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Why are the Tories losing support?

The Sun, Ukip and rising economic confidence damage the party

The new ComRes poll showing support for the Conservatives falling again is likely to have led to some anxiety at CCHQ this morning. Seven out of the last ten polls have put the Tories below the psychologically crucial figure of 40 per cent. Today's poll is the third in just over a week to show figures that, if repeated at the election, would produce a hung parliament.

The Tories will comfort themselves with the weekend YouGov poll that gave them a 6 point lead over Labour in 32 key northern marginals. The fear remains that the millions Lord Ashcroft has pumped into marginal seats will ensure that in practice David Cameron wins a working majority.

Despite this, the decline in Tory support is still explicit enough to encourage those who have long argued that Cameron should adopt a more populist, right-wing agenda. Over at PoliticalBetting, Mike Smithson notes that the Tories have started to lose support to Ukip in the wake of Cameron's decision to abandon a referendum on the Lisbon Treaty.

ConservativeHome's Tim Montgomerie suggests that the fall in support has less to do with the party's new position on Europe and more to do with the breach of trust that Cameron's decision to abandon his "cast-iron guarantee" of a referendum represents.

I'd add that the Sun's vulgar campaign against Gordon Brown damaged the Tories by association and that rising confidence means the economy isn't quite the political headache it was for Labour.

The biggest danger for the Tory leadership is that the party's persistent decline in support will undermine its policy agenda. George Osborne's "age of austerity" was predicated on the assumption that the Tories would win a large majority at the next election, providing them with the parliamentary support necessary to push through unpopular spending cuts and tax rises.

This is a major test of Cameron and Osborne's resilience.

 

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Tags: Hung Parliament

3 comments

swatantra nandanwar's picture

At last the Tories have been sussed : The Emporer has no cothes!Plicies? What policies. Who benefits? Not us, the majority.

GoldFishBrain's picture

The Conservatives are definately losing support. With the Election just a few months away Labour need to keep the pressur up right through to the campainge and to election day.
Please Mr Darling announce some game-changing tax polices in the pre-budget report. By raising the tax allownace to 10k you'll take 3-4 million people out of tax . Not only will it be fair, it will also show the Tories up for what they are. Their Inheritance Tax cut policy for their millionaire friends will back-fire on them. C'mon Mr Darling give the Tories a run for their mone!

Keith Underhill's picture

Oh I hate the Tories, but I think I hate this nasty reactionary bunch of right wing authoritarian bastards more.

I can't see Labour being re-elected when they are hated so much.

One point that is not taken account of is when trying to translate votes into seats is the tactical unwind which may give the tories a lot more seats than is predicted under a uniform swing. (now they don't have a vampire as a leader)

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