So, farewell then, 10 O'Clock Live

Even though I liked it, I have to admit it was a flop. But why did it fail?

Do you remember the heady days of January, when every billboard in the country was graced by the beatific smiles of Charlie Brooker, David Mitchell, Lauren Laverne and Jimmy Carr?

Back then, 10 O'Clock Live was Channel 4's white-hot hope. How could it go wrong? Four well-loved television personalities, each bringing along a pre-existing fanbase. A Tory-led government to boo at. The full might of the Channel 4 PR machine. Hell, More 4 even scrapped its nightly broadcast of The Daily Show so there was no stablemate to overshadow it (probably).

Despite all this, we have to conclude that 10 O'Clock Live, which ended its run last Thursday, was a flop. The programme which inspired it, the Alternative Election Night, attracted 1.4 million viewers. By its eighth show, 10OCL, as I've arbitrarily decided to call it now to save wear and tear on my typing finger, attracted 631,900 viewers (a 4 per cent audience share). There has been a conspicious lack of chatter about a second season.

What went wrong? Here are five answers.

1. Overhype

As I pointed out here, The Daily Show (my benchmark for a good satirical show) was rubbish for years. Jon Stewart's been doing his thing there for more than a decade now, so it's no wonder that he's got it down to a fine art.

10OCL, on the other hand, was given the poisoned chalice of wall-to-wall publicity in the weeks before its launch. Yes, they did several non-broadcast pilots, but that's very different from the real thing.

As CNN found to their cost when they tried a similar strategy for the launch of Piers Morgan's chatshow, whipping up this kind of hysteria means that anything less than the televisual Second Coming will feel like a disappointment.

2. The Twitter backlash

The producers had clearly read the Big Book of Social Media Publicity, too, because they decided early on to pitch for the show as a Twitter "event", complete with its own hashtag.

But -- and I don't mean to shock anyone here -- Twitter can be quite mean. In fact, one of its less winning qualities is its capacity to turn into an extended kick-a-thon for anything the hivemind finds wanting.

The instavitriol hobbled the show, giving many people I follow the feeling that judgement had been passed, and there was no need to return for future episodes (which improved dramatically).

3. The Question Time switch-off

The show's audience was presumably intended to be politically engaged youngish people, the kind who read Mitchell or Brooker's newspaper columns and might conceivably care about AV. But those people were already watching something made for them on a Thursday night: Question Time.

It boggles my mind to say it, but QT is huge on Twitter, and attracts a much more varied audience than other political shows. By scheduling 10OCL against it, Channel 4 ensured that a decent chunk of their audience only ever watched the first half of the show, then flipped over to see who Kelvin McKenzie was shouting at this week.

4. Going Live

What, exactly, was the point of it being broadcast live? I hardly count myself as one of the yoof any more, but even I rarely watch TV programmes when they're scheduled.

To prove my point, it's worth noting that 10OCL did very good business on Channel 4's online viewing service, 4OD -- something the broadcaster itself wheeled out when questioned about the disappointing TV ratings.

As far I can see, broadcasting it live simply increased the potential for cock-ups, rogue camera swoops (there were usually a few of these per episode) and stilted filler chat.

All we'd have lost if it had been pre-recorded on a Thursday afternoon is the chance for Brooker and Mitchell to take the piss out of the first editions of the rightwing papers, but that's not exactly a scarce resource given that I seem to hear their opinions more often than my closest family's.

5. Bitesized

In my review of the first episode, I wrote: "Next week, I hope they'll focus less on cramming loads of stuff into the show and let their undeniably talented line-up go off the cuff a bit more." Unfortunately, it didn't really happen. There was always a dichotomy between the bits (Carr's monologue, Listen To Mitchell) which were the right length for the format, and those which felt hopelessly compressed.

The panel discussions, chaired by Mitchell, were the worst offenders: most degenerated into: "Soundbite. Soundbite. Angry counter-soundbite. Tension-easing gag by David Mitchell. Chortling by the crowd. The end." At least one of the three guests usually ended up hardly saying anything at all.

So, farewell, then

So there you have it. Of course, there were other annoyances -- I never got used to seeing the crowd in shot, smirking behind the presenter's left ear, and Jimmy Carr's dressing-up sketches ploughed such depths of tastelessness I'm surprised they didn't end up drenched in magma.

But what makes the show's failure so annoying is that it was, despite all this, good. There isn't much topical comedy on telly, and after this, I doubt any broadcaster will be splashing cash around to try to change that.

I don't feel too bad for the presenters (they're hardly stuck for work), or the producers (the show was backed by Endemol, where I imagine the printer uses £50 notes instead of A4 paper). I do feel bad for the writers, who must be wondering why they slaved over a hot script for 14 hours a day to general indifference, as a result of someone else's bad decisions.

Anyway, it's gone now. And I, for one, will miss it.

UPDATE: Just heard from the Channel 4 press office, who say: "The series has just finished and no decision on its future has been made. Contrary to rumour, it hasn't been cancelled." Hardly cause for optimism among fans, but I suppose there's still a glimmer of hope.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

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Hands across the pages: the stories of the world's most beautiful books

Meetings With Remarkable Manuscripts by Christopher de Hamel allows us to see inside the books most of us will never get the chance to open.

Some books are so old and valuable that most readers will never get to see them ­except when opened at a single spread in a glass display case. As Christopher de Hamel (the custodian of the treasure-house Parker Library at Corpus Christi, Cambridge) observes, even now that many rare books have been digitised, there is no satisfactory substitute for sitting at a desk and turning these ancient pages yourself, “touching hands” with their creators and the long-vanished world in which they lived.

Given that you generally need to be a ­palaeographer of de Hamel’s standing in order to do this, his handsome new book provides the next best thing. He has selected for our joint inspection 12 manuscripts, ranging in date from the late-6th-century Gospels of St Augustine to the early 16th-century Spinola Hours. These books have made very long journeys to their current locations in (mostly) high-security, temperature-controlled and restricted-access libraries and museums, crossing seas and continents, passing through many hands, and sometimes disappearing entirely from view for centuries.

The experience of reading this book is of sitting beside de Hamel as he describes the commissioning, making and subsequent history of these manuscripts and draws our attention to quirky or crucial details we might otherwise have missed. The book is lavishly illustrated but many of the images have had to be reduced from their real dimensions, and readers will find it useful to have a magnifying glass to hand, as de Hamel does when studying the originals.

As part of the immersive experience the author provides, we meet not only the books, but also the libraries and museums in which they are kept and the staff who oversee them. At the Kongelige Bibliotek in Copenhagen, he tells us, ordinary visitors are treated “with a care and patience I could hardly imagine in any other national library”, whereas the employees of the Morgan Library & Museum in New York are grim, bossy and humourless, while those at the Bibliothèque nationale de France are “inclined to fob you off with microfilm, ­especially if they suspect that your French is not up to arguing”. Once seated at a desk, de Hamel takes possession of the books, describing their bindings, dimensions and (in footnotes) their collation, in which the pages that make up a manuscript are itemised according to “a formula that looks at first sight as impenetrable as a knitting pattern or a sequence of DNA, but which is in fact quite precise and simple”.

Some of these books were created for personal and portable use, but others are extremely large and heavy. In a delightfully unsupervised room at the Biblioteca Medicea Laurenziana in Florence, de Hamel tries to pick up the Codex Amiatinus (circa 700), the weight of which the archaeologist Rupert Bruce-Mitford likened to that of “a fully grown female Great Dane”. Not to be outdone, de Hamel notes that “a 12-to-13-year-old boy is about the same”, and adds that it would have taken the skins of 515 young cattle to produce the 1,030 pages of parchment needed for this huge Vulgate Bible. It began its life in what is now Tyne and Wear, copied from a Bible brought back to England from Rome in 680 by two monks called Benedict and Ceolfrith. It was in fact one of three copies, two of them commissioned for the twinned abbeys of Wearmouth and Jarrow, and a third to be lugged back to the papal court in Rome, “the first documented export of a work of art from England”.

Unfortunately, Ceolfrith died en route in central France and the book vanished from history for over a millennium, not least because someone altered its dedication page. It appeared, unrecognised, in the inventory of a Tuscan monastery in 1036, but was not identified as Ceolfrith’s lost copy until 1887. Quite how it ended up in the monastery is not known, though de Hamel wonders whether the monks accompanying Ceolfrith paused at Monte Amiata on the onward journey to Rome and then decided to settle there.

The detective work in tracing the history and provenance of these manuscripts is an essential and enthralling element of de Hamel’s book. Another extraordinary survival is that of The Hours of Jeanne de Navarre, found literally underfoot by a French soldier in a railway siding at Berchtesgaden Railway Station in 1945, after Hitler’s Alpine retreat had been overrun by Allied forces. Created for the eponymous French queen in the second quarter of the 14th century, the book passed through several royal hands, including those of Joan of Navarre, the second wife of Henry IV of England. It then spent three centuries at a Franciscan nunnery in Paris, before coming on to the collectors’ market. Bought by Edmond de Rothschild in 1919, it was subsequently stolen by the Nazis and possibly entered Hermann Göring’s personal collection.

The significance of these books is not merely palaeographical, and de Hamel proves equally well versed in medieval genealogy, and religious and social history. He provides enlightening accounts both of the production of the books and of the ways in which they were used: sometimes to teach royal children to read, sometimes as a way for the aristocratic laity to commune with God without the intermediary of church and priest. He describes the physical demands of being a scrivener or illuminator, and a fascinating chapter on the “Hengwrt Chaucer” carefully weighs the evidence identifying the individual who created this c.1400 copy of The Canterbury Tales.

The author challenges the received wisdom, declaring himself unimpressed by the much-vaunted artistry of The Book of Kells: it may contain the earliest painting of the Virgin and Child in European art but “the baby is grotesque and unadorable, with wild red hair like seaweed [and] protruding upturned nose and chin”. He evidently prefers the mid-10th-century Morgan Beatus, which warns of an apocalypse that seemed at the time all too imminent and includes an enchanting Adam and Eve, “brightly pink like newly arrived English ­holidaymakers on Spanish beaches”. As these quotations demonstrate, de Hamel’s book may be a work of formidable scholarship but it is also, thanks to the author’s relaxed and informal style of writing, eminently readable and very entertaining.

Peter Parker is the author of “Housman Country: Into the Heart of England” (Little, Brown)

Meetings With Remarkable Manuscripts by Christopher de Hamel is published by Allen Lane (640pp, £30)

This article first appeared in the 22 September 2016 issue of the New Statesman, The New Times