Gavin Kelly

Economics, politics and the reality of the 'squeezed middle'

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The coalition's woes with women

For the Liberal Democrats there is both extreme risk and a glimmer of opportunity.

If you want to see a fearful expression, talk to senior coalition members about shifting patterns of support among women voters. Call it a cold-sweat, or a premature onset of mid-term jitters -- they are distinctly, indisputably on edge. Which is odd, at least on the face of it, given that the Conservatives -- if not their Coalition partners -- are currently polling at broadly similar levels of support to the last election. So what explains this onset of nerves?

To help answer that question the Resolution Foundationasked Ipsos MORI to undertake a detailed analysis of voting intentions in the first half of 2011 compared to the 2010 general election result. The findings are striking - and they reveal one thing beyond doubt: when it comes to support amongst women, the Coalition does have reason to be anxious, even if some of the recent comment on this issue has been overblown.

Source: Ipsos MORI
Base: 10,211 GB adults aged 18+, 19 March-5 May 2010; 7,176 GB adults aged 18+, January-July 2011

Of course, it's important to tread very carefully when talking about the so-called women's vote (itself a meaningless phrase -- when do you ever hear politicians talking about the "men's vote"?). Sensible generalisations can rarely be made about half the electorate. Nor do the headline figures stand up the contention that a dramatic gender gap in electoral support has opened up. Most people, regardless of gender, care about the same issues -- jobs, inflation and living standards; crime; immigration and the NHS.

And the impact of age, class, occupation and geography often trumps that of sex in explaining differences.

But make no mistake, and despite all the caveats, some shifts are occurring. It's well established that at the last general election, women were on average more likely to vote for the Liberal Democrats than men (26 per cent v 22 per cent), as well as Labour (31 per cent v 28 per cent).

Less understood and more interesting are the staggering variations that exist underneath these headline figures. Women aged 25-34 were more likely to vote for Labour than the Conservatives (11-point lead) whereas C2 female voters (of all ages) were dramatically more likely to back the Conservatives than Labour (by a remarkable 17 points), fully reversing Labour's towering 18 point advantage among the same group in 1997.

Following the 2010 election, during the early and easy days of the Coalition, Tory support climbed among women, reaching a commanding 45 per cent in one poll at the end of 2010, hovering just below 40 per cent in others, compared to around 34 per cent of men. Since then the Tories' lead amongst women has fallen, dropping below that of men in many polls.

Perhaps more noteworthy is that overall levels of 'approval' for the Coalition have fallen to 25 per cent among women, 8 per cent lower than for men. Just 13 per cent of women feel that the Conservative Party is the party which is closest to women and best understands and reflects their views; plummeting to 7 per cent for the Lib Dems. When it comes to their personal ratings both Cameron and Clegg have a deficit of 6 per centamongst women compared to men. No wonder Downing Street strategists -- both Conservative and Lib Dem -- are jumpy.

Given that these headline findings about "women's attitudes" inevitably conceal more than they reveal it is vital to get a more granular account of changes in political support amongst different groups of women. To make a start at this we can break down levels of support in 2011 by age and social class compared to those in the 2010 election (admittedly still very broad and crude categories).

The results are intriguing. In terms of social class we see that both the Tories and Lib Dems have haemorrhaged support amongst C2 women (typically skilled manual workers), often key voters in swing seats. In contrast the Tories have actually gained support amongst female AB voters (professional and managerial), and seen their support hold steady amongst male C2s.

The Lib Dems have performed even worse amongst female ABs than other classes. They also show that the proportion of women aged 18-24 who support the Tories has declined from an already low 30 per cent at the General Election to just 18 per cent in 2011, while support among the same group for Liberal Democrats has collapsed from 34 per cent to just 8 per cent, meaning the coalition has succeeded in losing 38 per cent of its support among this group. To be clear, male voting intentions have also moved in the same direction but to a lesser extent.

 

Source: Ipsos MORI
Base: 10,211 GB adults aged 18+, 19 March-5 May 2010; 7,176 GB adults aged 18+, January-July 2011

There are plenty of potential explanations for these shifts -- though very little hard evidence as to which is most telling. Much of the media comment earlier in the year focused on some of the Coalition's unfortunate symbolic moments which have pierced the public consciousness -- from David Cameron's "Michael Winner moment" during PMQs to Ken Clarke's linguistic contortions over rape.

More recently the focus has switched to the way in which the deteriorating economic situation is impacting on many women, particularly those on low-to-middle incomes. Over the last quarter unemployment increased by 38,000, with 21,000 being women. Female unemployment had already risen by 76,900 over the last year - with the number of women out of work now 1.05 million, the highest since the spring of 1988 - and the forecasts are that female unemployment will continue to rise as women are disproportionately suffering due to their higher concentration in the public sector. Qualitative research suggests that women are more inclined to be pessimistic about the economy and feel they are more likely to lose out as a result of cuts. On top of this, particular groups of women -- such as those in their 50s -- are being faced with major shifts in their pension age that they weren't anticipating, causing real concern.

As Ben Page of Ipsos Morri says, "Women, and working class women in particular, are shifting away from the government, reflecting the fact that they are hardest hit by both the recession and cuts in public spending."

Given the wider economic context of falling wages and rising prices you might think it is a uniquely dumb moment to be making it more difficult for households to sustain two people in work by withdrawing childcare support. But that is what is happening.

As leading welfare expert Donald Hirsch has pointed out, April's cut in support from 80 per cent to 70 per cent of eligible childcare costs may not sound all that much to some people - including ministers. Not, that is, until you work out what it means for the many families with young children struggling on low wages who will be most affected. A couple with two young children paying out £200 a week in childcare will need to find an extra £20 a week to recoup this lost tax-credit income. That's £1,000 a year of post-tax income.

What does this imply for their pre-tax earnings? To recover the full £1,000 they'd have to earn an extra £3,700. Fat chance. Many women are likely to conclude that work simply doesn't pay.

Some straws in the wind suggest these changes may be starting to take their toll. A poll out last week reported that the high costs of childcare were leading high proportion of low-income parents to consider reducing their hours or give up work; whilst another recent report found the number of families getting income from a second salary has fallen from 36 per cent in May this year to 30 per cent in August. Median monthly net family income dropped by two percentage points over the same period - the main determinant being an 8 per cent drop in women's incomes while men's incomes rose.

And now the mistake on childcare policy looks set to be compounded. As was first flagged up in spring, and has been back in the news over the summer, there are further changes in the pipeline - as childcare support gets integrated within the universal credit, making employment even less worthwhile for many working mothers. (Note that when it comes to childcare it is low-earners who will bear the brunt of reduced support, the tax-relief going to higher-earners via childcare vouchers remains unscathed by the Coalition).

Stir into this cocktail the proposed abolition of Child Benefit for higher rate tax payers scheduled for 2013, the most aggrieved victims of which will be women in single-earner households living on just over £40,000. Their outrage will be given added piquancy if this coincides -- as is widely tipped -- with the abolition of the 50p tax rate, benefiting the richest 1 per cent of earners, the majority of whom are, of course, men.

Clearly all this gives Labour a lot to aim at -and there has been no-shortage of tactical attacks. Labour's polling position has strengthened, especially among C2 women. But they are yet to convert improved poll ratings based on protest into solid support, and still need to grapple with the deeper sociological and economic changes in UK society that will reshape the nature of the electoral coalition required to win in 2015.

For the Liberal Democrats there is both extreme risk and a glimmer of opportunity. The risk, of course, is that their shattered support among working women continues to act as an anchor on their overall levels of support as the party soaks up blame for unpopular decisions. The opportunity as they see it is to rebuild some of their bedrock support by differentiating themselves on issues thoughts to appeal to key groups of women. Senior Lib Dem strategists are seized of the need for this and see "our catastrophic loss of support amongst working women, especially C1s/C2s, as perhaps our biggest electoral challenge", more so even than the collapse amongst 18-24s who tend to vote less. "If we are not seen as a party of mainstream working women we are nowhere."

Expect senior Lib Dems to use their Conference to package their flagship policies on tax-allowances, part-time students, and shared parental leave to make this point. And don't be surprised to see them playing up what they see as the social conservatism of both main parties -- whether it be Nadine Dorries on the right, or the mis-firings of Blue Labour on the left, as evidence that they are more in tune with the mood of mainstream women.

The reality, though, is that in times like these, economics tends to dominate. As senior Lib Dems concede, the party has little chance of getting a hearing if the Coalition's agenda -- particularly on issues like childcare - is seen as another threat to living standards. Which explains why they view further proposed cuts to childcare with escalating levels of anxiety, and why Nick Clegg has inserted himself in key Whitehall discussions on the future of the childcare tax-credit.

Clegg will no doubt find that fights like these -- with spending implications - are the toughest. Unfortunately for him they are a key litmus test for his ability to improve the lives of low-to-middle income working mothers. Cuts to childcare support are hitting working women where it hurts at the worst possible moment. For their sake, as well as his own, this is a battle the Lib Dem leader needs to win.

36 comments

Albertine's picture

Other Tory voices seem to be focusing on a more socially conservative agenda . Lords reform and Gay marriage seeming to be the two main targets. The other components of the “Alternative Queen’s Speech ” are also broadly socially and economically conservative.

Freeman2's picture

Indu Pendent writes, 'The Liberal party appeals to quirky idealised people who live in a make believe world and who dont like fighting for anything or getting their hands dirty.'

And you think that is political analysis?

Hugh Markey's picture

Since 1928 when a Tory government at last realised that women could give it the edge in future elections, the Conservatives have taken the ladies' mandate(sorry) for granted.
Even hippydom, feminism or careerism failed to really dent this ironclad niche vote. Then along came blue-eyed boy Tony Blair and the female vote became volatile. The WI gave Tony the bird - but this was the 'blue rinse' brigade plus well-off hussife homemakers.
Then Gordon NO Nonsense Brown took over and frightened Mums' Net et al.
Fewer women working than 1988 and doing the unwanted jobs.
This government should be sacked by all women, even those kept indoors, passively or grudgingly.

Better Half

Federico's picture

Many public sector people think they are being hard done by but have no idea at all of the conditions private sector workers contend with. I have the awful fealing the public sector unions will do what unions have always done which is to result in a reduction of the number of employees by protect the interests of their members. federico@mailinator.com

Indu Pendent's picture

@matt

Foxy, the UK is facing its most serious ever economy disatser and your priority is to worry about manipulating women voters for the next election above the national interest. How Labour old school is that.

matthew fox's picture

The government on going war against women will reap benefits for Labour.

UK female unemployment is on the march ( unlike the makers ), cuts to the childcare working tax credit are forcing women to quit work.

matthew fox's picture

Indu Pendent you are a disaster of biblical proportions.

You can't manipulate any woman who has lost a job, or has to stay at home because Osborne has made work unaffordable.

We are facing a self inflicted economic disaster, Cameron talked about putting the dark days behind us, your contradicting that very same statement.

BertieFox's picture

It's not only women who have woken up to the real impacts of coalition policies. As public sector pensioners look at their declining pensions, with the tearing up of real index linking, they are realising that over ten years or so they will be 20% worse off than before. The less you receive in pension, the greater the impact. This will in no way be made up for by the meagre increase in tax allowances. This year alone it represents for me an extra 'tax' of around £250 which public sector pensioners uniquely have been required to pay despite a lifetime in work being promised adequate index linking. The Lib Dems will not be forgiven for this, any more than Brown was forgiven for removing the lower rate of tax which had similar impacts.

matthew fox's picture

Ironically Cable will be drawing a public pension in a few years time, I bet it is going to be far comfortable then so many hard working public sector workers.

Mark Pack's picture

Flashbuck: I think you rather over-estimate people's interest in your comment compared to the piece :)

swatantra's picture

Women tend to vote more for family and Men more for higher wage packets and extra perks. So the Survey is of some importance in Labour's Policy development. Ben Page has produced another cracker.

swatantra's picture

I'm quite impressed with the rise of Sayeeda Warsi, although I don't like the woman. She needs to be given more responsibility though maybe as Secreary of State for .

Indu Pendent's picture

@matt

Foxy, Cant keep up with you these days. Ed "theoretcially the leader" Miliband is supporting the coalitions cuts including tackling the unions but you dont seem to be led by him. Is he not your friend?

The coaliation are fighting for the UK's survival to recover from Labour's biggest peace time structural deficit. Dont underestimate the seriousness - we don't have the borrowing capacity to support the deficit and the worst could happen.

Lenders are watching to see if we are credibly committed to addressing the structural problems. If they lose confidence then borrowing costs will soar (from 2% to 6%) -- we dont know the meaning of austerity at the moment.

I know - lets not make any difficult decision and borrow an extra £250Bn. It will make everything better (until the money is spent). Thats not a credible plan, as Alistair said.

Indu Pendent's picture

@matt

"We are facing a self inflicted economic disaster,"

Before 2008, the last government borrowed £350Bn with no long term benefit and the money now has to be repaid with interest. They transferred 1 million wealth creating jobs out of the private sector into the public sector. We know what happended next -- we have the biggest peace time deficit and massive debts which the country does not create enough wealth to service.

The consequences are stark - there is less money for the public sector so it either needs to employ fewer people or there will be less money for the people with jobs.

In the private sector, the issue does not arise - if a business runs out of money it cuts back.

Given the economy everyone else faces, why should public sector employees be given special treatment, enhanced pensions, job security and not have to take pay cuts as many private sector people are doing?

Indu Pendent's picture

@matt
"Ironically Cable will be drawing a public pension in a few years time,"

Derr brain. Of course he will - the pension goes with the job. You've made a valid point though that his excessively generous public sector pension is over 3 times bigger than the pension a private sector business would have paid contributions for.

Many public sector people think they are being hard done by but have no idea at all of the conditions private sector workers contend with.

I have the awful fealing the public sector unions will do what unions have always done which is to result in a reduction of the number of employees by protect the interests of their members.

matthew fox's picture

Excessive generous, not words I would associate you with Indu Pendent.

I suppose your talking about those public pensions that where reformed in 2007, and are affordable.

Many public sector workers, are honest law abiding citizens, who don't have secret swiss bank accounts, or have tax-exile status.

Most public sector workers would love St Vince's gold pension, but he's too busy robbing them.

doris's picture

High Markey - the government should be sacked by everybody.

And you haven't 'got' mumsnet at all...

Good article - this vicious coalition cannot expect it's policies to be put in place without resistance - although they lack the political insight and intelligence to realise this.

doris's picture

sorry for typo- Hugh Markey, but 'hi' anyway.

Indu Pendent's picture

@matt

Foxy, have you been reading too much Robert Le Carre and eating cheese before sleeping? All the intruigue about tax exiles with secret bank swiss accounts - dont tell me the Tories are doing it because they are not decent honest people. Do you think Peter (in his nice house) has taken advice about moving his tax domicile offshore? Does Tony enjoy his huge income from after dinner speech - all that hard work he does for it.

1) "I suppose your talking about those public pensions that where reformed in 2007, and are affordable"

Do you mean the same pensions that Ed Milliband, Legarde and the AAA rating agencies say need to be cut because they are excessively generous? Very few private sector businesses offer final salary pensions. Most employers make a 3-10% contribution depending on age. People have to pay for the rest of the pension themselves. It makes public sector pensions look very unfair and all paid for by the tax payer.

Or is EM a fool who is not your leader?

2) "Many public sector workers, are honest law abiding citizens"...
who would have had private sector jobs had Labour not transferred 1 million jobs out of the private to the public sector.

3) "St Vince's gold pension"
Yes agree- his public sector pension is unfairly generous relative to the private sector.

frances smith's picture

i can't speak for anyone other than myself, but as a woman i tend to find that my politics is more inclined to be consensual, and i don't like nastiness or bullying.

and i just see the coalition as nasty, and its really that simple, they seem to relish scapegoating people on benefits, and i am sure that it is because i am a woman i find it, probably, more offensive, then if i were a man.

Poetto's picture

Here's a point for discussion. If you vote Conservative you are either stupid or evil. Stupid because you believe that the markets will look after themselves, that a person's place in the social, cultural and economic strata has no bearing on the opportunities and life choices they have, that the interets of the wealthy far outweigh that of the majority of the population and that there is some kind of ideal past that can once again be attained. The list is not exhaustive but is there to set a picture of the fundamental ideological principles that inform Conservatism. Evil, if you are fully cognisant of all of this and still decide to side with them; who, unless very wealthy or out of their mind, would? This post is intenionally polemical in order to stir up a bit of dicussion, apologies to anyone who feels it doesn't do justice to the tone of the publication overall.

Kosimba's picture

I hope and wish this true as I am second to none in my loathing for Camoron et al but it seems to be a media confection. This is what ipsos mori said about their own polling
' For the record, the most up-to-date aggregated data from our polls for Reuters, covering surveys conducted between January and September 2011, are given in the table below. We find women’s support for the Conservatives over the course of 2011 at 35%, compared to 36% in the general election, down one percentage point. Over the same period, Conservative support among men has fallen from 38% to 35%, a three-point fall. '
http:
//www.ipsos-mori.com/researchpublications/researcharchive/2867/Conservative-support-among-women.aspx

Robert Taggart's picture

Methinks another poll be required... at a different time of the month !

Union Steve's picture

Women are hit hardest by the coalitions ideological cuts and they seem to be geting this loud and clear

Indu Pendent's picture

The Liberal party appeals to quirky idealised people who live in a make believe world and who dont like fighting for anything or getting their hands dirty. They are amazingly niave and think if we are nice to everyone and pretent we live in an equitable world then then no one is going to eat our breakfast.

Liberals are turned off by the two party bickering which made them an easy target to be exploited at the last election by a sliver tongued greedy (hides it in public) nice guy.

The statistics can be understood by realising that Liberals are Labour voter who are conscientiousness objectors that think the magic State fairy is going to do all the dirty stuff for them which they want to pretend does not exist so they are then free to blame everyone else for an imperfect world (but hypocritically they are happy to pay taxes for the State sort it out for them).

Everyone has seen through the marketing bullshit of the Liberals bandwagon. All the floating Liberal voters are going back to Labour where they came from.

Does it matter? No, not at all. Labour Liberals will go back into Labour strong holds in the North and London and the few Tory Liberals arent enough to make any difference. Cameron isnt bothered as it wont change Labour losing next election.

Carson's picture

Indu pendent, nice work, that hardly sounded like the ramblings of a mad man at all.

Indu Pendent's picture

@freeman

... but you are proving the point. You criticise the style but don't disagree with a widely held view.

How does it help for Liberals not to fight their corner? e.g. when they were living inside Labour during the last government, they did not stand up to reign in the excesses. Instead, they did what they were fed and blindly supported the elite. It disabled the controls and the elite obligued by borrowing massively with no long term benefit.

I have no issue with Libdems anchored by strong values.

swatantra's picture

Most men have a feminine side but the degree varies; likewise most women have a masculine side and we call them 'feminists'.

matthew fox's picture

Poor Indu Pendent again his ability not understand shines through.

He wants the Government to reward higher tax payers, who have swiss bank account, with a tax cut, is that policy.

I see Osborne is transferring 80,000 workers out of work and on to public assistance, what a brillian idea Indu Pendent.

Don't forget Construction is shedding jobs, private sector jobs.

Would you like to publish the article from Legarde and the rating agencies, attacking public pensions?

Angie's picture

If a prime minister ever appoints a cabinet with four men in it, you'll hear about a men's vote.

No, of course women don't all think the same thing, but we are all excluded from government and it is plain that our interests are not being represented. The Lib Dems are not going to do anything about that. People don't seem to understand liberalism at all, it's a white man's party, it's the tea party without the religion.

If Cameron continues to target women, and succeeds in mobilising a female vote, then it could do a lot more than vote the coalition out. This is a tough time for women in politics, and it's an opportunity too.

Hugh Markey's picture

This government is a misogynist's dream. Those who are old enough will recall Old Mother Riley and Charlie's Aunt. The less advanced in years - Tony Curtis and Jack Lemmon. At least three of them were cross-dressers for monetary or amatory gain. Well, who knows what Old Mother Riley was up to.
The Tory policy towards womankind is just about as dodgy but we can feel the election advantage vibes and are aware that the Conservatives determined to seduce the fairer sex yet again.
Now some former Conservative MP, a woman, is preparing to launch a think tank dealing with women's problems. Mission Impossible we hear you say!
This 'think-tank' entrepreneur dismisses 'feminism' as a toxic brew and produces a mini-documentary which included video of some women(actors) whose facial grimacing indicated they were both petulant and frustrated. Feminism will do that, you know.
Many a woman's career was launched on the wave of feminism that in the seventies thundered down on a very patriarchal society.
Remember the 'bowler' hat? The 'brolly'? The 'waist-coat'? Some young women even started wearing this article of clothing. Co-ed public schools. { excluding Eton } Girls students out-performing boy wastrels.
The problem is although Joan of Arc made a good start at levelling the playing field in the end a devious male elite succeeded in putting her to the stake.
And as far as history is concerned the most well-known of the monarchs, leaving aside Henry VIII, are queens of the realm.
It has been suspected that some wives vote against their husband's choice. Apprarently, not in Conservative constituencies. Pure speculation, mind.
The party with the matinee idol candidate might attract the majority of women voters but the male exercising his mandate would be certain to vote the other way - no matter how ugly the opposing candidate.
John Major garnered more of the popular vote than Maggie and men who could not bring themselves to vote for her voted for the Brixton boy.
Really, its a women's world when it comes to elections.
Would you adam and eve it?

XX

matthew fox's picture

I never underestimate your capacity for stupidity Indu Pendent, you are in a class of your own.

Indu Pendent's picture

@carson
Your one liner was almost worth posting.

So you disagree with everything I said? Its not necessarily my own views but I have heard it from other people.

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