Marketplace linking carers to families launches in UK

This is the future: markets in everything.

Wired offers another example of how the internet is enabling markets in everything. Olivia Solon writes:

Care.com, an online marketplace that connects families with carers, has launched in the UK after six years of operating in the US.

The Boston-headquartered online service charges families a subscription fee to view the selection of carers which range from dog sitters and nannies through to special needs carers for those with severe disabilities. . .

The profiles of all of the carers on the site are reviewed by a team to make sure they are authentic and don't contain suspicious content.

It looks like the company goes beyond potential competitors like Gumtree and Craigslist by offering the vetting service, but it also takes a bigger cut of the transactions; the US site charges families $35 (£22) per month and carers $15 (£9) per month, although it offers a basic membership for free. It seems likely that potential users will view the fee as worthwhile, however. The risks inherent in buying a second-hand carpet from a complete stranger on the internet are somewhat less than the risks in leaving your children alone with them for a day. And, of course, if you find a carer you like, there is nothing stopping you from cancelling your membership; unlike a traditional agency, the carer works directly for you.

Cutting out the middleman (or, more accurately, replacing it with a cheaper, more efficient middleman) promises to improve lives for both sides of the equation. Not only does it save money, but it also allows for much more nuanced competition. Careseekers can offer a higher or lower salary depending on the level of experience they desire and the difficulty of the job, while caregivers are not required to stick to standard rates, and can cut their salary to make themselves more employable, or charge more if they feel they are worth it.

Efficient markets require perfect information, of course. While the vetting of carers helps that end, the incentives for parents to play down the misbehaviour of their children are strong. Perhaps a child equivalent of estate agent euphamisms will develop. If so, carers are advised to keep an eye out for children described as "boisterous", "energetic" or "free-spirited" – or at least increase their fee.

A woman pushes a child in a pushchair. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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Donald Trump tweets he is “saddened” – but not about the earthquake in Mexico

Barack Obama and Jeremy Corbyn sent messages of sympathy to Mexico. 

A devastating earthquake in Mexico has killed at least 217 people, with rescue efforts still going on. School children are among the dead.

Around the world, politicians have been quick to offer their sympathy, not least Labour leader Jeremy Corbyn, whose wife hails from Mexico. He tweeted: "My thoughts are with all those affected by today's earthquake in Mexico. Pensando en todos los afectados por el terremoto en México hoy" in the early hours of the morning, UK time.

Barack Obama may no longer be an elected politician, but he too offered a heartfelt message to those suffering, and like Corbyn, he wrote some of it in Spanish. "Thinking about our neighbors in Mexico and all our Mexican-American friends tonight. Cuidense mucho y un fuerte abrazo para todos," he tweeted. 

But what about the man now installed in the White House, Donald Trump? The Wall Builder-in-Chief was not idle on Tuesday night - in fact, he shared a message to the world via Twitter an hour after Obama. He too was "saddened" by what he had heard on Tuesday evening, news that he dubbed "the worst ever".

Yes, that's right. The Emmys viewing figures.

"I was saddened to see how bad the ratings were on the Emmys last night - the worst ever," he tweeted. "Smartest people of them all are the "DEPLORABLES."

No doubt Mexican president Enrique Peña Nieto will get round to offering the United States his commiserations soon. 

I'm a mole, innit.