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Laurie Penny: Blogger's Revolution - Taking Control with Digital Media

Bloggers aren’t out to take away the jobs of highly paid columnists: we’re more ambitious than that.

Remember print? Your kids might not. This week, it emerged that newspaper sales are plummeting in Britain, with only 33 per cent of the population now claiming to be regular readers of analogue news.

As more and more of us cherry-pick our media online, drawing little distinction between the mainstream press and the popular blogosphere, industry insiders are beginning to panic, predicting the violent death of quality commentary and investigative journalism at the multifarious hands of the internet.

On several baffling occasions in recent months, I have found myself at snooty media events where hosts introduce me and my colleagues gingerly as "bloggers", rather as if we were the grinning emissaries of a rogue state, ambassadors from a territory of violent cultural change which the authorities might soon see fit to brutally suppress but which, for now, must be appeased with canapés and party invitations.

Cosy members of the established commentariat eye bloggers suspiciously, as if beneath our funny clothes and unruly hair we might actually be strapped with information bombs ready to explode their cultural paradigms and destroy their livelihoods. This sort of prejudice is deeply anodyne.

Bloggers aren't out to take away the jobs of highly paid columnists: we're more ambitious than that. We're out for a complete revolution in the way media and politics are done. While the media establishment guards its borders with paranoid rigour, snobbishly distinguishing between bloggers and journalists, people from the internet have already infiltrated the mainstream.

Raw power

Many influential writers now work across both camps, such as the author, blogger and digital activist Cory Doctorow, who observes that the blogosphere need not threaten paid comment journalism. “Commercially speaking, newspapers can make enough money from advertising to pay reasonable rates for opinion,” says Doctorow.

“I know of at least one that does, and that's my site, BoingBoing, which reaches millions of readers every month. By operating efficiently, we can more than match the fees paid by the New York Times, for example, which always pays peanuts for op-eds because the glory of being published in the NYT is meant to be its own reward.

"After you take away the adverts, the personals, the filler and the pieces hacked together from press releases, the average paper contains about 15 column inches of decent investigative journalism and commentary,” said Doctorow. “And the internet is more than capable of financing 15 column inches a day.”

What the blogosphere threatens is not the survival of comment journalism itself: it threatens the monopoly of the media elite, holding the self-important fourth estate to a higher standard than bourgeois columnists and editors find comfortable. We are, in effect, a fifth estate, scrutinising the mainstream media and challenging its assumptions.

Last month, when Danny Dyer appeared to advise a reader of Zoo magazine to cut his girlfriend's face, the feminist arm of the fifth estate responded angrily, prompting a retraction and apology from Zoo, and also successfully organised a donation drive to raise more money for women’s refuge charities than the discredited Dyer’s violently misogynist film Pimp made in its first week of release. That’s the type of power that scares the wits out of the dinosaurs in analogue media.

Every day, the British blogosphere becomes less amateurish and more relevant. This weekend, the popular forum Liberal Conspiracy will host Blog Nation, an event bringing together bloggers, journalists and politicians on the left to determine how the internet can build progressive campaigns to fight public-sector cuts.

“We have a strong community that can do activism and provide niche information that escapes mainstream newspapers,” said the Liberal Conspiracy editor, Sunny Hundal. “We want to use the net to get the left to think more about strategy and action -- and get people to work together, better!”

Permanent revolution

The long-term effect of the internet on human cultural production may not be ascertained in my lifetime. Certainly the baby boomers who control most major news outlets today will not live to see what change may come. "Where we end up in five years isn't where we are today," says Doctorow. " We're not headed towards a period of technological stability where we'll know what our media will look like; we're headed for more technological change.”

Doctorow is right to suggest that we are living through what Marx and Engels might term a “permanent technological revolution”. Last weekend, in an incisive essay in the Guardian, John Naughton observed that being a consumer of media and journalism during the transformation of today's communications environment is a little

like being a resident of St Petersburg in 1917, in the months before Lenin and the Bolsheviks finally seized power. It's clear that momentous events are afoot; there are all kinds of conflicting rumours and theories, but nobody knows how things will pan out. Since we don't have the benefit of hindsight, we don't really know where it's taking us.

One thing, however, is certain: journalism is changing for ever. The notion of political commentary as a few-to-many exercise, produced by highly paid elites and policed by big business, has been shattered beyond repair.

The internet is a many-to-many medium, and those who write and comment here are not media insiders, nor are we the mob. We are something altogether new. We are the fifth estate, and we are forging a path through the miasma of technological change towards a more honest, democratic model of commentary -- alongside a lot of porn and some pictures of amusing cats.

The media revolution continues. Whatever comes next, the bloggers' battle cry must be "Permanent technological revolution".

Cory Doctorow's new novel about gaming and digital organisation, For the Win, is published by Harper Voyager (£14.99). You can register here for this Saturday's Blog Nation.

Special subscription offer: Get 12 issues for £12 plus a free copy of Andy Beckett's "When the Lights Went Out".

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

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Want to send a positive Brexit message to Europe? Back Arsene Wenger for England manager

Boris Johnson could make a gesture of goodwill. 

It is hard not to feel some sympathy for Sam Allardyce, who coveted the England job for so many years, before losing it after playing just a single match. Yet Allardyce has only himself to blame and the Football Association were right to move quickly to end his tenure.

There are many candidates for the job. The experience of Alan Pardew and the potential of Eddie Howe make them strong contenders. The FA's reported interest in Ralf Rangner sent most of us scurrying to Google to find out who the little known Leipzig manager is. But the standout contender is Arsenal's French boss Arsene Wenger, 

Would England fans accept a foreign manager? The experience of Sven Goran-Eriksson suggests so, especially when the results are good. Nobody complained about having a Swede in charge the night that England won 5-1 in Munich, though Sven's sides never won the glittering prizes, the Swede proving perhaps too rigidly English in his commitment to the 4-4-2 formation.

Fabio Capello's brief stint was less successful. He never seemed happy in the English game, preferring to give interviews in Italian. That perhaps contributed to his abrupt departure, falling out with his FA bosses after he seemed unable to understand why allegations of racial abuse by the England captain had to be taken seriously by the governing body.

Arsene Wenger could not be more different. Almost unknown when he arrived to "Arsene Who?" headlines two decades ago, he became as much part of North London folklore as all-time great Arsenal and Spurs bosses, Herbert Chapman or Bill Nicholson, his own Invicibles once dominating the premier league without losing a game all season. There has been more frustration since the move from Highbury to the Emirates, but Wenger's track record means he ranks among the greatest managers of the last hundred years - and he could surely do a job for England.

Arsene is a European Anglophile. While the media debate whether or not the FA Cup has lost its place in our hearts, Wenger has no doubt that its magic still matters, which may be why his Arsenal sides have kept on winning it so often. Wenger manages a multinational team but England's football traditions have certainly got under his skin. The Arsenal boss has changed his mind about emulating the continental innovation of a winter break. "I would cry if you changed that", he has said, citing his love of Boxing Day football as part of the popular tradition of English football.

Obviously, the FA must make this decision on football grounds. It is an important one to get right. Fifty years of hurt still haven't stopped us dreaming, but losing to Iceland this summer while watching Wales march to the semi-finals certainly tested any lingering optimism. Wenger was as gutted as anybody. "This is my second country. I was absolutely on my knees when we lost to Iceland. I couldn't believe it" he said.

The man to turn things around must clearly be chosen on merit. But I wonder if our new Foreign Secretary Boris Johnson - albeit more of a rugger man himself - might be tempted to quietly  suggest in the corridors of footballing power that the appointment could play an unlikely role in helping to get the mood music in place which would help to secure the best Brexit deal for Britain, and for Europe too.

Johnson does have one serious bit of unfinished business from the referendum campaign: to persuade his new boss Theresa May that the commitments made to European nationals in Britain must be honoured in full.  The government should speed up its response and put that guarantee in place. 

Nor should that commitment to 3m of our neighbours and friends be made grudgingly.

So Boris should also come out and back Arsene for the England job, as a very good symbolic way to show that we will continue to celebrate the Europeans here who contribute so much to our society.

British negotiators will be watching the twists and turns of the battle for the Elysee Palace, to see whether Alain Juppe, Nicolas Sarkozy end up as President. It is a reminder that other countries face domestic pressures over the negotiations to come too. So the political negotiations will be tough - but we should make sure our social and cultural relations with Europe remain warm.

More than half of Britons voted to leave the political structures of the European Union in June. Most voters on both sides of the referendum had little love of the Brussels institutions, or indeed any understanding of what they do.

But how can we ensure that our European neighbours and friends understand and hear that this was no rejection of them - and that so many of the ways that we engage with our fellow Europeans rom family ties to foreign holidays, the European contributions to making our society that bit better - the baguettes and cappuccinos, cultural links and sporting heroes remain as much loved as ever.

We will see that this weekend when nobody in the golf clubs will be asking who voted Remain and who voted Leave as we cheer on our European team - seven Brits playing in the twelve-strong side, alongside their Spanish, Belgian, German, Irish and Swedish team-mates.

And now another important opportunity to get that message across suddenly presents itself.

Wenger for England. What better post-Brexit commitment to a new Entente Cordiale could we possibly make?

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.