Apple's CEO Tim Cook apologises for shoddy Maps

A rare public apology from the company.

Tim Cook, Apple's CEO, has apologised for the substandard state of the built in Maps app on iOS 6. Cook says that the company is "doing everything we can to make Maps better", and then - surprisingly - goes on to suggest alternative mapping applications, including those developed by rivals Microsoft, Nokia and Google.

Cook writes:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple’s CEO

Apple's maps compared to reality.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
Show Hide image

Why is Marine Le Pen getting more popular?

The latest French polls have people panicked. Here's what's going on. 

In my morning memo today, I wrote that Emmanuel Macron, who is campaigning in London today – the French émigré population makes it an electoral prize in of itself – was in a good position, but was vulnerable, as many of his voters were “on holiday” from the centre-left Socialist Party and the centre-right Republican Party, and he is a relatively new politician, meaning that his potential for dangerous gaffes should not be ruled out.

Now two polls show him slipping. Elabe puts him third, as does Opinionway. More worryingly, Marine Le Pen, the fascist Presidential candidate, is extending her first round lead with Elabe, by two points. Elabe has Le Pen top of the heap with 28 per cent, Republican candidate François Fillon second with 21 per cent, and Macron third with 18.5 per cent. Opinionway has Le Pen down one point to 26 per cent, and Macron and Fillon tied on 21 per cent.
(Under the rules of France’s electoral system, unless one candidate reaches more than half of the vote in the first round, the top two go through to a run-off. All the polls show that Marine Le Pen will top the first round, and have since 2013, before losing heavily in the second. That’s also been the pattern, for the most part, in regional and parliamentary elections.)

What’s going on? Two forces are at play. The first is the specific slippage in Macron’s numbers. Macron ended up in a row last week after becoming the first presidential candidate to describe France’s colonisation of Algeria as a “crime against humanity”, which has hurt him, resulting in a migration of voters back to the main centre-right candidate, François Fillon, which is why he is back in third place, behind Le Pen and Fillon.

Le Pen has been boosted by a bout of rioting following the brutal arrest of a 22-year-old black man who was sodomised with a police baton.

As I’ve written before, Le Pen’s best hope is that she faces a second round against the scandal-ridden Fillon, who is under fire for employing his wife and children in his parliamentary office, despite the fact there is no evidence of them doing any work at all. She would likely still lose – but an eruption of disorder on the streets or a terrorist attack could help her edge it, just about. (That’s also true if she faced Macron, so far the only other candidate who has come close to making it into the second round in the polling.)

For those hoping that Macron can make it in and prevent the French presidency swinging to the right, there is some good news: tomorrow is Wednesday. Why does that matter? Because Le Canard Enchaîné, the French equivalent of Private Eye which has been leading the investigation into Fillon is out. We’ve known throughout the election that what is good for Fillon is bad for Macron, and vice versa. Macron’s Algeria gaffe has helped Fillon – now Macron must hope that Fillon’s scandal-ridden past has more gifts to give him. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.