).

Her Leontes is a hedge-fund speculator, Polixenes a visionary designer of screen games (the presence of this world echoes the unsettling semi-magic of Shakespeare’s plot). They have a brief and uncomfortable history as teenage lovers at school and Polixenes – Xeno – has also slept with MiMi (Hermione), the French-American singer who eventually marries Leo.

The story unfolds very much as in the play (though Winterson cannot quite reproduce the effect of Shakespeare’s best-known deadpan stage direction), with Leo using advanced surveillance technology to spy on Xeno and MiMi, and Perdita being spirited away across the Atlantic to the US, where her guardian, Tony, is mugged and killed and she is left in the “baby hatch” of a local hospital – to be found by Shep and his son and brought up in their affectionate, chaotic African-American household. Perdita falls in love with Zel, the estranged son of Xeno, discovers her parentage, returns to London and meets Leo; Leo’s PA, Pauline, has kept in contact across the years with MiMi, a recluse in Paris, and persuades her to return secretly to give a surprise performance at the Roundhouse, when Leo is in the audience, and – well, as in the play, the ending is both definitive and enormously unsettling. “So we leave them now, in the theatre, with the music. I was sitting at the back, waiting to see what would happen.”

That last touch, bringing the author into the narrative in the same apparently arbitrary way we find in a text such as Dostoevsky’s Demons – as a “real” but imperfect witness – gently underlines the personal importance of the play to this particular author. Winterson is explicit about the resonance of this drama for an adopted child and one of the finest passages in the book is a two-page meditation on losing and finding: a process she speculates began with the primordial moment of the moon’s separation from the earth, a lost partner, “pale, lonely, watchful, present, unsocial, inspired. Earth’s autistic twin.”

It is the deep foundation of all the stories of lost paradises and voyages away from home. As the moon controls the tides, balances the earth’s motion by its gravitational pull, so the sense of what is lost pervades every serious, every heart-involving moment of our lives. It is a beautifully worked conceit, a fertile metaphor. The story of a child lost and found is a way of sounding the depths of human imagination, as if all our longing and emotional pain were a consequence of some buried sense of being separated from a home that we can’t ever ­remember. If tragedy is the attempt to tell the story of loss without collapse, all story­telling has some dimension of the tragic, reaching for what is for ever separated by the “gap of time”.

Winterson’s text is full of metaphorical riches. She writes with acute visual sensibility (from the first pages, with their description of a hailstorm in a city street) and this is one of the book’s best things. There are also plenty of incidental felicities: Xeno is designing a game in which time can be arrested, put on hold, accelerated, and so on, and the narrative exhibits something of this shuttling and mixing – most effectively in the 130-page pause between the moment when Milo (Shakespeare’s Mamilius, Leo’s and MiMi’s son) slips away from his father at an airport and the fatal accident that follows. In the play, Mamilius’s death is a disturbing silence behind the rest of the drama, never alluded to, never healed or reconciled; here, Milo’s absence in this long “gap of time” sustains a pedal of unease that has rather the same effect and the revelation of his death, picking up the narrative exactly where it had broken off, is both unsurprising and shocking.

Recurrent motifs are handled with subtlety, especially the theme of “falling”; a song of MiMi’s alludes to Gérard de Nerval’s image of an angel falling into the gap between houses in Paris, not being able to fly away without destroying the street and withering into death. The convergence and crucial difference between falling and failing, falling in love and the “fall” of the human race – all these are woven together hauntingly, reflecting, perhaps, Shakespeare’s exploration in the play of Leontes’s terror of the physical, of the final fall into time and flesh that unreserved love represents.

A book of considerable beauty, then, if not without its problems. MiMi somehow lacks the full angry dignity of Hermione and Leo is a bit too much of a caricature of the heartless, hyper-masculine City trader. His psychoanalyst is a cartoon figure and Pauline’s Yiddish folksiness – although flagged in the text as consciously exaggerated – is a bit overdone.

How a contemporary version can fully handle the pitch of the uncanny in Shakespeare’s final scene, with the “reanimation” of Hermione, is anyone’s guess (the Bible is not wrong to associate the earliest story of the resurrection with terror as much as joy). Winterson does a valiant job and passes seamlessly into a moving and intensely suggestive ending but I was not quite convinced on first reading that her reanimation had done justice to the original.

However, weigh against this the real success of the New Bohemia scenes as a thoroughly convincing modern “pastoral” and the equally successful use of Xeno’s creation of virtual worlds in his games as a way of underlining Shakespeare’s strong hints in the play that art, with its aura of transgression, excess, forbidden magic, and so on, may be our only route to nature. Dream, surprise and new creation are what tell us what is actually there, if only we could see. Winterson’s fiction is a fine invitation into this deeply Shakespearean vision of imagination as the best kind of truth-telling.

Rowan Williams is a New Statesman contributing writer. His most recent book is “The Edge of Words: God and the Habits of Language” (Bloomsbury). The Gap of Time by Jeanette Winterson is published by Vintage (320pp, £16.99)

Rowan Williams is an Anglican prelate, theologian and poet, who was Archbishop of Canterbury from 2002 to 2012. He writes on books for the New Statesman

This article first appeared in the 01 October 2015 issue of the New Statesman, The Tory tide