So, farewell then, 10 O'Clock Live

Even though I liked it, I have to admit it was a flop. But why did it fail?

Do you remember the heady days of January, when every billboard in the country was graced by the beatific smiles of Charlie Brooker, David Mitchell, Lauren Laverne and Jimmy Carr?

Back then, 10 O'Clock Live was Channel 4's white-hot hope. How could it go wrong? Four well-loved television personalities, each bringing along a pre-existing fanbase. A Tory-led government to boo at. The full might of the Channel 4 PR machine. Hell, More 4 even scrapped its nightly broadcast of The Daily Show so there was no stablemate to overshadow it (probably).

Despite all this, we have to conclude that 10 O'Clock Live, which ended its run last Thursday, was a flop. The programme which inspired it, the Alternative Election Night, attracted 1.4 million viewers. By its eighth show, 10OCL, as I've arbitrarily decided to call it now to save wear and tear on my typing finger, attracted 631,900 viewers (a 4 per cent audience share). There has been a conspicious lack of chatter about a second season.

What went wrong? Here are five answers.

1. Overhype

As I pointed out here, The Daily Show (my benchmark for a good satirical show) was rubbish for years. Jon Stewart's been doing his thing there for more than a decade now, so it's no wonder that he's got it down to a fine art.

10OCL, on the other hand, was given the poisoned chalice of wall-to-wall publicity in the weeks before its launch. Yes, they did several non-broadcast pilots, but that's very different from the real thing.

As CNN found to their cost when they tried a similar strategy for the launch of Piers Morgan's chatshow, whipping up this kind of hysteria means that anything less than the televisual Second Coming will feel like a disappointment.

2. The Twitter backlash

The producers had clearly read the Big Book of Social Media Publicity, too, because they decided early on to pitch for the show as a Twitter "event", complete with its own hashtag.

But -- and I don't mean to shock anyone here -- Twitter can be quite mean. In fact, one of its less winning qualities is its capacity to turn into an extended kick-a-thon for anything the hivemind finds wanting.

The instavitriol hobbled the show, giving many people I follow the feeling that judgement had been passed, and there was no need to return for future episodes (which improved dramatically).

3. The Question Time switch-off

The show's audience was presumably intended to be politically engaged youngish people, the kind who read Mitchell or Brooker's newspaper columns and might conceivably care about AV. But those people were already watching something made for them on a Thursday night: Question Time.

It boggles my mind to say it, but QT is huge on Twitter, and attracts a much more varied audience than other political shows. By scheduling 10OCL against it, Channel 4 ensured that a decent chunk of their audience only ever watched the first half of the show, then flipped over to see who Kelvin McKenzie was shouting at this week.

4. Going Live

What, exactly, was the point of it being broadcast live? I hardly count myself as one of the yoof any more, but even I rarely watch TV programmes when they're scheduled.

To prove my point, it's worth noting that 10OCL did very good business on Channel 4's online viewing service, 4OD -- something the broadcaster itself wheeled out when questioned about the disappointing TV ratings.

As far I can see, broadcasting it live simply increased the potential for cock-ups, rogue camera swoops (there were usually a few of these per episode) and stilted filler chat.

All we'd have lost if it had been pre-recorded on a Thursday afternoon is the chance for Brooker and Mitchell to take the piss out of the first editions of the rightwing papers, but that's not exactly a scarce resource given that I seem to hear their opinions more often than my closest family's.

5. Bitesized

In my review of the first episode, I wrote: "Next week, I hope they'll focus less on cramming loads of stuff into the show and let their undeniably talented line-up go off the cuff a bit more." Unfortunately, it didn't really happen. There was always a dichotomy between the bits (Carr's monologue, Listen To Mitchell) which were the right length for the format, and those which felt hopelessly compressed.

The panel discussions, chaired by Mitchell, were the worst offenders: most degenerated into: "Soundbite. Soundbite. Angry counter-soundbite. Tension-easing gag by David Mitchell. Chortling by the crowd. The end." At least one of the three guests usually ended up hardly saying anything at all.

So, farewell, then

So there you have it. Of course, there were other annoyances -- I never got used to seeing the crowd in shot, smirking behind the presenter's left ear, and Jimmy Carr's dressing-up sketches ploughed such depths of tastelessness I'm surprised they didn't end up drenched in magma.

But what makes the show's failure so annoying is that it was, despite all this, good. There isn't much topical comedy on telly, and after this, I doubt any broadcaster will be splashing cash around to try to change that.

I don't feel too bad for the presenters (they're hardly stuck for work), or the producers (the show was backed by Endemol, where I imagine the printer uses £50 notes instead of A4 paper). I do feel bad for the writers, who must be wondering why they slaved over a hot script for 14 hours a day to general indifference, as a result of someone else's bad decisions.

Anyway, it's gone now. And I, for one, will miss it.

UPDATE: Just heard from the Channel 4 press office, who say: "The series has just finished and no decision on its future has been made. Contrary to rumour, it hasn't been cancelled." Hardly cause for optimism among fans, but I suppose there's still a glimmer of hope.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Sienna Miller and Charlie Hunnam. Getty
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Rumbles in the jungle: highlights from the Berlin Film Festival

Upcoming releases include drama about a trans woman and an adventure in south America.

It was blisteringly cold for the first few days of the Berlin Film Festival but there was plenty of heat coming off the cinema screens, not least from Call Me by Your Name. This rapturous, intensely sensual and high-spirited love story is set in northern Italy in the early 1980s. The perky and precocious 17-year-old Elio (Timothée Chalamet) is drawn to Oliver (Armie Hammer), an older, American doctoral student who’s arrived for the summer to assist the boy’s father, an esteemed professor (Michael Stuhlbarg). Their friendship passes through stages sceptical, fraternal, flirtatious and hostile before arriving at the erotic.

Movies which insist that life was never the same again after that summer are a pet peeve of mine but this one is as ripe and juicy as the peach Elio snatches from a tree and puts to a most unusual and intimate use. (Think American Pie with fruit.) Luca Guadagnino has form as a chronicler of the holidaying rich, but his best-known films (I Am Love, A Bigger Splash) discovered trouble in paradise. In Call Me by Your Name, it’s all pleasure. A distant sense of sadness is signalled by the use of a few plaintive songs by Sufjan Stevens but what defines the picture is its vitality, personified in a star-making performance by Chalamet which combines petulance, balletic physicality and a new kind of goofball naturalism.

The clammy heat of the jungle, with all its danger and mystery, are strongly evoked in The Lost City of Z, a stirring adventure based on fact, which catapults its writer-director, James Gray (The Yards, We Own the Night), out of his usual sooty cityscapes and into uncharted South America in the early 20th century. Charlie Hunnam plays Percy Fawcett, a colonel who grudgingly agrees to referee the mapping of borders between ­Bolivia and Brazil on behalf of the Royal Geographical Society, only to be seduced by the legend of a city populated by a sophisticated civilisation. The film, which I will review in more detail next month, felt deeply satisfying – even more so than correcting American colleagues on the pronunciation of the title.

There was a less effective expedition movie in the main competition. Joaquim dramatises the journey of Joaquim José da Silva Xavier (aka Tiradentes) from colonialist stooge and hunter of gold smugglers to revolutionary icon. There is an impressive level of detail about 18th-century Brazilian life: rudimentary dentistry, a haircut undertaken with a machete. Joaquim’s severed head provides a posthumous introductory narration, presumably in tribute to the ultimate expedition film, Herzog’s Aguirre, Wrath of God, which featured a noggin that continued talking after decapitation. Yet the hero’s conversion to the cause of the exploited Brazilians is confusingly brisk, and the film feels both inordinately long and too short to have sufficient impact.

We remain in scorching heat for Viceroy’s House, in which the director Gurinder Chadha (Bend It Like Beckham) chronicles the events leading up to the partition of India in 1947. Hugh Bonneville and Gillian Anderson are Lord and Lady Mountbatten, pottering around being frightfully nice to the locals. Polite, lukewarm and almost entirely without flavour, the film closes with an uplifting romantic reunion that is somewhat eclipsed by the killing of an estimated two million people during Partition.

Away from the on-screen sun, it was still possible to feel warmed by two splendidly humane films. A Fantastic Woman is a stylish, Almodóvar-type drama about a trans woman, Marina (played by the captivating transgender actor Daniela Vega), who is subjected to prejudice and violence by her late partner’s family. Its Chilean director, Sebastián Lelio, made a splash in Berlin four years ago with Gloria, his comedy about a Santiago divorcee, but this new picture puts him in a whole other class.

The Other Side of Hope, from the deadpan Finnish genius Aki Kaurismäki, follows a bright-eyed Syrian refugee (Sherwan Haji) and the poker-faced Helsinki restaurateur (Sakari Kuosmanen) who takes him under his wing. Kaurismäki’s mixture of absurdity and altruism feels even more nourishing in these troubled times. On Saturday the festival’s top prize, the Golden Bear, went to On Body and Soul, a Hungarian comedy-drama about two lonely slaughterhouse workers. Still, Kaurismäki was named Best Director, while Lelio and his co-writer, Gonzalo Maza, won the Best Screenplay prize. Not too shabby.

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

This article first appeared in the 24 February 2017 issue of the New Statesman, The world after Brexit