For God's sake . . . this isn't offensive
The British Humanist Assocation's census campaign adverts were rejected by billboard companies. Why?
By Helen Lewis Published 04 March 2011 13:02
The British Humanist Association hasn't had the smoothest ride in its attempt to spread the atheist word through advertising.
In 2009, it was advised by the Committee of Advertising Practice to add the word "probably" into its bus campaign slogan declaring: "There's probably no God. So stop worrying and enjoy your life." According to the committee: "The inclusion of the word 'probably' makes it less likely to cause offence, and therefore be in breach of the advertising code."
Now, the pesky atheists are in trouble again -- they were told that their new campaign was too offensive to run on railway station billboards. So what crime against God and good taste have they committed this time?
Well, the association is trying to persuade non-believers to declare themselves as such on the census form, so it will be a more accurate representation of the religious/non-religious make-up of the country. It's an important point. The 2001 census's figure of 71.8 per cent of Britons being Christian is often invoked by policymakers in debates over, for example, faith schools. (And yes, that's the same census where 390,127 people said they were Jedis. When will their faith school needs be taken in account, eh?)
According to this blog post by the New Humanist, the association came up with the slogan: "If you're not religious, for God's sake say so." And that's what seems to have caused the trouble, with the companies which own the advertising space telling them the phrase "for God's sake" could cause "widespread and serious offence". The amended tagline now reads, "Not religious? In this year's census, say so."
I asked Andrew Copson, chief executive of the BHA, who had made the decision to reject the adverts. He said the BHA was told by CBS Outdoors, who administer billboards in stations, that its "franchise partners" had rejected them. (I called CBS Outdoors to check this, but their press office haven't got back to me yet.)
As Paul Sims points out on the New Humanist's blog, it seems a very odd decision. Pro-religious adverts, such as those for the Alpha course (a Christian programme), the Christian Party and the Trinitarian Bible Society, have recently appeared on public transport. "The Trinitarian adverts said 'the fool hath said in his heart, there is no God'," Copson told me. "That seems more offensive, if you want to look at it that way! It's ridiculous."
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89 comments
Given that this God is only interested in saving 1/3 of his children (following the justification by faith notion), I'm wondering why anyone is interested in honoring this guy's whims anyway...? Life with Aesop, Ghandi, Socrates, and Anne Frank, and all the other badddies he rejects, is much more interesting...
There is no god. Get over it.
This article seems a bit disingenuous.
"The fool hath said in his heart, there is no God" is a quote from the old testament (maybe some of the oldest marketing?). Using "for God's sake" on the other hand is (technically) a sin in at least the Abrahamic religions, and it's this fact about it that gives that idiom its currency.
Obviously context is everything with this. Most of the time I'm sure there are few people who would find "for God's sake" offensive. On the other hand, you've got the particular situation here where it is used by a group who reject the very basis for its offensiveness against the people who (are supposed to) find it offensive.
As a non-religious person myself, I'm sure we could find a better slogan to use that could not be interpreted as a snipe at the religious.
'It was inferred by your claim that atheists have no proof of God's non-existence.'
So when atheists admit (and sensible ones often do) that they have no formal proof that there is no deity, they are claiming the existence of a deity.
Isn't the internet wonderful? Richard, Polly, you must be so proud of the brood you raised.
I'm glad you clarified that moronamid.
For God's sake is a well used term these days to express urgency. The vast majority of people use it with non-religious connotations. Furthermore, the "fool hath said" quote is quite offensive. It in effect implies that all atheists are "fools". And it has no other meaning, unlike for God's sake.
And frankly, you can make up any religion and thus what you will be offended by. As a deeply pious acolyte of the flying spaghetti monster, it offends my religious sensitivies that pasta adverts are allowed on TV. As a result, to stop my religion being offeded, I demand that all Dolmio adverts are banned.
Nothing should be dominated by the baseless and irrational beliefs of anyone.
Keir:
"Atheism...has no validity because there is no formal proof of it".
As opposed to....? Do you actually have the proof there is a god???
The least you could do is share your astounding discovery to the world!!
My dad says god in Russian is bog.
It's not used by Christians. Not in public, anyway. If others wish to make a rod for their own backs, that is their own affair.
Christians aren't offended at atheists, because they can't find one.
What started the whole inquisition episode was democratic forms of religion. And NS readers should not need to be reminded that the bloody inquisition have never been wound up.
@Keir: No, the onus is on the supporter of a position to prove its validity. Insisting that atheists provide proof of a deity's non-existence is just another way of weakly trying to prop up the argument that a deity exists.
In other words, why should we believe in the existence of a deity without proof?
"There's probably no God. So stop worrying and enjoy your life."
Ok, Richard. So what can I now do that I couldn't? What can I now do that I an Anglican or Methodist can't do? Steal? Surely not. Bump off a few irritating neighbours? Of course not. Get bladdered? Shurely not, y'r honour. And you don't approve of drugs, being a good biologist. Adultery? Well, evn those prim Catholics sort of say ok to that, as do most of the denominations. So what difference does this absence make?
Given that you have been constructing several strawmen of your own regarding atheists you do indeed have a nerve Keir.
At the British Jedi Foundation, we too were refused billboard advertising when we tried to run the slogan "We just don't give a Sith."
Which is annoying. We meditated for hours in council to come up with that pun.
@Alex (snap)
And what is the *zing* in "for God's sake" that makes it carry that sense of urgency? It's that you're invoking the highly-loaded G-word. You could try it yourself: "For my dog's sake..." lacks panache and is confusing, "For the sake of providing accurate census information that will allow us to assess the prevalence of Atheism in the UK..." is more factually on-the-money, but could stand to be snappier.
You could absolutely contrive to make up a religion that would find any advert offensive. You may (arguably) have as much of a leg to stand on in terms of justifying your offence in a court as a Christian, Muslim or Jew might in this case. However, aside from what you propose being dishonest (unless you mean to brainwash yourself into actually BELIEVING your made-up religion), the big difference here is that whoever made this decision already knew that there are many religious people in the UK who would likely find the sign offensive.
@Alex Baldwin
Isn't calling people fools likely to also cause offense? I think most people would be able to work out that one.
If I were to create a billboard advert with exactly the same message but for atheism (like "People who believe in God are idiots"), what are the chances that it would be allowed?
There is no God, otherwise there would only be one Religion and one Supreme Being. But we have more 'gods' than are sustainable.
The Supreme Being would not have left it to humn imagination and invention.
Question: Where do dead souls go, and what do they do with their time all eternity?
They're Orthodox. That figures.
'There is no God, otherwise there would only be one Religion and one Supreme Being.'
Maybe there is.
'Where do dead souls go, and what do they do with their time all eternity?'
Do whatever it is humanists think can be done here if there's probably no God?
@Jamie
I'd say offensiveness in terms of "that guy called me an idiot" is different from "that guy is blaspheming against my God". In terms of "allowed" or "not allowed", this is a decision by a billboard company so I don't hold them to the same sorts of standards of consistency etc. that I would if this was happening in court.
I am personally glad that they went with a less divisive message, though I think they could have come up with something more clever that *didn't* seem calculated to offend. I posted my comment here to point out Helen Lewis Hasteley was being disingenuous by pretending that she couldn't see why somebody might find the original wording offensive.
RE: The whole "fools" thing. I think that if you reckon you occupy a truly superior position to somebody then you probably shouldn't care that much about whether they think you're a fool or not. Neither should you be fighting for the right to stoop to their level.
Oh dear! Back to the tea-pot again!
Keir:
I have no proof that there isn't a tea-pot orbiting the earth either, but nobody in their right mind would ask me to prove that it doesn't exist.
Why are you asking atheists to prove that the fruit of your imagination doesn't exist??
You do not make any sense my friend.
The sentence used simply makes use of the phrase to imply urgency and intends to be snappy, not to offend the religious.
I see your point, other (well named) Alex, but nonetheless I do not regard the fact someone has a religion as a reason to withhold "offensive" language.
I am offended every time I read religious adverts. The Alpha course in particular, as it appeals to the vulnerable and the deluded,makes me very angry. Who cares about atheists being offended by religious drivel and lies?? No one.
In a secular state, public places shouldn't be used to spread irrational nonsense in a the name of a religion.If some of this nonsense was pronounced without the protective label of "religion", they simply wouldn't be tolerated. for example the "bible bashers" screaming lunacies in the street as you are going about your business,I found totally obnoxious and unacceptable. If they were not talking in the name of a religion, they would soon be carted off by the Police or, better, by the "white coats" to the local loony bin.
But no! We are expected to RESPECT these lunatics and let them rant. I wonder if atheists would get permission to have a go at explaining why there is (probably) no god, in the street, to passers-by . Most probably not.
The way religion is protected in this country makes a mockery of the idea of a secular state where reason and sanity is supposed to prevail.
We have 2000 years to catch up for freedom of expression and still we can't put a bloody advert on a bus!or should we be grateful they have stopped burning us at the stake?
An atheist once asked a religious man, "What if after living a religious life you die and find out there is no God?"
And the religious man replied with a question of his own, "What if you live an unreligious life and die only to find out that there is a God?"
'No, no. It was invented to convince everyone that, if there is no hell, there damn well ought to be one.'
'Hell is other people' as the internet confirms : )
Keir:
You seem to think that myself and Nicola are misunderstanding your argument. Maybe you just fail to make any sense in your posts? You seem to be in a right muddle.
The use of churches for baptisms, weddings and funerals is just a tradition. Many people do not realise there are alternatives to churches for such occasions (not baptisms obviously). It is up to the Humanists to campaign and publicise alternatives. Obviously a church makes a nice setting difficult to beat.
Most people are atheists but do not declare it. Why? it beats me. Scared to upset their relatives? More likely they just don't care enough to make a stand.Pathetic!
Why are some of you questioning the divine? I am here for all to see.
This non-story is being spun like crazy for the sake of publicity. I've had a look at the blog post now and found this:
'The adverts, say the BHA, were rejected by the companies for two reasons: "they were concerned that the use of the phrase ‘for God’s sake’ would cause widespread and serious offence and they also did not wish to take adverts relating to religion."'
Can't they just change it to 'for goodness sake, say so'? That makes more sense anyway, surely?
You could stand by it as a publicity exercise if it wasn't ridiculously self-defeating. The mission here is to ostensibly (and let's give them that) get the non-religious people who currently tick "Christian" to instead say they are not religious. Seeing as those people currently identify with Christianity, you probably want to be coaxing those people over to your side, rather than driving a wedge between you.
The problem with the census question is that "none" feels like a weird answer to give to something that you've probably spent a lot of time thinking about. That's why you get loads of low-frequency and joke responses. A better campaign would be to try to get "Secularist" on the form as a response. That would be open to both believers and non-believers who think that religion should be a private thing.
Trust me, we don't say jings, crivvens, or, indeed, help ma boab in Glasgow.
I expect you to greet this fact with the following phrase:
"Cor blimey guvnor, I'd best get down the apples and pears and have a butcher's at me picalilly"
See what I mean?
On topic:
It's all rather depressing that we can't invoke the name of a non-existent deity to draw attention to the non-existence of the deity. Would it have caused so much offence if it was "for Zeus sake, say so"?
The above being directed towards Yorkshire Lass, of course.
"First up, it's not my responsibility to protect you from what William is saying. Some of it I would disagree with, some of it I think is actually right, but these things are so very easy to ignore if they bother you!"
And yet half this comment page is taken up by you wringing your hands about how William's side *might* take offense and therefore we should shut up and go away to come up with a different slogan, while they continue putting up billboards that openly insult us.
The irony of *you* asking for a demonstration of a double standard is a bit much.
'the onus is on the supporter of a position to prove its validity'
You've gone beyond that, here. We are now placed in the truly wondrous, trance-like realm of modern atheism, that the likes of Russell and Ayer would just not believe. We have the proposition that atheists, because they admit they cannot prove their thesis that a deity does not exist, thereby propose that a deity does indeed exist. 'Topperfalkon' says so. Don't argue, for God's sake, even if you think it's all a farce, or incipient insanity.
Richard Dawkins, 'fess up. You're a believer, after all. 'Topperfalkon' says so. Either that, or come and sort him out. He'll listen to you.
'I have no proof that there isn't a tea-pot orbiting the earth either, but nobody in their right mind would ask me to prove that it doesn't exist.'
They might do. Some careless astronaut might have left a teapot behind, though more likely, a coffee pot. If they can screw up Hubble bigtime, they can do anything.
But nobody's asked anyone to prove anything that they have claimed. Some have asked for proof of what has not been claimed, which may seem rather closer to being out of one's right mind.
Do you actually have the proof there is a god???
No. Should I have?
Hundreds of thousands of people (a lot of them atheist's taking the mick) put Jedi in the last census. This seems more fun and interesting to me.
What the Humanists are trying to do is evangelize, they want people to sign up to their faith. Not going to church or proclaiming a god does not really make you an atheist since a lot of people just don't think about it, they live a life of good morals and happiness, and when death comes it will be seen (or unseen) what happens then.
This is evangelism, simple, Humanism is a religion and this attitude and wish for people to sign up to it's institution and label shows that. They need to get over themselves and if they believe this is all the life they have they should focus on living it.
'You seem to think that myself and Nicola are misunderstanding your argument.'
Nothing so innocent. You two need public health warnings on your posts.
What a nerve I've got, daring to separate an atheist from a straw man. I'm lucky not to be burned at the stake. Skeptics must be permitted carte blanche to misrepresent religions as they see fit, but woe betide those who attempt to correct them.
'Alleluia!'
We all know the meaning of Christ's cross.
This discussion all seems very, very daft!
The critical point is as follows:
"The amended tagline now reads, "'Not religious? In this year's census, say so.'"
The BHA wish people to answer accurately and not just put 'Christian' if they are, in truth, Humanist (and presumably Atheist/Agnostic/Jedi/whatever?).
The approved ad is succinct and to the point. Surely a good starting point for any Humanist/atheist?
The tag which was rejected contains a phrase which may be common in everyday speech, but has it's origin as a 'sinful' or 'forebidden' proclaimation. It probably gained 'power' for this 'forebidden' quality. Other's like 'ffs' are also common, but do retain the capacity to offend. Just because something is commonplace, it's doesn't mean no-one should be offended anymore.
Whilst it personally made me smile, I wouldn't have approved it. It's not very funny and it's foolhardy to press such a point, when the approved tagline works perfectly for the purpose of the correct census entries.
Several of the atheist/Humanist commentators here sound every bit as cranky, intolerant and irrational as the most loony 'bible bashers' going. These issues are not black or white, otherwise there would only be 'us' and 'them'. The existence of multiple religions and (variations of) non-believers must prove that if nothing else?
If you are personally so secure in your own beliefs, I fail to see your need to get so worked up about explicitly religious ads. Just ignore them or campaign against them directly if you feel insulted, or otherwise let them get on with it. If you want to be recognised, accepted and respected for your own beliefs, lead by example?
As a final point, besides all this, personally I'm more concerned the census information is being compiled by an arms dealer!
@qaz
That's fine, just ignore the rest of the comment that didn't fit in with your agenda.
I don't think it's constructive to treat this like a battle with "sides". I think that actually carries with it some of the worst problems with religion. Also, I don't think it's wrong for me to hold "our side" (euch) to a higher standard. After all, we are *supposed* to be the enlightened ones.
"What if after living a religious life you die and find out there is no God?"
Presumably one never finds that out- or finds anything out. But what will one have lost by living a religious life without deity? It depends on the religion. If one has flagellated oneself, fasted, prayed ceremonially five times a day, attended confession and mass, all in order to placate a deity, it's all been a great pointless waste of time and energy, nervous as well as muscular. But if one has been kind, honest, fair, merciful, exercised patience, self-control and usefulness, one will have avoided personal trouble and made one's home and local society better. Surely the first purpose of religion is to make life better, here and now.
No, Ellis: the Humanists are NOT trying to evangelize. We simply want people to answer the question in the knowledge that it will be used as a basis for policy by the Government in matters like faith schools, subsidies to religious groups, contracting out public services to religious organisations and so on - just like the 2001 census. Yet the question used then and to be used again roped into the Christian fold all sorts of people who in no proper sense could be called Christian: the Office of National Statistics was actually pleased to report in a paper to Parliament that it counted as Christian people who had no more connection with Christianity than that they had been baptised in infancy or had got married in church! With the huge majority of the public against faith schools, most of these people would certainly want to think about their answer in the Census if they knew that a weak cultural affiliation to the church would be used to justify stronger religious influence in education. For more such examples see http://census-campaign.org.uk/
And BTW Humanism is not a "faith", which implies wilful belief despite the (lack of) evidence. It is not an “-ism” - it has no source book of unquestionable rules or doctrine. You don’t ‘convert’ to Humanism and then have to take the rough with the smooth. Instead, most people become humanists without contact with any humanist organisation or even necessarily knowing the word. Rather, Humanism is a label for a range of beliefs and attitudes. To the extent that your beliefs and attitudes do or don’t coincide with that range, then the label humanist is more or less appropriate for you.
''Hell is other people' as the internet confirms : )'
:) One might be forgiven for thinking so. But the real world is better than cyberspace tends to be. People write things anonymously that they would not do speaking to one's face. Certainly, the behaviour displayed by humanity when religion is discussed is way beyond what would be acceptable in ordinary society. But then, most religious people are actually worse than 'pagans'. They really are a bitter foretaste of hell, if it exists.
God’s Wrath Against Sinful Humanity
18 The wrath of God is being revealed from heaven against all the godlessness and wickedness of people, who suppress the truth by their wickedness, 19 since what may be known about God is plain to them, because God has made it plain to them. 20 For since the creation of the world God’s invisible qualities—his eternal power and divine nature—have been clearly seen, being understood from what has been made, so that people are without excuse.
21 For although they knew God, they neither glorified him as God nor gave thanks to him, but their thinking became futile and their foolish hearts were darkened. 22 Although they claimed to be wise, they became fools 23 and exchanged the glory of the immortal God for images made to look like a mortal human being and birds and animals and reptiles.
24 Therefore God gave them over in the sinful desires of their hearts to sexual impurity for the degrading of their bodies with one another. 25 They exchanged the truth about God for a lie, and worshiped and served created things rather than the Creator—who is forever praised. Amen.
26 Because of this, God gave them over to shameful lusts. Even their women exchanged natural sexual relations for unnatural ones. 27 In the same way the men also abandoned natural relations with women and were inflamed with lust for one another. Men committed shameful acts with other men, and received in themselves the due penalty for their error.
28 Furthermore, just as they did not think it worthwhile to retain the knowledge of God, so God gave them over to a depraved mind, so that they do what ought not to be done. 29 They have become filled with every kind of wickedness, evil, greed and depravity. They are full of envy, murder, strife, deceit and malice. They are gossips, 30 slanderers, God-haters, insolent, arrogant and boastful; they invent ways of doing evil; they disobey their parents; 31 they have no understanding, no fidelity, no love, no mercy. 32 Although they know God’s righteous decree that those who do such things deserve death, they not only continue to do these very things but also approve of those who practice them.
The BHA was asking people for the sake of God to be honest. That some, who believe in a God, might find such encouragement for honesty objectionable is shocking but for many of us, used to the dissembling and disingenuous of some believers, it is not altogether surprising. Beware non-believers the company you keep if you do not answer the census honestly. Tell the truth, please.
I am living proof that these atheists don't know what they're talking about.
The BHA was asking people for the sake of God to be honest. That some, who believe in a God, might find such encouragement for honesty objectionable is shocking but for many of us, used to the dissembling and disingenuousness of some believers, it is not altogether surprising. Beware non-believers the company you keep if you do not answer the census honestly. Tell the truth, please.
Sorry, Keir, but this:
"The truth is, there very few atheists, if there are any at all."
Is absolute nonsense.
I never would have recommended the “for God’s sake” quip. You're not accepting the current reality that the ads can be refused for being "offensive." Yes, that rationalization is ridiculous, but you can either get into a distracting argument about it, or you can get the essential message you want out to the public. At this late date, which is important? Using that phrase does two self-defeating things:
1. It’s not very funny even if you get the irony, so it’s not worth the “offense” that people might genuinely feel or just pretend that they feel in order to justify banning the ads. There are powerful money interests invested in keeping the census artificially skewed toward religiosity. Don’t help them obstruct a more accurate response from the public.
2. Irony is lost on many people. It confuses them. Write these ads as if the people who read them are half asleep and not too bright even when they’re fully awake. Keep it simple and to the point. It’s a mathematical necessity that half the people in the world are below average intelligence, and average for our species really isn’t very smart. Those who go through life half asleep and not too bright are probably the people you want to reach with these ads. They’re the ones who automatically check off the religion of their parents even though they themselves don’t practice it, or don’t even believe it. If you confuse them with irony, they disregard the whole thing.
'This discussion all seems very, very daft!'
Daft? Maybe that should read 'dastardly'? To the wise and the wary, it doesn't seem daft. You see, folks, it's all of a piece. Why do Greek and Russian Orthodox call themselves Orthodox? Because they are anything but orthodox, as a check on their beliefs will reveal (though they are often reluctant to reveal them). With Catholics, they are inheritors of those Peter warned are those who 'secretly introduce destructive teachings'; so if Russian Orthodox call God 'Old Boggy', or even 'That Bastard', there's no surprise at all, at all.
Constantine, you see, realised that hammering Christians just didn't work. He took note of a heretic who warned, 'The blood of the martyrs is seed.' He said, in finest Latin of course, "If you can't beat 'em, join 'em." And so the Great Fake Church began, gathering up converts by use of the sword and the fire, the fire mostly for copies of the Bible, which became, to the toiler in the field, virtually closed for a whole millennium, until people read it again and realised that they had been completely had, over a barrel, so to speak. And in the far north of Russia, Constantinianism is alive and kicking, kicking people into mental subservience, however mild.
Because the Great Fake Church did not lie down and die, as it should have done. Constantine the tyrant is indeed right there on your census form, that you must read, you must fill in. And I am not for a moment going to advise you not to fill it in. But I am going to explain why the census form is seriously defective, seriously discriminatory. And maybe then Mutley will call back with another insult. And maybe then BHA supporters will realise that they are shouting from the sidelines.
Turn to page 8, Q.20 of the questionnaire. Most of the religious pick their religion, Buddhist, Muslim, Hindu, Sikh. Hindus are Hindus, Sikhs are Sikhs, Shi'ites have agreement with Sunnis on basic issues. But the enormous upheavals of British and European history, that followed the re-discovery of the Bible, that were not engaged in lightly, that led to many martyrs, are treated as if they never happened. Polar opposites of cosmic significance are combined into one; 'Christians' have a single box to tick, whether they believe the Catholic canon that tells them that Protestants are cursed, or whether (far more likely) they are Protestants who necessarily believe that Catholic teaching is spiritually fatal. And even an impartial observer cannot agree that both of them are right.
Of course, there is a census option to fill in 'Any other religion' with 'Christianity', though quite what the govt. computer will make of that is anyone's guess.
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